[ad_1]
\n<\/p>\n
G\u00fcral Porselen, 1989 y\u0131l\u0131nda kuruldu. 60 \u00fclkeye ihracat yapan \u015firket, porselen ve seramik sofra mutfak ile seramik s\u00fcs e\u015fyas\u0131 kategorisinde bu y\u0131l d\u00f6rd\u00fcnc\u00fc kez \u2018T\u00fcrkiye\u2019nin \u0130lk 1000 \u0130hracat\u00e7\u0131s\u0131\u2019 listesinde ilk s\u0131rada yer ald\u0131. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde \u00fcretim kapasitesini ve istihdam\u0131n\u0131 korumaya odaklanan G\u00fcral Porselen, 2024 y\u0131l\u0131nda g\u00fcne\u015f enerjisi sistemleri ve yapay zekaya yat\u0131r\u0131m yapacak. K\u00fctahya OSB\u2019de yer alan G\u00fcral 29 Ekim Seramik fabrikas\u0131n\u0131n \u00e7at\u0131s\u0131na 9 MWp ve sahaya da 20 MWp g\u00fcc\u00fcnde g\u00fcne\u015f enerji sistemi kurmak i\u00e7in yakla\u015f\u0131k 19 milyon dolarl\u0131k bir yat\u0131r\u0131m yapacak olan \u015firket, 2025 ve 2026 y\u0131llar\u0131nda da enerji yat\u0131r\u0131mlar\u0131n\u0131 geni\u015fletmeyi hedefliyor.<\/p>\n
\u00d6nceki g\u00fcn bir grup gazeteci arkada\u015f\u0131mla G\u00fcral Porselen Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Harika G\u00fcral ile bir araya geldik. \u0130hracattaki ba\u015far\u0131lar\u0131na de\u011finen G\u00fcral, \u2018\u20192022 y\u0131l\u0131nda; porselen, \u00e7ini, sofra ve mutfak e\u015fyas\u0131 kategorisinde d\u00fcnya genelinde 181 \u00fclke taraf\u0131ndan 12,8 milyar dolarl\u0131k bir ihracat ger\u00e7ekle\u015ftirildi. T\u00fcrkiye olarak bu pay\u0131n 226 milyon dolar\u0131n\u0131 \u00fcstlenerek 2021\u2019de 10\u2019uncu s\u0131radayken, 2022\u2019de yedinci s\u0131raya \u00e7\u0131kt\u0131k. Bir sene i\u00e7inde elde edilen bu ba\u015far\u0131n\u0131n en g\u00fc\u00e7l\u00fc mimarlar\u0131ndan biri olmaktan mutluluk duyuyoruz\u201d dedi.<\/p>\n
D\u00fcnyan\u0131n pek \u00e7ok noktas\u0131nda G\u00fcral Porselen imzal\u0131 \u00fcr\u00fcnlerin sofralarda ve dekorasyonda kullan\u0131ld\u0131\u011f\u0131n\u0131, d\u00fcnyaca \u00fcnl\u00fc markalara \u00fcretim yapt\u0131klar\u0131n\u0131 belirten G\u00fcral, s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cT\u00fcrkiye, Orta Do\u011fu ve Avrupa\u2019da tek \u00e7at\u0131 alt\u0131nda \u00fcretim yapan tek tesis bizimki. Hem ev dekorasyonu hem de Horeca sekt\u00f6r\u00fcne hitap ediyoruz. Y\u0131ll\u0131k 100 milyon par\u00e7a kapasitemiz var. \u015eu anda 80 milyon par\u00e7a civar\u0131nda kapasiteyi kullan\u0131yoruz. \u00dcretimimizin y\u00fczde 40-45\u2019ini ihra\u00e7 ediyoruz. D\u00fcnya pazarlar\u0131nda daralma ve harcamalarda azalma ya\u015fan\u0131yor. T\u00fcrkiye\u2019nin en b\u00fcy\u00fck ihracat pazarlar\u0131 olan AB \u00fclkeleri ve ABD\u2019ndeki daralman\u0131n etkisini fazlas\u0131yla hissettik. Bizler de Afrika ba\u015fta olmak \u00fczere yeni pazar aray\u0131\u015flar\u0131na girdik. \u0130hracattaki ba\u015far\u0131m\u0131z elbette tesad\u00fcf de\u011fil. Yeni pa zarlar\u0131 portf\u00f6y\u00fcm\u00fcze katarak, Ar-Ge<\/a> \u00e7al\u0131\u015fmalar\u0131na \u00f6nem vererek, yenilik\u00e7i i\u015f yap\u0131\u015f \u015fekillerini ve teknolojiyi oda\u011f\u0131m\u0131zda tutarak \u00fcrettik, \u00fcretmeye devam edece\u011fiz.<\/p>\n G\u00fcrallar Grup olarak 2024\u2019te iki b\u00fcy\u00fck yat\u0131r\u0131m hedefleri oldu\u011funu belirten Harika G\u00fcral, s\u00f6zlerine \u015f\u00f6yle devam etti, \u201c2024\u2019te g\u00fcne\u015f enerjisi sistemlerine 19 milyon dolarl\u0131k yat\u0131r\u0131m yapaca\u011f\u0131z. B\u00f6ylece t\u00fcketti\u011fimiz enerjinin y\u00fczde 65\u2019ini kendimiz kar\u015f\u0131layaca\u011f\u0131z. Bir di\u011fer yat\u0131r\u0131m plan\u0131m\u0131z da G\u00fcrallar Grubu olarak \u015firketlerimizde yapay zeka uygulamalar\u0131na a\u011f\u0131rl\u0131k vermek. Bu y\u0131l ve gelecek y\u0131llarda, \u00fcretim ve \u00fcretim sonras\u0131 faaliyetlerimizde yapay zekaya 400-450 bin dolar<\/a> tutar\u0131nda yat\u0131r\u0131m yapmay\u0131 hedefliyoruz. Sanayi alan\u0131nda, bak\u0131m destek ve kalite kontrol \u00fcnitelerinde kulland\u0131\u011f\u0131m\u0131z yaz\u0131l\u0131mlar\u0131n yan\u0131 s\u0131ra sipari\u015f-sevk-\u00fcretim dengesini optimize etme ama\u00e7l\u0131 yaz\u0131l\u0131mlar kullan\u0131yoruz. Otellerimizde ise varl\u0131k sens\u00f6rleri kullanarak oda i\u00e7inde misafirin olmad\u0131\u011f\u0131 durumlarda enerji verimlili\u011fi sa\u011flamay\u0131 hedefliyoruz. Ayn\u0131 zamanda \u00e7ok dilli sesli asistanlar ile misafirlerimize 24 saat hizmet veriyoruz. T\u00fcrkiye\u2019nin ilerleyen d\u00f6nemde daha rekabet\u00e7i fiyatlar verebilmesi i\u00e7in yapay zekaya yat\u0131r\u0131m yapmas\u0131 gerekti\u011fine inan\u0131yorum.\u201d<\/p>\n Harika G\u00fcral, pazar ve t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131yla ilgili de\u011fi\u015fimleri \u015f\u00f6yle aktard\u0131: \u201c\u0130\u00e7 piyasa son dakikac\u0131, d\u0131\u015f piyasa uzun vadeli ve d\u00fczg\u00fcn \u00e7al\u0131\u015f\u0131yor. Hem Horeca hem ev taraf\u0131nda online h\u0131zl\u0131 b\u00fcy\u00fcyor. Kendi pazaryerlerini a\u00e7an markalar \u00e7o\u011fald\u0131. Online bayiler \u00e7ok b\u00fcy\u00fcd\u00fc. Bizim de b\u00f6yle b\u00fcy\u00fcyen iki online bayimiz var. Online\u2019\u0131n ciroda pay\u0131 y\u00fczde 10\u2019lar civar\u0131nda. \u0130ki y\u0131l i\u00e7inde y\u00fczde 15\u2019lere \u00e7\u0131kacak.<\/p>\n T\u00fcketici al\u0131\u015fkanl\u0131klar\u0131 da de\u011fi\u015fti. Eskiden b\u00fcy\u00fck setler satard\u0131, art\u0131k daha k\u00fc\u00e7\u00fck setlere talep var. Yemek tak\u0131mlar\u0131 85 par\u00e7alardan 52-53 par\u00e7alara d\u00fc\u015ft\u00fc. \u00c7orbal\u0131k, kahve fincanlar\u0131 setlerden \u00e7\u0131kt\u0131. 24 par\u00e7al\u0131k setler de 12 par\u00e7al\u0131k tak\u0131mlara kadar k\u00fc\u00e7\u00fcld\u00fc. \u00c7eyiz setleri de k\u00fc\u00e7\u00fclmeden pay\u0131n\u0131 ald\u0131. Bunda en b\u00fcy\u00fck etken al\u0131m g\u00fcc\u00fcn\u00fcn d\u00fc\u015fmesi ve sosyal medya\u2026\u201d<\/p>\n Harika G\u00fcral, ucuz Hint mallar\u0131 y\u00fcz\u00fcnden Avrupa\u2019da g\u00fcndeme gelen antidampingin T\u00fcrkiye\u2019yi ve T\u00fcrk markalar\u0131n\u0131 olumsuz etkiledi\u011fini vurgulad\u0131. Avrupa ve Amerika\u2019n\u0131n ucuz Hint mallar\u0131yla doldu\u011funu anlatan G\u00fcral, \u015f\u00f6yle devam etti: \u201c\u00d6rne\u011fin \u0130spanya\u2019ya Hindistan ve T\u00fcrkiye\u2019den \u00e7ok \u00fcr\u00fcn gidiyor. Hint mallar\u0131n\u0131 engellemek i\u00e7in yola \u00e7\u0131k\u0131l\u0131rken Hindistan y\u00fczde 7-8, T\u00fcrkiye y\u00fczde 20 antidamping yedi. T\u00fcrkiye\u2019ye firma baz\u0131nda uygulan\u0131yor. Biz de Avrupa\u2019ya ihracatta y\u00fczde 20 vergiye maruz kald\u0131k. T\u00fcrkiye \u015fu anda Avrupa\u2019ya ihracatta zorlan\u0131yor. Yine \u0130spanya \u00fcreticilere enerji<\/a> deste\u011fi veriyor, bizde enerji fiyatlar\u0131 art\u0131yor. Maliyet art\u0131\u015flar\u0131n\u0131 m\u00fc\u015fterilere yans\u0131tam\u0131yoruz. Yurt d\u0131\u015f\u0131 m\u00fc\u015fterisi bunu anlam\u0131yor. T\u00fcrkiye olarak t\u00fcm ihracat pazarlar\u0131nda rekabet\u00e7i pazarlardan uzakla\u015f\u0131yoruz.\u201d<\/p>\n<\/p><\/div>\nT\u00fcketti\u011fi enerjinin y\u00fczde 65’ini kendi kar\u015f\u0131layacak<\/h2>\n
* Al\u0131m g\u00fcc\u00fc d\u00fc\u015ft\u00fc, yemek tak\u0131mlar\u0131 k\u00fc\u00e7\u00fcld\u00fc<\/span><\/h2>\n
* Antidamping y\u00fcz\u00fcnden T\u00fcrkiye Avrupa\u2019ya ihracatta zorlan\u0131yor<\/span><\/h2>\n