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Toplamda 22 d\u00f6n\u00fcm arazi \u00fczerine kurulu olacak fabrikada g\u00f6mle\u011fe ek olarak t-shirt ve savunma sanayi \u00fcretimi yapmay\u0131 hedeflediklerini belirten Bisse Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mustafa Kefeli, \u201c\u0130hracatta ve imalat sekt\u00f6r\u00fcnde b\u00fcy\u00fcmek istiyoruz. Bundan sonra bu alanlarda ilerleyece\u011fiz. O y\u00fczden Erbaa\u2019da yat\u0131r\u0131m karar\u0131 ald\u0131k\u201d dedi.<\/p>\n
\u201cYurt d\u0131\u015f\u0131 hedefi: bir y\u0131lda 25 ma\u011faza\u201d<\/strong><\/p>\n \u00a0T\u00fcrkiye genelinde toplamda 36 ma\u011fazalar\u0131 oldu\u011funu ifade eden Mustafa Kefeli, \u201cYurtd\u0131\u015f\u0131nda 2024 sonu itibariyle 25 ma\u011fazaya ula\u015fmay\u0131 planl\u0131yoruz\u201d diye konu\u015ftu. \u015eu anda hali haz\u0131rda \u0130stanbul ve Erbaa\u2019da iki \u00fcretim fabrikalar\u0131n\u0131n oldu\u011funu belirten Mustafa Kefeli, \u201cErbaa\u2019daki fabrikaya yat\u0131r\u0131m karar\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde ald\u0131k.<\/p>\n En yak\u0131n zamanda yakla\u015f\u0131k 250 milyon liray\u0131 bulacak bir yat\u0131r\u0131m\u0131 hayata ge\u00e7irece\u011fiz. Genel yat\u0131r\u0131m, makine parkur geni\u015flemesi ve etaplar\u0131n tamamlanmas\u0131 ile beraber 400 milyon liral\u0131k bir yat\u0131r\u0131ma ula\u015faca\u011f\u0131m\u0131z\u0131 tahmin ediyoruz\u201d ifadelerini kulland\u0131.<\/p>\n \u201c2023\u2019\u00fc y\u00fczde 40 b\u00fcy\u00fcme ile kapataca\u011f\u0131z\u201d<\/strong><\/p>\n Pandemiye kadar her y\u0131l y\u00fczde 10 b\u00fcy\u00fcme h\u0131z\u0131yla gittiklerini belirten Mustafa Kefeli, s\u00f6zlerine \u015f\u00f6yle devam etti: \u201c2020’de perakende piyasas\u0131n\u0131n a\u015f\u0131r\u0131 derecede d\u00fc\u015fmesiyle biz de bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131k. Maske sekt\u00f6r\u00fcne y\u00f6neldik ve perakendedeki ivmemizi yakalad\u0131k. 2021 y\u0131l\u0131n\u0131n yar\u0131s\u0131ndan sonrada 2022 y\u0131l\u0131n\u0131n sonuna kadar ciddi bir b\u00fcy\u00fcme ile ge\u00e7en \u00fc\u00e7 senenin kayb\u0131n\u0131 telafi ettik.<\/p>\n 2023’\u00fc de bir \u00f6nceki y\u0131la oranla y\u00fczde 40 oran\u0131nda b\u00fcy\u00fcyerek kapataca\u011f\u0131m\u0131z\u0131 tahmin ediyoruz. Bunu baz alarak ayn\u0131 b\u00fcy\u00fcme oran\u0131n\u0131 hem istihdam alan\u0131nda hem de marka ve ma\u011faza yat\u0131r\u0131mlar\u0131m\u0131zda art\u0131rmay\u0131 planl\u0131yoruz. B\u00fcy\u00fck yurt d\u0131\u015f\u0131 hayallerimiz ve imzaya haz\u0131r s\u00f6zle\u015fmelerimiz pandemide sekteye u\u011frad\u0131.<\/p>\n Sonra online\u2019a d\u00f6nd\u00fck. Ama \u015fimdi bak\u0131yoruz tekrar bireysel, B2B sat\u0131\u015flar\u0131 \u00f6nem kazanmaya ba\u015flad\u0131 ve ma\u011fazalar alan\u0131nda geni\u015fleyerek yat\u0131r\u0131mlar\u0131m\u0131za devam ediyoruz. Yat\u0131r\u0131mdan korkmuyoruz, \u00fclkenin ekonomisine g\u00fcveniyoruz. Her d\u00f6nem ya\u015fanan s\u0131k\u0131nt\u0131lar\u0131 b\u00fcy\u00fctmeden, da\u011flar\u0131 b\u00fcy\u00fck da\u011f gibi g\u00f6rmeden yolumuza bak\u0131yoruz. Markam\u0131z\u0131 b\u00fcy\u00fct\u00fcyoruz.\u201d<\/p>\n \u201cHalka arz s\u00fcreci i\u00e7in \u00e7al\u0131\u015f\u0131yoruz\u201d<\/strong><\/p>\n Erbaa b\u00f6lgesini se\u00e7melerinin birinci nedeninin lojistik oldu\u011funa vurgu yapan Mustafa Kefeli, \u201cHem deniz hem kara hem de hava yoluyla bir\u00e7ok yere 1 saat mesafede yer al\u0131yor. Samsun, Amasya, Sivas gibi bir\u00e7ok noktaya yak\u0131nl\u0131\u011f\u0131 var. B\u00f6lgenin gen\u00e7 n\u00fcfus oran\u0131 da y\u00fcksek. T\u00fcm bu etkenler bizi yat\u0131r\u0131m i\u00e7in cezbetti\u201d dedi. Mustafa Kefeli, en yak\u0131n zamanda halka arz s\u00fcreci ile alakal\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n da ba\u015flayaca\u011f\u0131n\u0131 s\u00f6zlerine ekledi.<\/p>\n<\/p><\/div>\n