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Brand Week Istanbul; workshoplar, film okuma seanslar\u0131, imza g\u00fcnleri, networking bulu\u015fmalar\u0131 ve ileti\u015fim, markala\u015fma, strateji, s\u00fcrd\u00fcr\u00fclebilirlik gibi bir\u00e7ok farkl\u0131 alan\u0131 kapsayan sertifika programlar\u0131 ile 11\u2019inci kez izleyicisine yeni ufuklar sunuyor. Her sene yarat\u0131c\u0131 d\u00fcnyadan duayen bir ismin onur konu\u011fu olarak kat\u0131ld\u0131\u011f\u0131 etkinlikte bu y\u0131l\u0131n onur konu\u011fu ise T\u00fcrk sinema, tiyatro ve TV d\u00fcnyas\u0131n\u0131n simge ismi; U\u011fur Y\u00fccel.<\/p>\n
Yeni bir anlat\u0131n\u0131n izinde<\/strong><\/p>\n \u00a0Post-dijital \u00e7a\u011fa uyumlu i\u015f modellerini yeniden d\u00fc\u015f\u00fcnmek gerekti\u011fini savunan, dijital d\u00f6n\u00fc\u015f\u00fcm alan\u0131nda sekt\u00f6r\u00fcn d\u00fc\u015f\u00fcnce liderlerinden Tom Goodwin da sahne ald\u0131.<\/p>\n Teoriden prati\u011fe \u00f6nc\u00fcler<\/strong><\/p>\n \u00a0\u0130cat etti\u011fi mikro-robotlarla cerrahide \u00e7\u0131\u011f\u0131r a\u00e7an ve farkl\u0131 end\u00fcstriyel pratikler i\u00e7in kertenkeleden ilham alarak geli\u015ftirdi\u011fi yap\u0131\u015ft\u0131r\u0131c\u0131larla bilim ve teknoloji d\u00fcnyas\u0131nda ses getiren Prof. Metin Sitti yapay zek\u00e2 ve fiziksel zek\u00e2 \u00fczerine yapt\u0131\u011f\u0131 son \u00e7al\u0131\u015fmalar\u0131na de\u011findi.<\/p>\n S\u00fcrd\u00fcr\u00fclebilirlik oda\u011f\u0131nda<\/strong><\/p>\n Markalar yeni teknolojik \u00e7\u00f6z\u00fcmleri h\u0131zla i\u015f modellerine entegre ederken bir yandan da \u201cmarka amac\u0131\u201d etraf\u0131nda s\u00fcrd\u00fcr\u00fclebilirlik anlat\u0131s\u0131 kurgulama gayretinde.<\/p>\n Brand Week Istanbul\u2019da yer alan konu\u015fmac\u0131lardan pazarlama aktivisti Thomas Kolster bu ba\u011flamda s\u00fcrd\u00fcr\u00fclebilirli\u011fe dair hakiki ve somut ad\u0131mlar\u0131n perde arkas\u0131n\u0131 aktard\u0131. \u00c7evre-\u00fcretim aras\u0131ndaki ili\u015fkiyi derinden etkileyen enerji konusu etkinlikte iki farkl\u0131 perspektiften masaya yat\u0131r\u0131ld\u0131. \u0130lerlemenin ve b\u00fcy\u00fcmenin merkezine insan\u0131 ve de\u011fer yaratmay\u0131 koyan stratejileri detayland\u0131ran bir di\u011fer isim Frank van den Driest ise T\u00fcrkiye\u2019ye ait son ara\u015ft\u0131rmalar\u0131n\u0131n \u00e7\u0131kt\u0131s\u0131n\u0131 ilk kez Brand Week Istanbul\u2019da payla\u015ft\u0131.<\/p>\n Medya ve platformlar\u0131n gelece\u011fi<\/strong><\/p>\n Ayl\u0131k 131 milyon izleyiciye sahip yakla\u015f\u0131k 30 ABD a\u011f\u0131n\u0131 denetleyen Warner Bros Discovery Inc.\u2019in CEO ve Chief Content Officer\u2019\u0131 Kathleen Finch ile \u201cTop Gear\u201d ve \u201cThe Grand Tour\u201d sunucusu, \u00f6d\u00fcll\u00fc gazeteci Richard Hammond, yay\u0131nc\u0131l\u0131\u011f\u0131n ve i\u00e7eri\u011fin g\u00fcncel dinamiklerini tart\u0131\u015ft\u0131. Bilimkurgu yazar\u0131, aktivist ve gazeteci Cory Doctorow; yeni, iyi, farkl\u0131 bir internet kurmak i\u00e7in kullan\u0131c\u0131lar\u0131n interneti nas\u0131l geri alabileceklerini ve ona sahip olabileceklerini detaylar\u0131yla payla\u015ft\u0131.<\/p>\n Ba\u015far\u0131lar\u0131n perde arkas\u0131<\/strong><\/p>\n T\u00fcrkiye\u2019de ilk defa iki Michelin y\u0131ld\u0131z\u0131 birden alan \u015eef Fatih Tutak, Avrupa\u2019da yapay kalp nakli yapan ilk kad\u0131n cerrah Dr. Dilek G\u00fcrsoy ve korkuyu ba\u015far\u0131ya ve tutkuya kanalize etmenin ipu\u00e7lar\u0131n\u0131 payla\u015ft\u0131\u011f\u0131 New York Time \u00e7ok satan yazar\u0131 Patrick Sweeney ilham veren hik\u00e2yelerini ve ba\u015far\u0131ya giden yolun ipu\u00e7lar\u0131n\u0131 aktard\u0131. Ba\u015far\u0131lar\u0131, ilham\u0131, d\u00f6n\u00fc\u015f\u00fcm stratejilerini g\u00fc\u00e7l\u00fc bir anlat\u0131ya oturtmak, onlar\u0131n yarataca\u011f\u0131 etkinin kapsam\u0131n\u0131 belirleyen \u00f6nemli elementlerden.<\/p>\n Bu y\u0131l\u0131n keynote\u2019lar\u0131ndan, Slumdog Millionaire kitab\u0131n\u0131n yazar\u0131 Vikas Swarup\u2019un yan\u0131 s\u0131ra, 1983\u2019te yay\u0131mlad\u0131\u011f\u0131 \u201cSevgili Ars\u0131z \u00d6l\u00fcm\u201dden bu yana kaleme ald\u0131\u011f\u0131 10\u2019dan fazla eserle T\u00fcrk edebiyat tarihinde \u00f6nemli bir iz b\u0131rakm\u0131\u015f olan Latife Tekin, Venedik Film Festivali\u2019nde pr\u00f6miyeri yap\u0131lan \u201cHavva, Meryem ve Ay\u015fe\u201d filmiyle ses getiren y\u00f6netmen Sahraa Karimi de anlat\u0131y\u0131 ve kurguyu bir araya getirerek hangi motivasyonlardan beslendiklerini y\u0131l\u0131n en ilham verici haftas\u0131nda payla\u015ft\u0131lar.<\/p>\n Kreatif d\u00fcnya nereye gidiyor?<\/strong><\/p>\n \u00a0Yarat\u0131c\u0131 end\u00fcstrilerin gelece\u011fi Brand Week Istanbul\u2019da kendine yer buluyor. Kendi giri\u015fimini, \u201cortak bir ama\u00e7 do\u011frultusunda bir araya gelen zanaatk\u00e2rlar derne\u011fi\u201d olarak tan\u0131mlayan The Liberty Guild\u2019in kurucu CEO\u2019su Jon Williams, freelance ve ba\u011f\u0131ms\u0131z \u00e7al\u0131\u015fanlar\u0131n olu\u015fturdu\u011fu yeni ekonomik s\u0131n\u0131f \u201cprekarya\u201d \u00fczerine \u00e7al\u0131\u015fmalar\u0131yla tan\u0131nan ekonomist Guy Standing, tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme alan\u0131nda bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 aktaran frog\u2019un kreatif direkt\u00f6r\u00fc Andreas Markdalen, reklam d\u00fcnyas\u0131n\u0131n \u00e7ok \u00f6d\u00fcll\u00fc isimlerinin ba\u015f\u0131nda gelen Publicis Worldwide CCO\u2019su Bruno Bertelli yarat\u0131c\u0131 d\u00fcnyan\u0131n gidi\u015fat\u0131na dair \u00f6ng\u00f6r\u00fclerini Brand Week Istanbul\u2019da yer al\u0131yor.<\/p>\n<\/p><\/div>\n