{"id":7978,"date":"2023-11-09T07:07:21","date_gmt":"2023-11-09T04:07:21","guid":{"rendered":"https:\/\/egemhabertv.com\/?p=7978"},"modified":"2023-11-09T07:07:21","modified_gmt":"2023-11-09T04:07:21","slug":"luks-sac-bakimi-kategorisi-buyuyor","status":"publish","type":"post","link":"https:\/\/egemhabertv.com\/?p=7978","title":{"rendered":"L\u00fcks sa\u00e7 bak\u0131m\u0131 kategorisi b\u00fcy\u00fcyor"},"content":{"rendered":"

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\u00d6ZGE YAVUZ<\/strong><\/p>\n

L\u00dcKS KOZMET\u0130K h\u0131zla b\u00fcy\u00fcyor. \u00d6zellikle pandeminin ard\u0131ndan sa\u00e7 bak\u0131m\u0131na g\u00f6sterilen \u00f6zen art\u0131yor ve l\u00fcks sa\u00e7 bak\u0131m kategorisi h\u0131zla b\u00fcy\u00fcyor. D\u00fcnyaca \u00fcnl\u00fc sa\u00e7 bak\u0131m markas\u0131 Olaplex\u2019in T\u00fcrkiye perakende kanad\u0131n\u0131 y\u00fcr\u00fcten Makyajtrendi.com Kurucusu Selin \u00d6ztarhan, T\u00fcrkiye\u2019deki l\u00fcks kozmetik pazar\u0131n\u0131 de\u011ferlendirdi.<\/p>\n

T\u00fcrkiye\u2019de l\u00fcks kozmetik pazar\u0131n\u0131 nas\u0131l de\u011ferlendiriyorsunuz? <\/strong><\/p>\n

L\u00fcks segment, t\u00fcm d\u00fcnyada ya\u015fanan pandemi sonras\u0131 global resesyona ra\u011fmen b\u00fcy\u00fcmeye devam ediyor. T\u00fcketiciler, pandemi sonras\u0131 etkisi alt\u0131nda girdikleri YOLO (You live only once) hissiyle arzu ettiklerini ertelemiyorlar. Kozmetik de bu noktada t\u00fcketiciler i\u00e7in en eri\u015filebilir l\u00fcks kategorisi oluyor. \u00d6zellikle l\u00fcks sa\u00e7 bak\u0131m\u0131 ve makyajda g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmeler g\u00f6r\u00fcyoruz. L\u00fcks kozmetik sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019de b\u00fcy\u00fcmesini sa\u011flayan en \u00f6nemli etkenlerden birinin sosyal medya ve dijital platformlar oldu\u011funa inan\u0131yorum.<\/p>\n

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Olaplex ka\u00e7 y\u0131ld\u0131r T\u00fcrkiye\u2019de sat\u0131l\u0131yor, sat\u0131\u015flar nas\u0131l gidiyor? <\/strong><\/p>\n

Olaplex, 2014 senesinde kurulan ve Ba\u011f G\u00fc\u00e7lendirme Teknolojisi\u2019nin yarat\u0131c\u0131s\u0131 olarak tan\u0131nan prestij sa\u00e7 bak\u0131m markas\u0131… Olaplex \u00fcr\u00fcnleri, hasar g\u00f6rm\u00fc\u015f sa\u00e7lar\u0131 onarmak, g\u00fc\u00e7lendirmek, k\u0131r\u0131lmay\u0131 azaltmak ve genel sa\u00e7 sa\u011fl\u0131\u011f\u0131n\u0131 desteklemek i\u00e7in tasarland\u0131. Patentli Ba\u011f G\u00fc\u00e7lendirme Teknolojisi sayesinde sa\u00e7\u0131 i\u00e7ten d\u0131\u015fa onararak daha kal\u0131c\u0131 ve sa\u011fl\u0131kl\u0131 g\u00f6r\u00fcnen sa\u00e7lar elde etmenizi sa\u011fl\u0131yor. Olaplex \u00fcr\u00fcnleri T\u00fcrkiye\u2019de Ocak 2023\u2019te sat\u0131\u015fa sunuldu. Ara\u015ft\u0131rmalar\u0131m\u0131z sonucunda T\u00fcrk t\u00fcketicilerin Olaplex\u2019i bir \u015fekilde duyduklar\u0131n\u0131 ve merak ettiklerini, ancak markan\u0131n sekt\u00f6rde nas\u0131l konumland\u0131r\u0131ld\u0131\u011f\u0131n\u0131 bilmediklerini \u00f6\u011frendik. Bu noktada Olaplex\u2019in \u00f6zg\u00fcn ve lider konumunu ve konseptini daha iyi anlatmak \u00fczere 360 derece pazarlama \u00e7al\u0131\u015fmalar\u0131 tasarlad\u0131k.<\/p>\n

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Olaplex \u00fcr\u00fcnleri T\u00fcrkiye\u2019de hangi kanallarda sat\u0131l\u0131yor? <\/strong><\/p>\n

Olaplex \u00fcr\u00fcnlerini perakende sat\u0131\u015f noktalar\u0131 olarak se\u00e7kin bayilerde, dijital al\u0131\u015fveri\u015f platformlar\u0131nda ve makyajtrendi.com\u2019da m\u00fc\u015fterilerimizle bulu\u015fturuyoruz.<\/p>\n

T\u00fcrkiye\u2019deki hedefleriniz neler? <\/strong><\/p>\n

Olaplex olarak T\u00fcrkiye\u2019deki prestij sa\u00e7 bak\u0131m kategorisinde 1 numara olmay\u0131 hedefliyoruz. Patentli Ba\u011f G\u00fc\u00e7lendirme Teknolojisi\u2019nin g\u00fcc\u00fcn\u00fc ve sonu\u00e7 odakl\u0131 etkilerini g\u00f6stererek marka bilinirli\u011fini art\u0131rmak ve Olaplex\u2019i daha fazla T\u00fcrk t\u00fcketiciyle bulu\u015fturmak istiyoruz. Markan\u0131n sat\u0131\u015flar\u0131 \u015fu an \u00e7ok iyi gidiyor; m\u00fc\u015fterilerin ortalama sepet adetlerinin y\u00fcksekli\u011fi bizi daha da heyecanland\u0131r\u0131yor.<\/p>\n

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\u00a0<\/p>\n<\/p><\/div>\n

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[ad_1] \u00d6ZGE YAVUZ L\u00dcKS KOZMET\u0130K h\u0131zla b\u00fcy\u00fcyor. \u00d6zellikle pandeminin ard\u0131ndan sa\u00e7 bak\u0131m\u0131na g\u00f6sterilen \u00f6zen art\u0131yor<\/p>\n","protected":false},"author":1,"featured_media":7979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts\/7978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7978"}],"version-history":[{"count":0,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts\/7978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/media\/7979"}],"wp:attachment":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}