{"id":8354,"date":"2023-11-15T02:23:12","date_gmt":"2023-11-14T23:23:12","guid":{"rendered":"https:\/\/egemhabertv.com\/?p=8354"},"modified":"2023-11-15T02:23:12","modified_gmt":"2023-11-14T23:23:12","slug":"hedef-dunyanin-en-buyuk-uc-5g-urun-saglayicisindan-biri-olmak","status":"publish","type":"post","link":"https:\/\/egemhabertv.com\/?p=8354","title":{"rendered":"Hedef d\u00fcnyan\u0131n en b\u00fcy\u00fck \u00fc\u00e7 5G \u00fcr\u00fcn sa\u011flay\u0131c\u0131s\u0131ndan biri olmak"},"content":{"rendered":"

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General Mobile, 2017\u2019de 60 milyon dolarl\u0131k yat\u0131r\u0131mla Avrupa\u2019n\u0131n ve Orta Do\u011fu\u2019nun en b\u00fcy\u00fck \u00fcretim tesisini kurarak t\u00fcm \u00fcr\u00fcnleri T\u00fcrkiye\u2019de \u00fcretmeye ba\u015flad\u0131. 2021 y\u0131l\u0131nda, merkezi Tayvan\u2019da bulunan d\u00fcnyan\u0131n en b\u00fcy\u00fck elektronik \u00fcreticisi Foxconn ile stratejik ODM tedarik\u00e7i i\u015f birli\u011fine imza att\u0131. 5G geni\u015fbant ve sabit geni\u015fbant \u00fcr\u00fcnlerini Foxconn ile geli\u015ftirerek t\u00fcm d\u00fcnyaya sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftiren General Mobile, yak\u0131n zamanda Hindistan\u2019\u0131n en b\u00fcy\u00fck mobil operat\u00f6rlerinden biri ile anla\u015fma sa\u011flad\u0131. Y\u0131ll\u0131k 9 milyon adet ile Hindistan\u2019da y\u00fczde 25 pazar pay\u0131na ula\u015facak bu anla\u015fma ile ayda 750 bin adet General Mobile Wi-Fi 6 Home Gateway \u00fcr\u00fcn\u00fc sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirilecek. Hindistan\u2019dan sonra di\u011fer odak pazarlar Kuzey Amerika ve Avrupa olarak belirlendi.<\/p>\n

\u201cCironun y\u00fczde 80\u2019i yurtd\u0131\u015f\u0131 faaliyetlerden sa\u011flanacak\u201d<\/h3>\n

General Mobile Strateji ve \u0130\u015f Geli\u015ftirmeden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u0130lkay Cihaner ile bulu\u015ftuk. \u015eirketin \u00f6n\u00fcm\u00fczdeki d\u00f6neme ili\u015fkin hedeflerini, ak\u0131ll\u0131 telefon pazar\u0131n\u0131 konu\u015ftuk. Ge\u00e7en y\u0131l 400 bin adet sat\u0131\u015f yapt\u0131klar\u0131n\u0131 anlatan Cihaner, \u201cBu y\u0131l 320 bin adet olacak. \u00d6n\u00fcm\u00fczdeki y\u0131l yeniden 400 binlere \u00e7\u0131karmay\u0131 hedefliyoruz. Maliyetlerimiz, hele ithalata ba\u011fl\u0131 girdiler y\u00fcz\u00fcnden s\u0131k\u0131nt\u0131 oluyor. Stratejik \u00f6nceli\u011fimiz karl\u0131l\u0131k. \u00dcr\u00fcnlerimizde en y\u00fcksek fiyat 16,499 TL, en d\u00fc\u015f\u00fck 4,300 TL. Kendi segmentimizde en uygun \u00fcr\u00fcnleri sunuyoruz. \u015eu anda 8 ak\u0131ll\u0131 telefon modelimiz var. En az \u00fc\u00e7 yeni \u00fcr\u00fcn\u00fcm\u00fcz olacak. 2024\u2019te nesnelerin interneti taraf\u0131nda b\u00fcy\u00fcmeye devam edece\u011fiz. Burada \u00fcr\u00fcn gam\u0131n\u0131 8-10\u2019a ta\u015f\u0131may\u0131 hedefliyoruz. IP kamera, ak\u0131ll\u0131 televizyon box veya sticker gibi \u00fcr\u00fcnler olacak. Ciromuzun y\u00fczde 20\u2019sinin nesnelerin interneti taraf\u0131ndan gelmesini hedefliyoruz\u201d dedi.<\/p>\n

General Mobile\u2019\u0131n ak\u0131ll\u0131 telefonda kendini ispat eden bir marka oldu\u011funu ve bu alandaki i\u015flerini g\u00fc\u00e7lendireceklerini belirten \u0130lkay Cihaner, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n

\u201cAk\u0131ll\u0131 telefon i\u015fimizi g\u00fc\u00e7lendirece\u011fiz. Telefonu merkeze koyup bir teknoloji ekosistemi olu\u015ftural\u0131m dedik. Art\u0131k mobilite denince sadece ak\u0131ll\u0131 telefon yok. Ak\u0131ll\u0131 saat, ak\u0131ll\u0131 kulakl\u0131k gibi giyilebilir cihazlar geli\u015ftirmeye ba\u015flad\u0131k. En son ak\u0131ll\u0131 \u00e7ocuk saati ile \u00fcr\u00fcn gam\u0131n\u0131 geli\u015ftirdik. Art\u0131k evlere girmemiz laz\u0131m dedik. Air fryer, ak\u0131ll\u0131 priz gibi nesnelerin interneti dedi\u011fimiz birbiriyle konu\u015fabilen \u00fcr\u00fcnlerden olu\u015fan bir ekosistem kurduk. Bunlar\u0131n birbiriyle y\u00fcksek h\u0131zda, ger\u00e7ek zamanl\u0131 veri transferi i\u00e7in arkada geni\u015fbant sistemi olmal\u0131 dedik. D\u00fcnyan\u0131n en b\u00fcy\u00fck elektronik \u00fcreticisi Foxccon ile 5G geni\u015fbant \u00fcr\u00fcn ekosistemini birlikte geli\u015ftirmeye karar verdik ve General Mobile markas\u0131 \u00e7at\u0131s\u0131 alt\u0131nda b\u00fct\u00fcn d\u00fcnyaya satmaya ba\u015flad\u0131k. \u015eu anda Hindistan ana pazar\u0131m\u0131z. 5G geni\u015fbant \u00fcr\u00fcn ailesinin y\u00fczde 90\u2019a yak\u0131n\u0131 o pazarda. 5G\u2019de ikinci odak pazar\u0131m\u0131z Kuzey Amerika. \u00d6n\u00fcm\u00fczdeki bir y\u0131l i\u00e7inde orada da Hindistan\u2019daki gibi etkili olmak istiyoruz. Bizim i\u00e7in bir di\u011fer \u00f6nemli pazar Avrupa. \u0130talya\u2019da sat\u0131\u015flara ba\u015flad\u0131k. S\u0131rada \u0130ngiltere var. Hindistan\u2019la birlikte konsolide olarak 500 milyon dolar<\/a> ciro hedefimiz var 2024\u2019te. En b\u00fcy\u00fck pazarlar\u0131m\u0131z Hindistan ve T\u00fcrkiye. 2023 cirosunun y\u00fczde 60\u2019\u0131 T\u00fcrkiye\u2019den. 2024\u2019te y\u00fczde 80 yurt d\u0131\u015f\u0131, y\u00fczde 20 T\u00fcrkiye olacak. 5G\u2019de d\u00fcnya devleriyle rekabet ediyoruz. Hedefimiz d\u00fcnyada en b\u00fcy\u00fck \u00fc\u00e7 5G \u00fcr\u00fcn sa\u011flay\u0131c\u0131s\u0131ndan biri olmak. \u00dc\u00e7 y\u0131lda bu hedefimize ula\u015fmay\u0131 \u00f6ng\u00f6r\u00fcyoruz.\u201d<\/p>\n

Her d\u00f6rt ki\u015fiden biri kay\u0131t d\u0131\u015f\u0131 cihaz al\u0131yor<\/h3>\n

Ge\u00e7en y\u0131l ak\u0131ll\u0131 telefon pazar\u0131nda 10,2 milyon adetlik sat\u0131\u015f ger\u00e7ekle\u015fti\u011fini anlatan \u0130lkay Cihaner, bu y\u0131l rakam\u0131n 10,4 milyon adede \u00e7\u0131kmas\u0131n\u0131 \u00f6ng\u00f6rd\u00fcklerini vurgulad\u0131. Kay\u0131t d\u0131\u015f\u0131 pazar\u0131n b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc kaydeden Cihaner, \u015f\u00f6yle devam etti: \u201cAsl\u0131nda pazar\u0131n hacmi 13 milyon adet civar\u0131nda. Y\u0131llard\u0131r 10 milyon baraj\u0131 k\u0131r\u0131lamad\u0131. Marka say\u0131s\u0131 art\u0131yor, \u00fcr\u00fcn say\u0131s\u0131 art\u0131yor ama pazar b\u00fcy\u00fcm\u00fcyor. Fiyatlar \u00e7ok ciddi artt\u0131. Ge\u00e7en y\u0131l Aral\u0131k\u2019ta ortalama sat\u0131\u015f fi yat\u0131 8.500 TL idi. Bu y\u0131l 15.500-16.000 seviyesine geldi\u011fini g\u00f6r\u00fcyoruz. \u0130nsanlar\u0131n al\u0131m g\u00fcc\u00fc d\u00fc\u015ft\u00fc\u011f\u00fc i\u00e7in eskiden bir bu\u00e7uk y\u0131l olan telefon de\u011fi\u015ftirme s\u0131kl\u0131\u011f\u0131 3 y\u0131la yak\u0131n bir s\u00fcreye geldi. Kay\u0131t d\u0131\u015f\u0131 cihazlar\u0131n kullan\u0131m\u0131nda ciddi art\u0131\u015f var. Vergi art\u0131\u015f\u0131 y\u00fcz\u00fcnden fi yatlar \u015fi\u015fiyor. Dolay\u0131s\u0131yla t\u00fcketici biraz kay\u0131t d\u0131\u015f\u0131 pazara y\u00f6neliyor. Biz pazar\u0131n yine 13 milyon oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz, 3 milyonu kay\u0131t d\u0131\u015f\u0131 pazarda oldu\u011funu g\u00f6r\u00fcyoruz. Yani her 4 ki\u015fiden biri kay\u0131t d\u0131\u015f\u0131 cihaz al\u0131yor. 1 y\u0131l sinyal g\u00f6rmeyen cihazlar\u0131n kapat\u0131lmas\u0131 uygulamas\u0131yla bunun engellenmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.\u201d<\/p>\n

Yenilenmi\u015f \u00fcr\u00fcnlerin pazardaki pay\u0131 y\u00fczde 10\u2019a ula\u015ft\u0131<\/h3>\n

Hem globalde hem T\u00fcrkiye\u2019de yenilenmi\u015f \u00fcr\u00fcn pazar\u0131n\u0131n geli\u015fti\u011fine de de\u011finen \u0130lkay Cihaner, \u015f\u00f6yle konu\u015ftu: \u201cSat\u0131n alma g\u00fcc\u00fc d\u00fc\u015f\u00fcnce bu e\u011filim ba\u015flad\u0131. Pazar\u0131n y\u00fczde 10\u2019una yak\u0131n\u0131 yenilenmi\u015f \u00fcr\u00fcnlerden olu\u015fuyor. \u00dcretici olup \u00fcr\u00fcn yenileme sertifikas\u0131 olan tek marka da biziz. Biz de 20\u2019ye yak\u0131n yenilenmi\u015f \u00fcr\u00fcn sat\u0131yoruz. Al\u0131m g\u00fcc\u00fcnde d\u00fc\u015f\u00fc\u015f olduk\u00e7a bu \u00fcr\u00fcnlere talep de artmaya devam edecek.\u201d<\/p>\n<\/p><\/div>\n

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[ad_1] General Mobile, 2017\u2019de 60 milyon dolarl\u0131k yat\u0131r\u0131mla Avrupa\u2019n\u0131n ve Orta Do\u011fu\u2019nun en b\u00fcy\u00fck \u00fcretim<\/p>\n","protected":false},"author":1,"featured_media":1319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts\/8354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8354"}],"version-history":[{"count":0,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts\/8354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/media\/1319"}],"wp:attachment":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}