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Nurdo\u011fan ARSLAN ERG\u00dcN<\/strong><\/p>\n \u0130rili-ufakl\u0131 2 bin firman\u0131n faaliyet g\u00f6sterdi\u011fi \u00e7orap sekt\u00f6r\u00fcnde, vardiyalar ikiye inerken, kapasite kullan\u0131m oranlar\u0131 y\u00fczde 90\u2019dan 60\u2019lara kadar d\u00fc\u015ft\u00fc.<\/p>\n \u0130stihdamda da y\u00fczde 15\u2019lere varan kay\u0131plar ya\u015fanan sekt\u00f6rde ihracat miktar\u0131ndaki kay\u0131p y\u00fczde 43\u2019\u00fc a\u015ft\u0131. Y\u0131ll\u0131k 40 milyon \u00e7ift \u00e7orap \u00fcreten ve y\u00fczde 100 ihracata \u00e7al\u0131\u015fan Murat \u00c7orap\u2019\u0131n Y\u00f6netim Kurulu Ba\u015fkan\u0131 Dr. \u00dcmit \u00d6z\u00fcren, \u00e7orap ve haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn yan\u0131 s\u0131ra ekonomideki geli\u015fmeleri D\u00dcNYA\u2019ya de\u011ferlendirdi.<\/p>\n Ana sanayi haz\u0131r giyimle birlikte \u00e7orap sanayiinin de maliyetler kar\u015f\u0131s\u0131nda s\u0131k\u0131nt\u0131l\u0131 zamanlardan ge\u00e7ti\u011fini s\u00f6yleyen \u00d6z\u00fcren, gerek i\u00e7 gerekse d\u0131\u015f pazardaki kay\u0131plara dikkat \u00e7ekti. Uzakdo\u011fulu \u00fcreticiler kar\u015f\u0131s\u0131nda fiyat farklar\u0131n\u0131n y\u00fczde 40\u2019lara \u00e7\u0131kt\u0131\u011f\u0131n\u0131 kaydeden \u00d6z\u00fcren, b\u00fcy\u00fck perakendecilerin Uzakdo\u011fu al\u0131mlar\u0131na y\u00f6neldi\u011fini s\u00f6yledi.<\/p>\n \u00d6z\u00fcren\u2019in dikkat \u00e7ekti\u011fi bir nokta da yerli perakende markalar\u0131n\u0131n da Uzakdo\u011fu\u2019dan al\u0131mlara ba\u015flamas\u0131 oldu. \u00d6z\u00fcren, \u201cYurtd\u0131\u015f\u0131nda pazarlama a\u011f\u0131 g\u00fc\u00e7lenen perakende markalar\u0131m\u0131z yurtd\u0131\u015f\u0131 ma\u011faza deste\u011fi al\u0131p ma\u011faza a\u00e7\u0131yorlar. Ama sonra bu ma\u011fazalar i\u00e7in \u00c7in’den mal al\u0131p sat\u0131yorlar\u201d dedi.<\/p>\n Ayn\u0131 markalar\u0131n yurti\u00e7indeki perakende ma\u011fazalar\u0131 i\u00e7in de Uzakdo\u011fu\u2019dan \u00e7orap ithal etmeye ba\u015flad\u0131\u011f\u0131na i\u015faret eden \u00d6z\u00fcren, \u201cMaliyet a\u00e7\u0131s\u0131ndan belki hakl\u0131lar ama bu durum, i\u00e7eride \u00fcreticiye, dolay\u0131s\u0131yla istihdama zarar verir\u201d vurgusu yapt\u0131. Sekt\u00f6r\u00fcn d\u00fc\u015f\u00fck kur, y\u00fcksek i\u015f\u00e7ilik ve enerji gibi maliyetler nedeniyle rakiplere kar\u015f\u0131 fiyat tutturamad\u0131\u011f\u0131n\u0131 s\u00f6yleyen \u00d6z\u00fcren, \u201cEn yak\u0131n rakibimizde i\u015f\u00e7ilik maliyetleri 300 dolar seviyesinde iken bizde 800 dolara \u00e7\u0131kt\u0131. M\u00fc\u015fteri al\u0131\u015fkanl\u0131klar\u0131n\u0131 kaybettik.<\/p>\n T\u00fcrkiye hi\u00e7bir zaman ucuz bir \u00fclke olmad\u0131 ama aradaki fark y\u00fczde onlar 10-15\u2019lerden y\u00fczde 30-40\u2019lara \u00e7\u0131kt\u0131. T\u00fcrkiye’nin co\u011frafi yak\u0131nl\u0131k, h\u0131zl\u0131 teslimat, k\u00fc\u00e7\u00fck miktarlarda h\u0131zl\u0131 koleksiyon yapabilme avantaj\u0131 var. Ama fiyat fark\u0131 yar\u0131 yar\u0131ya olunca o avantaj da kurtarm\u0131yor\u201d dedi. \u00d6z\u00fcren, 32 y\u0131ll\u0131k m\u00fc\u015fterilerinde bile fiyat kayg\u0131s\u0131 hissettiklerini aktard\u0131.<\/p>\n 2024\u2019\u00fcn ilk 6 ay\u0131 da kay\u0131p olacak<\/strong><\/p>\n \u00a0Firma olarak ge\u00e7en y\u0131la g\u00f6re ciroda y\u00fczde 5\u2019lik bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131klar\u0131n\u0131 a\u00e7\u0131klayan \u00d6z\u00fcren, sekt\u00f6r\u00fcn ciro kay\u0131plar\u0131n\u0131 ise \u2018\u00e7ok daha y\u00fcksek\u2019 olarak yorumlad\u0131. \u00d6zellikle karl\u0131l\u0131\u011f\u0131n \u00e7ok d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc kaydeden \u00d6z\u00fcren\u2019e g\u00f6re, 2024\u2019\u00fcn ilk 6 ay\u0131nda da ciro d\u00fc\u015f\u00fc\u015fleri s\u00fcrecek.<\/p>\n \u00d6z\u00fcren, \u201c\u0130lk 6 ayl\u0131k \u00f6ng\u00f6r\u00fcm\u00fcz 2023\u2019e g\u00f6re y\u00fczde 5-10\u2019luk kadar bir d\u00fc\u015f\u00fc\u015f olaca\u011f\u0131 y\u00f6n\u00fcnde. \u00c7\u00fcnk\u00fc 2024 ile ilgili belirsizlik hala s\u00fcr\u00fcyor. Bir m\u00fc\u015fterimiz bizden 2024 Haziran i\u00e7in fiyat istedi. Fiyatland\u0131ramad\u0131k, \u00e7\u00fcnk\u00fc haziran ay\u0131na kadar maliyetlerin ne olaca\u011f\u0131n\u0131 \u00f6ng\u00f6remiyoruz.<\/p>\n B\u00f6yle bir hesap yapma \u015fans\u0131m\u0131z yok\u201d dedi. Haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye i\u00e7in stratejik bir sekt\u00f6r oldu\u011funu s\u00f6yleyen \u00d6z\u00fcren, \u201cSadece istihdamdan ald\u0131\u011f\u0131 pay de\u011fil, y\u00fczde 50 kad\u0131n \u00e7al\u0131\u015ft\u0131ran bir sekt\u00f6r\u00fcz. Eski\u015fehir fabrikam\u0131zda \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 90\u2019\u0131 kad\u0131n. Yani toplumsal yap\u0131ya da \u00e7ok b\u00fcy\u00fck katk\u0131s\u0131 olan bir sekt\u00f6r\u00fcz.<\/p>\n Bu anlamda bir \u015fekilde bizim bu oyunun i\u00e7inde kalabilmemiz i\u00e7in genel ihracat desteklerinin haricinde stratejik desteklere de ihtiyac\u0131m\u0131z var\u201d diye konu\u015ftu. \u00d6z\u00fcren\u2019e g\u00f6re bu desteklerden biri de sekt\u00f6rel asgari \u00fccret. Haz\u0131r giyim ve \u00e7orap sekt\u00f6r\u00fcn\u00fcn bilgi birikimiyle g\u00fc\u00e7l\u00fc bir sekt\u00f6r oldu\u011funu kaydeden \u00d6z\u00fcren, \u201cZaman i\u00e7inde k\u00fc\u00e7\u00fclmeler olabilir ama her kriz f\u0131rsat da getirir.<\/p>\n \u00dcretimi Do\u011fu\u2019ya kayd\u0131racak f\u0131rsatlar\u0131 g\u00f6zetmeliyiz\u201d dedi. Mevcut tesislerin Do\u011fu illerine ta\u015f\u0131nmas\u0131 i\u00e7in te\u015fvik gerekti\u011fini s\u00f6yleyen \u00d6z\u00fcren, \u201c\u0130lave yat\u0131r\u0131mlara gerek yok. Buradaki fabrikay\u0131 ta\u015f\u0131yacak mekanizma olu\u015fturulmal\u0131\u201d diye konu\u015ftu. Sanayinin \u0130stanbul\u2019dan ta\u015f\u0131nmas\u0131 gerekti\u011fini yineleyen \u00d6z\u00fcren, \u201c\u0130stanbul\u2019da deprem riski var. Kimsenin i\u015fletmesini ta\u015f\u0131yacak paras\u0131 yok.<\/p>\n Bu kadar sanayi g\u00fcc\u00fcn\u00fcn \u0130stanbul\u2019da toplanmas\u0131 \u00e7ok riskli\u201d dedi. Haz\u0131r giyim sekt\u00f6r\u00fc i\u00e7in \u0130stanbul\u2019daki \u00fcretimi ta\u015f\u0131yacak belli k\u00fcmele\u015fme projelerinin \u00f6nemine i\u015faret eden \u00d6z\u00fcren, \u201cYe\u015fil OSB giri\u015fimi ba\u015flayal\u0131 3-4 y\u0131l oldu. Bizimle beraber ba\u015flayan Banglade\u015f’te \u015fu anda ye\u015fil OSB\u2019ler \u00e7al\u0131\u015f\u0131yor. Bizde fark\u0131ndal\u0131k var ama eylem yok\u201d diye konu\u015ftu.<\/p>\n \u201cHammaddede s\u0131k\u0131nt\u0131 var”<\/strong><\/p>\n \u00a0Hammaddeyi i\u00e7 pazardan kar\u015f\u0131lad\u0131klar\u0131n\u0131 vurgulayan \u00d6z\u00fcren, \u201cTekstil ve iplik \u00fcreticilerimizin \u00e7ok g\u00fc\u00e7l\u00fc lobileri var. Ayn\u0131 ba\u015far\u0131y\u0131 \u00fcretimde verimlilik ve fiyatland\u0131rma a\u00e7\u0131s\u0131ndan da bekliyoruz. 20\/1 pamuk ipli\u011finin T\u00fcrkiye\u2019de \u00fcretilmesinin bir anlam\u0131 yok. Bunun fiyat\u0131 her yerde ayn\u0131. Daha ince, daha yumu\u015fak, daha parlak iplik yat\u0131r\u0131mlar\u0131 yerine sadece ciro yapmak, buradaki karl\u0131l\u0131\u011f\u0131 da g\u00fcmr\u00fck vergileriyle sa\u011flamak bize kazand\u0131rmaz” dedi.<\/p>\n \u201c\u0130nce kad\u0131n \u00e7orab\u0131 \u00fcretimi bitiyor\u201d<\/strong><\/p>\n T\u00fcrkiye\u2019nin \u00e7orap \u00fcretiminde d\u00fcnya ikincisi oldu\u011funu kaydeden \u00dcmit \u00d6z\u00fcren, \u201cAma di\u011fer taraftan ince kad\u0131n \u00e7orab\u0131nda sadece 3 tane \u00fcretici var ve neredeyse \u00fcretimin tamam\u0131 i\u00e7 pazara y\u00f6nelik. Buradaki en b\u00fcy\u00fck s\u0131k\u0131nt\u0131 hammadde problemi ve korumac\u0131l\u0131k \u00f6nlemleri.<\/p>\n \u0130nce kad\u0131n \u00e7oraplar\u0131nda standart kullan\u0131lan naylon iplikte T\u00fcrkiye\u2019de 2 firma \u00fcretim yap\u0131yor. Onlar\u0131n da teknolojileri \u00e7ok eski. 10 y\u0131ld\u0131r da naylon iplikte koruma \u00f6nlemleri var. G\u00fcn\u00fcn sonunda da s\u0131rf bu y\u00fczden T\u00fcrkiye\u2019de kad\u0131n ince \u00e7orap \u00fcreticisi kalmad\u0131\u201d dedi.<\/p>\n \u201cBirden \u00e7ok pazarla riski da\u011f\u0131t\u0131yoruz”<\/strong><\/p>\n \u00dcretimini y\u00fczde 40 G\u00fcne\u015fli, y\u00fczde 60 Eski\u015fehir olmak \u00fczere iki fabrikada ger\u00e7ekle\u015ftiren Murat \u00c7orap, 40 milyon \u00e7ift \u00e7orab\u0131n tamam\u0131n\u0131 ihracata veriyor. Ana pazar olarak Avrupa\u2019ya \u00e7al\u0131\u015fan firma, k\u00fc\u00e7\u00fck bir miktar da ABD\u2019ye \u00fcr\u00fcn sat\u0131yor.<\/p>\n Avrupa’da ana 3 pazar\u0131 \u0130skandinavya, Almanya ve \u0130ngiltere olarak a\u00e7\u0131klayan \u00dcmit \u00d6z\u00fcren, \u201cTek pazara ya da bir m\u00fc\u015fteriye ba\u011fl\u0131 olmak yerine biraz b\u00f6l\u00fcmlendirmeyi tercih ettik. Y\u00fczde 25, Almanya, y\u00fczde 25, \u0130ngiltere, y\u00fczde 25 \u0130skandinavya. Geri kalan y\u00fczde 25 de di\u011fer Avrupa \u00fclkeleri. Bu bizim bilin\u00e7li tercihimiz\u201d dedi.<\/p>\n \u00d6zellikle kriz d\u00f6nemlerinde bunun faydas\u0131n\u0131 g\u00f6rd\u00fcklerini s\u00f6yleyen \u00d6z\u00fcren, \u201cSadece \u00fclke de\u011fil, kur riskini de da\u011f\u0131tmak istedik. Bir k\u0131sm\u0131 poundla, bir k\u0131sm\u0131 euroyla, bir k\u0131sm\u0131n\u0131 da dolarla sat\u0131yoruz. M\u00fc\u015fteri gruplar\u0131n\u0131 da da\u011f\u0131t\u0131yoruz; toptanc\u0131, perakendeci, s\u00fcper market, e-ticaret, departman store \u015feklinde alt da\u011f\u0131l\u0131m da yapt\u0131k\u201d bilgisini verdi.<\/p>\n Kravat\u0131n yerini \u00e7orap ald\u0131<\/strong><\/p>\n \u00d6zellikle erkek \u00e7orab\u0131 segmentinde daha canl\u0131 renklerin tercih edilmeye ba\u015fland\u0131\u011f\u0131n\u0131 s\u00f6yleyen Dr. \u00dcmit \u00d6z\u00fcren, \u201cErkek tak\u0131m elbiseleri genellikle gri, lacivert ya da siyah gibi koyu renkte oluyor. Ge\u00e7mi\u015fte erkek giyiminde kravatla renk kat\u0131l\u0131rd\u0131. Ama art\u0131k kravat\u0131n yerini \u00e7orap ald\u0131. Erkeklerin de bir renk ihtiyac\u0131 var. O rengi eskiden kravat sa\u011flard\u0131, bug\u00fcn \u00e7orap sa\u011fl\u0131yor\u201d dedi.<\/p>\n \u00d6z\u00fcren, \u00f6zellikle Avrupal\u0131 m\u00fc\u015fterilerin rengarenk \u00e7oraplar\u0131 tercih etti\u011fini s\u00f6yledi. “Sekt\u00f6r\u00fc terk edemeyiz” T\u00fcrkiye\u2019nin tekstil ve haz\u0131r giyimde belli bir bilgi birikimine sahip oldu\u011funu s\u00f6yleyen \u00d6z\u00fcren, T\u00fcrkiye\u2019nin k\u0131sa ve orta vadede bu sekt\u00f6r\u00fc terk edemeyece\u011fini belirtti. \u201cCumhuriyet’in ikinci 100 y\u0131l\u0131nda da bu sekt\u00f6rler olacak\u201d diyen \u00d6z\u00fcren, o nedenle sekt\u00f6re sahip \u00e7\u0131k\u0131lmas\u0131 gerekti\u011fini vurgulad\u0131.<\/p>\n<\/p><\/div>\n