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Ticaret Bakanl\u0131\u011f\u0131n\u0131n, bu y\u0131l\u0131n ocak-haziran d\u00f6nemine ili\u015fkin “Elektronik Ticaret Bilgi Sistemi (ETB\u0130S)” verileri belli oldu.<\/p>\n
Verilerden derlenen bilgilere g\u00f6re, ge\u00e7en y\u0131l\u0131n ilk 6 ay\u0131nda e-ticaretin genel ticarete oran\u0131 y\u00fczde 18,5 iken s\u00f6z konusu oran bu y\u0131l\u0131n ayn\u0131 d\u00f6neminde y\u00fczde 3,2 artarak y\u00fczde 19,1 oldu.<\/p>\n
Bu y\u0131l\u0131n ocak-haziran d\u00f6neminde T\u00fcrkiye’de e-ticaret\u00a0hacmi\u00a0ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 109,7 art\u0131\u015fla 652,7 milyar lira olarak hesapland\u0131.<\/p>\n
Sipari\u015f adetleri, ocak-haziran d\u00f6neminde, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 20 art\u0131\u015fla 2 milyar 556 milyona y\u00fckseldi. Perakende e-ticaret\u00a0hacmi\u00a0de ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 119 art\u0131\u015fla 390 milyar liraya \u00e7\u0131kt\u0131.<\/p>\n
\u00d6deme y\u00f6ntemleri baz\u0131nda toplam e-ticaret\u00a0hacminin y\u00fczde 62,7’sini 409,3 milyar lirayla kartl\u0131 i\u015flemler, y\u00fczde 32’sini 209,3 milyar lirayla havale\/EFT ve di\u011fer \u00f6demeler, y\u00fczde 5,2’sini 34,1 milyar lirayla kap\u0131da \u00f6deme olu\u015fturdu.<\/p>\n
e-Ticarette yurt i\u00e7i harcamalar\u0131n pay\u0131 y\u00fczde 92,5’e \u00e7\u0131karak 603,7 milyar liraya ula\u015ft\u0131. Di\u011fer \u00fclkelerin T\u00fcrkiye’deki e-ticaret sitelerinden yapt\u0131\u011f\u0131 harcamalar y\u00fczde 4,5 ile 29,4 milyar lira, T\u00fcrk vatanda\u015flar\u0131n\u0131n yurt d\u0131\u015f\u0131ndan yapt\u0131\u011f\u0131 al\u0131mlar y\u00fczde 3 ile 19,6 milyar lira oldu.<\/p>\n
Sekt\u00f6r baz\u0131nda e-ticaret\u00a0hacmi\u00a0de\u011ferlendirildi\u011finde, beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri 80,6 milyar lirayla ilk s\u0131rada yer ald\u0131. Bu sekt\u00f6r\u00fc, 48,9 milyar lirayla giyim, ayakkab\u0131 ve aksesuar, 38,7 milyar lirayla elektronik, 29,3 milyar lirayla hava yollar\u0131 takip etti. Ard\u0131ndan da g\u0131da ve s\u00fcpermarket, seyahat-ta\u015f\u0131mac\u0131l\u0131k ve depolama, yemek ve konaklama sekt\u00f6rleri geldi.<\/p>\n
e-Ticaret\u00a0hacmi\u00a0giyim, ayakkab\u0131 ve aksesuarda y\u00fczde 145,1, elektronikte y\u00fczde 136, beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletlerinde y\u00fczde 129,6, konaklamada y\u00fczde 100,9, g\u0131dada y\u00fczde 69,4, yemekte y\u00fczde 82,1, seyahat, ta\u015f\u0131mac\u0131l\u0131k ve depolamada y\u00fczde 66,4 art\u0131\u015f g\u00f6sterdi.<\/p>\n
Elektronik ticaret yoluyla ger\u00e7ekle\u015fen al\u0131\u015fveri\u015flerin y\u00fczde 36,6’s\u0131n\u0131 \u0130stanbul, y\u00fczde 8,7’sini Ankara, y\u00fczde 5,9’unu \u0130zmir’de ya\u015fayan vatanda\u015flar yapt\u0131.<\/p>\n
e-Ticarette ortalama sepet tutar\u0131, bu y\u0131l\u0131n ilk 6 ayl\u0131k d\u00f6nemi i\u00e7in 255 lira oldu.<\/p>\n
Sekt\u00f6rel olarak ortalama sepet tutar\u0131 konaklama sekt\u00f6r\u00fcnde 14 bin 262 lira, ev, bah\u00e7e, mobilya ve dekorasyonda 6 bin 287 lira, hava yollar\u0131nda 3 bin 391 lira, beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletlerinde 830 lira, giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fcnde 712 lira olarak ger\u00e7ekle\u015fti.<\/p>\n
e-Ticaret harcamalar\u0131n\u0131n y\u00fczde 81’i pe\u015fin yap\u0131l\u0131rken y\u00fczde 19’u taksitli \u00f6demeyle ger\u00e7ekle\u015ftirildi. Sekt\u00f6rel olarak bak\u0131ld\u0131\u011f\u0131nda ise ev ve dekorasyonda y\u00fczde 77,6, beyaz e\u015fyada y\u00fczde 47,9, giyimde y\u00fczde 35,4, elektronikte y\u00fczde 30,7, hava yollar\u0131nda y\u00fczde 22,6, konaklamada y\u00fczde 17,4, seyahatte y\u00fczde 12,9, kitap ve dergide ise y\u00fczde 4,6 taksitli i\u015flem tercih edildi.<\/p>\n
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