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\u00d6zlem ERM\u0130\u015e BEYHAN<\/strong><\/p>\n T\u00fcrk mutfa\u011f\u0131 bir s\u00fcredir gastronomi d\u00fcnyas\u0131nda sahip oldu\u011fu tahta yeniden oturmu\u015f durumda ama hala \u0131\u015f\u0131\u011f\u0131n\u0131n artmas\u0131 i\u00e7in deste\u011fe ihtiya\u00e7 duyuyor. Bu destek en \u00e7ok co\u011frafi i\u015faretli \u00fcr\u00fcnlerden, \u00f6d\u00fcll\u00fc T\u00fcrk \u015feflerinden ve yerli \u00fcr\u00fcnlerimizin s\u00fcrd\u00fcr\u00fclebilirli\u011finden ge\u00e7iyor.<\/p>\n Bu vizyonla hem co\u011frafi \u00fcr\u00fcnlere hem de yerli \u00fcr\u00fcnlerin s\u00fcrd\u00fcr\u00fclebilirli\u011fine destek verdiklerini anlatan Metro T\u00fcrkiye CEO\u2019su Sinem T\u00fcr\u00fcng, b\u00fcnyelerinde kurduklar\u0131 adeta bir gastronomi e\u011fitim ve uygulama merkezi olan Gastonometro ile bir\u00e7ok \u00fclkeye \u00f6rnek olduklar\u0131n\u0131 anlatt\u0131. \u201cYerli \u00fcr\u00fcn s\u00fcrd\u00fcr\u00fclebilir olmazsa, T\u00fcrk mutfa\u011f\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fi s\u00f6z konusu olamaz\u201d diyen T\u00fcr\u00fcng, \u015fu bilgileri verdi: \u201c2012\u2019de \u2018Co\u011frafi \u0130\u015faretli \u00dcr\u00fcnler\u2019 projemizi hayata ge\u00e7irdik.<\/p>\n Co\u011frafi i\u015faretli \u00fcr\u00fcnlerin korunmas\u0131n\u0131, ulusal ve k\u00fcresel \u00e7apta tan\u0131t\u0131lmas\u0131n\u0131 ve ticari de\u011fer kazanmas\u0131n\u0131 ama\u00e7layan projemiz ba\u015flad\u0131\u011f\u0131 g\u00fcnden beri toplumda ve kamuda da Metro\u2019yu bamba\u015fka bir noktaya ta\u015f\u0131d\u0131. Finike portakal\u0131ndan Zile pekmezine, Ta\u015fk\u00f6pr\u00fc sar\u0131msa\u011f\u0131ndan Bursa b\u0131\u00e7a\u011f\u0131na kadar sezonuna g\u00f6re 200\u2019den fazla g\u0131da ve g\u0131da d\u0131\u015f\u0131 Co\u011frafi \u0130\u015faret tescilli ve aday \u00fcr\u00fcn sunuyoruz. Co\u011frafi i\u015faret tescili i\u00e7in ba\u015fvurdu\u011fumuz \u00fcr\u00fcnler aras\u0131n da Hatay Beyaz Balkaba\u011f\u0131 da bulunuyor.<\/p>\n Bu, depremzede \u00fcreticilerimizin tekrar s\u00fcrd\u00fcr\u00fclebilir bir i\u015f modeline kavu\u015fabilmesi i\u00e7in \u00e7ok de\u011ferli. \u00dclkemizde Malatya kay\u0131s\u0131s\u0131, Bayrami\u00e7 beyaz\u0131, Ayd\u0131n inciri, Ayd\u0131n kestanesi, Ta\u015fk\u00f6pr\u00fc sar\u0131msa\u011f\u0131 ve Milas zeytinya\u011f\u0131n\u0131 kendi markas\u0131yla ve AB logolar\u0131yla reyonlar\u0131na ta\u015f\u0131yan ilk perakendeciyiz. Ger\u00e7ekle\u015ftirdi\u011fimiz ihracatla da yerel \u00fcr\u00fcnleri d\u00fcnya mutfa\u011f\u0131nda tan\u0131t\u0131yoruz. 13 \u00fclkeye son 2 y\u0131lda 20 bin ton co\u011frafi i\u015faretli ve yerel \u00fcr\u00fcn ihra\u00e7 ettik.\u201d<\/p>\n Yerli tohuma al\u0131m garantisi<\/strong><\/p>\n \u00a0Yerli \u00fcretim k\u0131rsal kalk\u0131nmaya b\u00fcy\u00fck oranda katk\u0131 sa\u011fl\u0131yor. T\u00fcr\u00fcng, 40\u2019tan fazlas\u0131 kad\u0131n olmak \u00fczere 800\u2019\u00fcn \u00fczerinde \u00fcretici \u00f6rg\u00fct\u00fc ve kooperatif ile i\u015f birli\u011fi yapt\u0131klar\u0131n\u0131 ve dolayl\u0131 olarak 100 bin den fazla \u00fcreticiye dokunduklar\u0131n\u0131 anlatt\u0131. Metro, yerli tohumda y\u00fczde 100 al\u0131m garantisi veriyor, \u00fcr\u00fcn al\u0131mlar\u0131n\u0131 destekliyor, \u00fcreticilerin de kooperatifle\u015fmesi i\u00e7in te\u015fviklerde bulunuyor.<\/p>\n 11. Kalk\u0131nma Plan\u0131 \u00e7al\u0131\u015fmalar\u0131nda Metro T\u00fcrkiye taraf\u0131ndan payla\u015f\u0131lan Co\u011frafi \u0130\u015faretli \u00fcr\u00fcnlerin m\u00fcfredata al\u0131nmas\u0131 \u00f6nerisi hayata ge\u00e7ti. Metro, T.C. Milli E\u011fitim Bakanl\u0131\u011f\u0131 (MEB) ile birlikte Co\u011frafi \u0130\u015faretli \u00fcr\u00fcnleri meslek liselerinin m\u00fcfredat\u0131na ekledi. \u015eu anda mesleki ve teknik liselerin yiyecek i\u00e7ecek hizmet alan\u0131nda okuyan 65 bin \u00f6\u011frenci derslerinde co\u011frafi i\u015faretleri okuyor, \u00f6\u011freniyor. T\u00fcr\u00fcng\u2019\u00fcn verdi\u011fi bilgiye g\u00f6re bu kapsamda Metro T\u00fcrkiye, ge\u00e7ti\u011fimiz y\u0131l \u00fclke genelinde Yiyecek \u0130\u00e7ecek Hizmetleri B\u00f6l\u00fcm\u00fcn\u2019den 2.300 e\u011fitmene ders verdi.<\/p>\n Bal\u0131\u011f\u0131 tutan kaptan\u0131n ad\u0131 bile QR kodla \u00f6\u011frenilecek<\/strong><\/p>\n Sinem T\u00fcr\u00fcng, \u201cRaflara ta\u015f\u0131d\u0131\u011f\u0131m\u0131z her \u00fcr\u00fcn\u00fcn tarladan, \u00e7iftlikten, denizden itibaren yolculu\u011funu kriterlerimiz \u00e7er\u00e7evesinde denetliyoruz. M\u00fc\u015fterilerimize \u00fcr\u00fcn\u00fc sunmakla kalmay\u0131p, bu \u00fcr\u00fcnlerle mutfaklara ve gastronomiye nas\u0131l de\u011fer katabilecekleri konusunda da rehberlik ediyoruz\u201d dedi.<\/p>\n T\u00fcr\u00fcng, QR kod sistemi ile \u00f6rne\u011fin sat\u0131n al\u0131nan bal\u0131\u011f\u0131 tutan kaptan\u0131n isminin, tutuldu\u011fu b\u00f6lgenin bile \u00f6\u011frenilebildi\u011fini anlatt\u0131. Bal\u0131kta T\u00fcrkiye \u00e7ok ciddi bir tehdit alt\u0131nda. T\u00fcr\u00fcng, \u201c\u00c7inekop ve sar\u0131kanat da dahil olmak \u00fczere yasal alt s\u0131n\u0131r 18 santimetre olmas\u0131na ra\u011fmen, 24 santimetrenin alt\u0131ndaki l\u00fcfer bal\u0131klar\u0131n\u0131 satmama karar\u0131 ald\u0131k\u201d dedi.<\/p>\n Metro T\u00fcrkiye BM G\u0131da ve Tar\u0131m \u00d6rg\u00fct\u00fc (FAO) ve Mu\u011fla Alabal\u0131k Yeti\u015ftiricileri Birli\u011fi i\u015f birli\u011finde; k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli ve geleneksel aile bal\u0131k\u00e7\u0131l\u0131\u011f\u0131n\u0131 desteklemek \u00fczere \u201c\u00d6l\u00e7ekte K\u00fc\u00e7\u00fck, De\u011ferde B\u00fcy\u00fck\u2019\u2019 slogan\u0131yla yeni bir projeyi hayata ge\u00e7irmi\u015f. T\u00fcr\u00fcng, Proje ile k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli \u00fcreticilere e\u011fitimler verirken, teknik destek ve dan\u0131\u015fmanl\u0131k deste\u011fi de sa\u011flad\u0131k.<\/p>\n Mart ay\u0131nda ilk mahsullerini vermeye ba\u015flayan proje kapsam\u0131nda, Mart ay\u0131ndan bu yana 65 ton alabal\u0131\u011f\u0131 restoranlarla ve t\u00fcketicilerle bulu\u015fturduk. Metro T\u00fcrkiye olarak, sekt\u00f6rde \u00f6nc\u00fc \u015fefler ile i\u015f birlikleri yaparak onlar\u0131n da mutfaklar\u0131nda alabal\u0131\u011f\u0131 kullanmas\u0131 ve fark\u0131ndal\u0131klar\u0131n\u0131n artmas\u0131 i\u00e7in de \u00e7al\u0131\u015fmalar ba\u015flatt\u0131kr\u201d ifadelerini kulland\u0131.<\/p>\n At\u0131ks\u0131z re\u00e7eteler haz\u0131rl\u0131yor<\/strong><\/p>\n T\u00fcr\u00fcng, at\u0131ks\u0131z mutfak konusunun \u00f6neminin alt\u0131n\u0131 \u00e7izdi. D\u00fcnyada her y\u0131l \u00fcretilen g\u0131dalar\u0131n \u00fc\u00e7te biri israf edilirken, Birle\u015fmi\u015f Milletler\u2019in 2021 raporuna g\u00f6re, 2019 y\u0131l\u0131nda d\u00fcnyada yakla\u015f\u0131k 1 milyar ton g\u0131da \u00e7\u00f6pe gitti. T\u00fcr\u00fcng, Metro T\u00fcrkiye\u2019nin 21 tedarik\u00e7isiyle birlikte 2030\u2019a kadar at\u0131k ve kay\u0131plar\u0131 y\u00fczde 50 azaltma s\u00f6z\u00fc verdi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n T\u00fcr\u00fcng, \u201cGastronometro\u2019da \u015feflerimizin katk\u0131lar\u0131yla at\u0131ks\u0131z re\u00e7eteler de haz\u0131rl\u0131yoruz\u201d dedi. T\u00fcr\u00fcng, \u201cMetro T\u00fcrkiye bu y\u0131l da ana sponsoru oldu\u011fu 35 Ya\u015f Alt\u0131 3 \u015eef Yar\u0131\u015fmas\u0131\u2019n\u0131n ana temas\u0131 \u2018G\u0131dan\u0131n Gelece\u011fi i\u00e7in At\u0131ks\u0131z Mutfak\u2019\u2019. 7 Aral\u0131k\u2019ta da Gastronometro\u2019da ger\u00e7ekle\u015fecek yar\u0131\u015fma finalinde kazanan 3 \u015fef se\u00e7ilecek. Yar\u0131\u015fman\u0131n bir g\u00fcn \u00f6ncesinde de Gastronometro\u2019da haz\u0131rl\u0131klar\u0131n\u0131 yapabilecekler\u201d \u015feklinde konu\u015ftu.<\/p>\n<\/p><\/div>\n