{"id":7762,"date":"2023-11-06T07:26:04","date_gmt":"2023-11-06T04:26:04","guid":{"rendered":"https:\/\/egemhabertv.com\/?p=7762"},"modified":"2023-11-06T07:26:04","modified_gmt":"2023-11-06T04:26:04","slug":"kelebek-gibi-dogup-ucmak-heyecan-verici","status":"publish","type":"post","link":"https:\/\/egemhabertv.com\/?p=7762","title":{"rendered":"\u201cKelebek gibi do\u011fup u\u00e7mak heyecan verici\u201d"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p><strong>GASTRO SOHBET \u2013 FARUK \u015e\u00dcY\u00dcN<\/strong><\/p>\n<p>Butterfly bundan 20 y\u0131l \u00f6nce \u0130stanbul\u2019da ni\u015f pazara y\u00f6nelik bir butik pastane olarak a\u00e7\u0131lm\u0131\u015f. Kurucular\u0131 Ebru \u0130pek\u00e7i ve rahmetli orta\u011f\u0131 Leyla Ak\u00e7a\u011fl\u0131lar\u2026 Bug\u00fcn, Ebru Han\u0131m\u2019\u0131n y\u00f6netiminde artizan \u00e7ikolata \u00fcretimi ile yola devam ediyor.<\/p>\n<p>Ebru \u0130pek\u00e7i yeti\u015ftirdi\u011fi giri\u015fimcilerle \u00fcnl\u00fc Babson College\u2019de i\u015fletme ve <a href=\"https:\/\/www.ekonomim.com\/ekonomi\" target=\"_blank\" title=\"ekonomi\" rel=\"noopener\">ekonomi<\/a> e\u011fitimi alm\u0131\u015f. Ortaya \u00e7\u0131kan tutkular\u0131 ve giri\u015fimcili\u011fi onu \u00e7ikolata d\u00fcnyas\u0131na y\u00f6neltmi\u015f, markas\u0131n\u0131 b\u00fcy\u00fctmek i\u00e7in durmaks\u0131z\u0131n \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>Galataport\u2019taki Butterfly\u2019da yeni heyecanlar\u0131ndan Zero Collection isimli serinin \u015fekersiz \u00fcr\u00fcnlerini tadarak konu\u015fuyoruz. Sadece kakao \u00e7ekirde\u011fini ta\u015f de\u011firmenlerde \u00f6\u011f\u00fct\u00fcp i\u00e7ine kuru \u00fcz\u00fcm, yaban mersini gibi meyveler koyuyorlar. \u015eekeri elemine etmek \u00fczere \u00e7\u0131kt\u0131klar\u0131 bu yola yeni \u00fcr\u00fcnlerle devam edeceklermi\u015f.<\/p>\n<p>Ebru Han\u0131m, \u00e7ikolata sevdas\u0131n\u0131n nas\u0131l ba\u015flad\u0131\u011f\u0131n\u0131 \u015f\u00f6yle anlat\u0131yor:<\/p>\n<p><em>\u201c\u0130lk \u00e7ikolatam\u0131z\u0131 ithal ettik. Ancak, ithalatta \u00e7ok b\u00fcy\u00fck problemler vard\u0131, \u00e7ikolata \u00fcretimi ise daha \u00e7ok fabrikasyondu; butik, artizanal \u00e7ikolata yoktu. Leyla\u2019n\u0131n Paris\u2019ten tan\u0131d\u0131\u011f\u0131 ve pastanemiz i\u00e7in davet etti\u011fi \u00e7ikolata \u015fefine bir koleksiyon yapt\u0131ral\u0131m, diye d\u00fc\u015f\u00fcnd\u00fck. B\u00f6yle ba\u015flad\u0131 her \u015fey.\u201d<\/em><\/p>\n<p>20 sene \u00f6ncesi i\u00e7in b\u00fcy\u00fck cesaret\u2026<\/p>\n<p><em>\u201cBiz, \u2018haute couture\u2019\u00a0\u00e7ikolata yap\u0131yorduk, butik bir \u00fcretim s\u00f6z konusuydu. Bu nedenle giyim markalar\u0131 gibi d\u00f6rt mevsim koleksiyonlar\u0131m\u0131z olmal\u0131, bunlar\u0131 mevsimin taze meyve ve sebzelerini kullanarak haz\u0131rlamal\u0131yd\u0131k. \u0130\u015fin i\u00e7ine girdik\u00e7e yava\u015f yava\u015f bir \u2018maison du chocolat\u2019 havas\u0131na b\u00fcr\u00fcnmemiz gerekiyordu. Ser\u00fcven, \u00f6yle devam etti.\u201d<\/em><\/p>\n<p>Neden butterfly ismini koydunuz?<\/p>\n<p><em>\u201cGiri\u015fimcilik, kelebek gibi s\u0131f\u0131rdan do\u011fup u\u00e7mak bana heyecan veriyor. Biz taze \u00fcr\u00fcnleri g\u00fcnl\u00fck \u00e7\u0131karacakt\u0131k, kelebe\u011fin \u00f6mr\u00fc de bir g\u00fcnd\u00fc. Ayn\u0131 zamanda kelebe\u011fin \u2018elegance\u2019\u0131 bizim b\u00fct\u00fcn \u00fcr\u00fcnlerimizde olacakt\u0131\u2026 Normal bir pastane normlar\u0131ndan farkl\u0131 \u00fcr\u00fcnlerle d\u00fcnya trendlerini takip edecektik, reng\u00e2renk harika bir ortam olacakt\u0131. Biz de bu duruma \u00e7ok g\u00fczel uydu\u011fu i\u00e7in temsili olarak kelebe\u011fi, daha do\u011frusu \u0130ngilizcesi butterfly\u2019\u0131 kulland\u0131k, \u00e7\u00fcnk\u00fc global bak\u0131yorduk ve yurt d\u0131\u015f\u0131nda da olacakt\u0131k.\u201d<\/em><\/p>\n<p>Etiler Alkent\u2019teki \u00fcretim yeri ve d\u00fckk\u00e2nla ba\u015flayan ser\u00fcven, \u0130stinye Park, Akmerkez, Vadi \u0130stanbul, Galata Port ile s\u00fcr\u00fcyor. Yak\u0131nlarda Hali\u00e7 taraf\u0131nda yeni bir \u015fube planl\u0131yorlar. Bug\u00fcn <a href=\"https:\/\/www.ekonomim.com\/sozluk\/ar-ge\" target=\"_blank\" title=\"Ar-Ge\" rel=\"noopener\">Ar-Ge<\/a> \u00e7al\u0131\u015fmalar\u0131 ve \u00fcretim yeri Ferahevler\u2019de\u2026<\/p>\n<p>\u201cGiri\u015fimcilik\u201d diyor Ebru Han\u0131m, \u201c<em>heyecanla beslenen bir i\u015f asl\u0131nda. AVM\u2019lere, duty free\u2019ye, marinalara giren ilk butik \u00e7ikolatac\u0131y\u0131z\u2026 Ama en \u00f6nemlisi yeni \u015feyler yaratmaya devam ediyoruz.\u201d<\/em><\/p>\n<p>\u00dc\u00e7 y\u0131l \u00f6ncesine kadar Bel\u00e7ikal\u0131 bir \u00e7ikolatac\u0131dan ald\u0131klar\u0131 kuvert\u00fcr \u00e7ikolatalar\u0131 eritip \u015fekillendirerek kullan\u0131yorlarm\u0131\u015f.<\/p>\n<p>\u201c<em>Do\u011fal olarak tat notalar\u0131, bir kelebe\u011fin renkleri yoktu. Kakao \u00e7ekirde\u011fi asl\u0131nda baz\u0131 \u00f6zelliklere sahip. Bu, do\u011fru fermente edilmi\u015f kakao \u00e7ekirde\u011finin g\u00fczel kavrulmas\u0131yla ortaya \u00e7\u0131k\u0131yor. \u00c7ekirdekler, muz yapraklar\u0131nda iki\u015fer g\u00fcn bekletilerek toplam alt\u0131 g\u00fcnde fermente oluyor. O beyaz kakao \u00e7ekirde\u011fi kahverengile\u015fiyor. Sonra g\u00fcne\u015fte kurutulup \u00e7uvallan\u0131yor ve distrib\u00fct\u00f6rlere, bizim gibi onu kavuracak \u00e7ikolatac\u0131lara ula\u015ft\u0131r\u0131l\u0131yor.<\/em><\/p>\n<p><em>Fermantasyondan sonra kavurma \u00e7ok \u00f6nemli. Do\u011fru fermente edilmi\u015f ve s\u00fcper, orta, az kavrulmu\u015f kakao \u00e7ekirdeklerinin tat notalar\u0131 farkl\u0131 oluyor. Bu tatlar\u0131 denedikten sonra kuvert\u00fcr\u00fc al\u0131p \u00e7ikolata yapamay\u0131z, demeye ba\u015flad\u0131m. Kakaoyu do\u011fru \u00fcreten \u00e7iftli\u011fi bulmal\u0131, sonraki prosed\u00fcr\u00fc biz yapmal\u0131yd\u0131k. Ve bean to bar (\u00e7ekirdekten \u00e7ikolataya) \u00fcretimine ge\u00e7tik.\u201d<\/em><\/p>\n<p>Bug\u00fcn t\u00fcm \u00e7ikolata koleksiyonlar\u0131 \u2018bean to bar\u2019 y\u00f6ntemiyle \u00fcretiliyor.\u00a0Etik <a href=\"https:\/\/www.ekonomim.com\/sektorler\/tarim\" target=\"_blank\" title=\"tar\u0131m\" rel=\"noopener\">tar\u0131m<\/a> ve adil ticaret ilkeleri g\u00f6zeten Butterfly s\u00fcrd\u00fcr\u00fclebilirli\u011fe de \u00e7ok \u00f6nem veriyor. Buna dikkat ederek kakao at\u0131k kabuklar\u0131 kahve kabuklar\u0131n\u0131 birle\u015ftirerek yapt\u0131klar\u0131 Cascara \u00e7ay\u0131 da denenmesi gereken lezzetlerinden.<\/p>\n<p>Y\u00f6reselli\u011fe de \u00e7ok \u00f6nem veriyorlar. \u015e\u00f6yle diyor Ebru Han\u0131m:<\/p>\n<p><em>\u201cMesel\u00e2 Mara\u015f tarhanal\u0131 \u00e7ikolata \u00fczerine \u00e7al\u0131\u015f\u0131yoruz. Bizim topraklar\u0131m\u0131zda yeti\u015fen kuruyemi\u015fleri, baharatlar\u0131 kullanarak de\u011fi\u015fik tatlar \u00fcretmek yeni tutkum, devaml\u0131 onlar\u0131 ar\u0131yor, denemeler yap\u0131yorum. Bizde tutku uyand\u0131ran yeni ne yapabiliriz? Yeni bir tat, yeni bir \u015fekil, yeni bir \u00fcr\u00fcn, yeni bir format? Hep onun pe\u015findeyiz.\u201d<\/em><\/p>\n<blockquote class=\"mceNonEditable note\"><p><span class=\"mceEditable\">\u201cBizde tutku uyand\u0131ran yeni ne yapabiliriz? Yeni bir tat, yeni bir \u015fekil, yeni bir \u00fcr\u00fcn, yeni bir format? Hep onun pe\u015findeyiz.\u201d EBRU \u0130PEK\u00c7\u0130 <\/span><\/p><\/blockquote>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.ekonomim.com\/hafta\/kelebek-gibi-dogup-ucmak-heyecan-verici-haberi-714399\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] GASTRO SOHBET \u2013 FARUK \u015e\u00dcY\u00dcN Butterfly bundan 20 y\u0131l \u00f6nce \u0130stanbul\u2019da ni\u015f pazara y\u00f6nelik<\/p>\n","protected":false},"author":1,"featured_media":7763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts\/7762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7762"}],"version-history":[{"count":0,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts\/7762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/media\/7763"}],"wp:attachment":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}