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\u0130ngiliz Perakendeciler Birli\u011fi (BRC) ve KPMG taraf\u0131ndan yay\u0131mlanan ayl\u0131k verilere g\u00f6re, \u00fclkede perakende sat\u0131\u015flar Ekim 2022’de y\u00fczde 1,6 art\u0131\u015f g\u00f6stermi\u015fti.<\/p>\n
Ekim 2023’teki y\u00fczde 2,5’lik b\u00fcy\u00fcme ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131ndaki seviyenin \u00fczerinde olsa da \u00fc\u00e7 ayl\u0131k ortalama olan y\u00fczde 3,1 ve 12 ayl\u0131k ortalama olan y\u00fczde 4,2’lik art\u0131\u015f\u0131n alt\u0131nda kald\u0131.<\/p>\n
G\u0131da sat\u0131\u015flar\u0131 son \u00fc\u00e7 ayda y\u00fczde 7,9 artt\u0131. G\u0131da d\u0131\u015f\u0131 sat\u0131\u015flar son \u00fc\u00e7 ayda y\u00fczde 1 gerilerken, y\u0131ll\u0131k bazda d\u00fc\u015f\u00fc\u015f e\u011filimini s\u00fcrd\u00fcrd\u00fc.<\/p>\n
BRC \u0130cra Direkt\u00f6r\u00fc Helen Dickinson, verilere ili\u015fkin de\u011ferlendirmesinde, y\u00fcksek mortgage oranlar\u0131 ve kira maliyetlerinin t\u00fcketici g\u00fcvenini sarst\u0131\u011f\u0131n\u0131, perakende sat\u0131\u015flar\u0131n\u0131n yava\u015flad\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n
Bir\u00e7ok ki\u015finin Christmas al\u0131\u015fveri\u015flerini Efsane Cuma’da (Black Friday) daha iyi bir indirim alabilme umuduyla erteledi\u011fini kaydeden Dickinson, “Hayat pahal\u0131l\u0131\u011f\u0131 krizi, harcamalar\u0131 daha \u00e7ok d\u00fc\u015f\u00fck fiyatl\u0131 \u00fcr\u00fcnlere kayd\u0131r\u0131yor. Perakendecilerin, m\u00fc\u015fterilerine Christmas’ta daha uygun fiyatlar sunabilme taahh\u00fcd\u00fcn\u00fcn bir par\u00e7as\u0131 olarak fiyatlarda d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fcyoruz. Ancak, gelecek y\u0131lki vergiler perakendeciler \u00f6n\u00fcnde zorluk olu\u015fturuyor.” ifadelerini kulland\u0131.<\/p>\n
KPMG \u0130ngiltere Perakende Birimi Ba\u015fkan\u0131 Paul Martin ise ekimde g\u0131da, i\u00e7ecek ve g\u00fczellik \u00fcr\u00fcnlerinin sat\u0131\u015flar\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 belirterek, internet \u00fczerinden al\u0131\u015fveri\u015flerde her kategoride gerileme g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc kaydetti.<\/p>\n
Bu durumun uzun s\u00fcredir g\u00f6r\u00fclen en rekabet\u00e7i Efsane Cuma d\u00f6nemini getirebilece\u011fini aktaran Martin, \u015fu de\u011ferlendirmede bulundu:<\/strong><\/p>\n “T\u00fcketiciler, enflasyonun y\u00fczde 11’i a\u015farak zirve yapt\u0131\u011f\u0131 Ekim 2022’deki seviyesine g\u00f6re, bu y\u0131l ekimde asl\u0131nda daha d\u00fc\u015f\u00fck bir enflasyon ortam\u0131ndalar. Ancak, son 12 ay\u0131n, t\u00fcketicilerin g\u00fcveni ve harcama kabiliyetleri \u00fczerinde b\u00fcy\u00fck bir etki yapt\u0131\u011f\u0131na \u015f\u00fcphe yok. Y\u00fcksek faiz oranlar\u0131yla birle\u015fince, t\u00fcketiciler paralar\u0131n\u0131 nas\u0131l harcayacaklar\u0131 konusunda \u00e7ok dikkatli davran\u0131yorlar. Sonu\u00e7 olarak da son 18 ayd\u0131r perakendecileri ayakta tutan g\u00fc\u00e7l\u00fc talebin art\u0131k yok olmaya ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.”<\/p>\n<\/p><\/div>\n