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Nurdo\u011fan ARSLAN ERG\u00dcN<\/strong><\/p>\n D\u00fcnyada 150\u2019den fazla \u00fclkede at\u0131\u015ft\u0131rmal\u0131k \u00fcr\u00fcnler alan\u0131nda faaliyet g\u00f6steren ve 34 milyar dolarl\u0131k bir ciroya sahip olan Mondelez International, T\u00fcrkiye pazar\u0131ndaki yat\u0131r\u0131mlar\u0131na devam ediyor.<\/p>\n Gebze\u2019de bulunan iki fabrikas\u0131yla T\u00fcrkiye\u2019de sak\u0131z, \u015feker, kruvasan, \u00e7ikolata ve bisk\u00fcvi kategorilerinde \u00fcretim yapan \u015firket, burada sadece T\u00fcrkiye pazar\u0131 i\u00e7in de\u011fil di\u011fer ihra\u00e7 pazarlar\u0131na da \u00fcretim yap\u0131yor. Kanada ve AB\u2019deki fabrikalar\u0131nda sak\u0131z \u00fcretiminden \u00e7\u0131kan Mondelez International, hem \u00fcretim hem de inovasyon anlam\u0131nda AR-GE faaliyetlerini T\u00fcrkiye\u2019ye kayd\u0131r\u0131yor.<\/p>\n \u201cT\u00fcrkiye Mondelez\u2019in sak\u0131z i\u015finde odakland\u0131\u011f\u0131 \u00fclkelerden biri\u201d diyen Mondel\u0113z International T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc \u0130hsan Karag\u00f6z, yeni yat\u0131r\u0131mlar gelece\u011finin sinyalini verirken \u015fimdilik yat\u0131r\u0131m\u0131n tutar\u0131n\u0131 a\u00e7\u0131klamad\u0131. T\u00fcrkiye\u2019de Fal\u0131m, First, Kent, Olips, Bonibon, Jelibon ve 7Days gibi g\u00fc\u00e7l\u00fc markalar\u0131yla faaliyet g\u00f6steren \u015firket, T\u00fcrkiye pazar\u0131na Milka, Toblerone ve Oreo gibi k\u00fcresel markalar\u0131yla \u00e7ikolata ve bisk\u00fcvi kategorilerinde \u00fcr\u00fcn sunuyor. Gebze\u2019de bulunan iki tesisinde bin 600 ki\u015fiye istihdam sa\u011flayan \u00e7okuluslu firma, buradaki \u00fcr\u00fcnleri 50\u2019nin \u00fczerinde \u00fclkeye de ihra\u00e7 ediyor.<\/p>\n Mondelez\u2019in d\u00fcnyada 34 milyar dolarl\u0131k ciroya sahip bir at\u0131\u015ft\u0131rmal\u0131k \u015firketi oldu\u011funu kaydeden \u0130hsan Karag\u00f6z, yap\u0131lanma i\u00e7inde T\u00fcrkiye\u2019nin de \u2018hat\u0131r\u0131 say\u0131l\u0131r\u2019 bir noktada oldu\u011funu s\u00f6yledi. Mondelez International T\u00fcrkiye\u2019nin 2022 y\u0131l\u0131n\u0131 200 milyon dolar\u0131n \u00fczerinde net sat\u0131\u015f geliri ile kapatt\u0131\u011f\u0131n\u0131 belirten Karag\u00f6z, \u201cMondelez i\u00e7in T\u00fcrkiye \u00f6nemli ve iyi bir pazar. T\u00fcrkiye\u2019de sak\u0131z\u0131 satt\u0131\u011f\u0131m\u0131z kadar \u015feker de sat\u0131yoruz, parasal olarak bir o kadar da \u00e7ikolata sat\u0131yoruz.<\/p>\n Bisk\u00fcvi ve kruvasan da h\u0131zla b\u00fcy\u00fcd\u00fc\u011f\u00fcm\u00fcz alanlar. Her y\u0131l yakla\u015f\u0131k 14-15 bin ton bayram \u015fekeri sat\u0131yoruz. Bu da 30 bin ton olan toplam pazar\u0131n yar\u0131s\u0131 demek. Sak\u0131zda y\u00fczde 50 civar\u0131nda pazar pay\u0131 ile lideriz. Bunun i\u00e7inde T\u00fcrkiye\u2019nin bir numaral\u0131 markas\u0131 Fal\u0131m\u2019\u0131n yakla\u015f\u0131k y\u00fczde 27\u2019lik pazar pay\u0131 var. Her \u00e7i\u011fnenen 4 sak\u0131zdan 1\u2019i Fal\u0131m\u201d diye konu\u015ftu.<\/p>\n Amerika i\u00e7in 40 bin tonluk \u00fcretim<\/strong><\/p>\n Mondelez grubu i\u00e7inde T\u00fcrkiye\u2019nin \u00f6nemli bir \u00fcretim \u00fcss\u00fc oldu\u011funu ifade eden Karag\u00f6z, burada \u00fcrettikleri y\u0131ll\u0131k 40 bin tonluk jelibon benzeri \u2018sourpack kids\u2019in tamam\u0131n\u0131 ABD pazar\u0131na verdiklerini a\u00e7\u0131klad\u0131.<\/p>\n Bu \u00fcr\u00fcn i\u00e7in Kanada, Meksika ve T\u00fcrkiye olmak \u00fczere 3 fabrika d\u00fcnyada bulundu\u011funu aktaran Karag\u00f6z, T\u00fcrkiye\u2019nin ihracat\u0131nda ABD\u2019nin ilk s\u0131rada yer ald\u0131\u011f\u0131n\u0131 s\u00f6yledi. Grup olarak 5 y\u0131l i\u00e7inde T\u00fcrkiye\u2019ye 115 milyon dolarl\u0131k yat\u0131r\u0131m yap\u0131ld\u0131\u011f\u0131n\u0131 belirten Karag\u00f6z, bu yat\u0131r\u0131m\u0131n tamam\u0131n\u0131n ABD\u2019ye verilen \u00fcr\u00fcn i\u00e7in oldu\u011funu aktard\u0131.<\/p>\n \u0130hracat olarak \u0130ngiltere\u2019yi ikinci pazarlar\u0131 olarak a\u00e7\u0131klayan Karag\u00f6z, \u201cY\u0131llarca katma de\u011feri y\u00fcksek \u00fcr\u00fcn ihra\u00e7 edelim deniyor, \u015feker ihra\u00e7 etmenin ne sak\u0131ncas\u0131 var. Katma de\u011fer a\u00e7\u0131s\u0131ndan bakt\u0131\u011f\u0131m\u0131zda \u015feker de turizm gibi. \u0130hra\u00e7 etti\u011fimiz \u015fekerin neredeyse y\u00fczde 100\u2019\u00fcn\u00fc T\u00fcrkiye\u2019den sa\u011fl\u0131yoruz\u201d dedi. Bir\u00e7ok Afrika \u00fclkesinde yap\u0131lan sak\u0131z\u0131n hammaddesini yar\u0131 mamul olarak T\u00fcrkiye\u2019den sa\u011flad\u0131klar\u0131n\u0131 dile getiren Karag\u00f6z, T\u00fcrkiye\u2019de 75 bin perakende noktas\u0131na ula\u015ft\u0131klar\u0131n\u0131 da iletti.<\/p>\n At\u0131\u015ft\u0131rmal\u0131klar gelecek 20 y\u0131l\u0131n sekt\u00f6r\u00fc<\/strong><\/p>\n D\u00fcnya genelinde at\u0131\u015ft\u0131rmal\u0131k sekt\u00f6r\u00fcn\u00fcn h\u0131zla b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc anlatan Karag\u00f6z, yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re gelecek 20 y\u0131l i\u00e7inde at\u0131\u015ft\u0131rmal\u0131k pazar\u0131n\u0131n ilk 5 i\u00e7erisinde yer alaca\u011f\u0131n\u0131 kaydetti. Pandemiden sonra T\u00fcrkiye\u2019de at\u0131\u015ft\u0131rmal\u0131k pazar\u0131n\u0131n de\u011fer olarak b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc belirten Karag\u00f6z, bu y\u0131l pazar\u0131n tonaj olarak da y\u00fczde 10-15\u2019lerde b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. Karag\u00f6z, \u015f\u00f6yle devam etti: \u201cDaha \u00f6nce ya\u015fanan y\u00fcksek enflasyon d\u00f6nemlerinde bu kategorilerde d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fcyorduk. Bu sene biraz farkl\u0131” dedi.<\/p>\n Sak\u0131z a\u011fa\u00e7lar\u0131 Fal\u0131m ile ye\u015ferecek<\/strong><\/p>\n T\u00fcrkiye\u2019nin sak\u0131z markalar\u0131ndan Fal\u0131m, Tohum Derne\u011fi i\u015fbirli\u011fi ile damla sak\u0131z\u0131n\u0131n toplumsal ve ekonomik y\u00f6nden g\u00fc\u00e7lendirilmesi i\u00e7in \u201cFal\u0131m\u2019la Ye\u015feren Sak\u0131z A\u011fa\u00e7lar\u0131\u2019 projesini hayata ge\u00e7irdi. 2023 Ocak ay\u0131nda ba\u015flat\u0131lan proje ile bug\u00fcne kadar \u00c7e\u015fme\u2019de 500 adet fidan dikildi.<\/p>\n Proje \u0130zmir Kalk\u0131nma Ajans\u0131 (\u0130ZKA), \u0130zmir Orman B\u00f6lge M\u00fcd\u00fcrl\u00fc\u011f\u00fc, Ege Ormanc\u0131l\u0131k Ara\u015ft\u0131rma M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve G\u00fclbah\u00e7e Kad\u0131n Giri\u015fimi \u00dcretim ve \u0130\u015fletme Kooperatifi katk\u0131lar\u0131 ile y\u00fcr\u00fct\u00fcl\u00fcyor. \u0130hsan Karag\u00f6z, \u201cBug\u00fcne kadar yapt\u0131\u011f\u0131m\u0131z \u00e7e\u015fitli projeler kapsam\u0131nda binden fazla sak\u0131z a\u011fac\u0131n\u0131 \u00fclkemiz topraklar\u0131na kazand\u0131rd\u0131k. \u015eimdi yine s\u00fcrd\u00fcr\u00fclebilir katk\u0131 yapmak hedefiyle yola \u00e7\u0131kt\u0131k ve gelecek nesillere daha \u00e7ok sak\u0131z a\u011fac\u0131 b\u0131rakabilmek i\u00e7in Fal\u0131m\u2019la Ye\u015feren Sak\u0131z A\u011fa\u00e7lar\u0131 projesini hayata ge\u00e7irdik” dedi.<\/p>\n<\/p><\/div>\n