Ortak Ak\u0131l \u0130\u015f Platformu taraf\u0131ndan d\u00fczenlenen ve D\u00fcnya Gazetesi\u2019nin Medya Ana Sponsoru olarak destek verdi\u011fi \u2018T\u00fcrkiye Ekonomi Zirvesi\u2019 \u0130stanbul\u2019da ger\u00e7ekle\u015fti.<\/p>\n
Etkinli\u011fe, T\u00fcrkiye \u0130hracat\u00e7\u0131lar Meclisi (T\u0130M), \u0130stanbul Sanayi Odas\u0131 (\u0130SO) ve \u0130stanbul Ticaret Odas\u0131 (\u0130TO) temsilcileri, \u00e7ok say\u0131da sekt\u00f6r \u00fcyesi, T\u00fcrkiye’nin 500 B\u00fcy\u00fck Sanayi Kurulu\u015fu (\u0130SO 500) listesinde yer alan firmalar\u0131n yetkilileri kat\u0131ld\u0131. Geni\u015f kat\u0131l\u0131m sa\u011fland\u0131\u011f\u0131 zirvede, \u201cK\u00fcresel ekonomik geli\u015fmeler ve T\u00fcrkiye’ye yans\u0131malar\u0131\u201d, \u201cOrta Vadeli Program\u201d, \u201c\u015eirketlerin gelecekte stratejileri\u201d gibi konular ele al\u0131nd\u0131.<\/p>\n
Zirvede, T\u00fcrkiye ekonomisinin bel kemi\u011fi niteli\u011findeki aile \u015firketlerinin gelecekte de var olabilmesi i\u00e7in hangi ad\u0131mlar\u0131 atmas\u0131 gerekti\u011fine vurgu yaparken, gen\u00e7 i\u015f insanlar\u0131n\u0131n d\u00fcnya ekonomisinin geni\u015flemesinde \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 da dikkat \u00e7ekildi.<\/p>\n
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“Ekonominin y\u00fczde 95\u2019i aile \u015firketi”<\/strong><\/p>\n \u00a0Zirvenin a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan Ortak Ak\u0131l Dan\u0131\u015fmanl\u0131k\u2019\u0131n Kurucusu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Dr. Y\u0131lmaz S\u00f6nmez, T\u00fcrkiye ekonomisinin y\u00fczde 95\u2019inden fazlas\u0131n\u0131n aile \u015firketleri oldu\u011funu s\u00f6yledi.<\/p>\n Stratejik yol haritalar\u0131yla \u015firketlerin kurumsalla\u015fmalar\u0131na destek olduklar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen S\u00f6nmez, \u201c\u00c7al\u0131\u015fmalar\u0131m\u0131zda \u015firketleri aile i\u00e7i ileti\u015fime ve kayna\u015fmaya te\u015fvik ediyoruz. Aile anayasalar\u0131n\u0131 haz\u0131rl\u0131yor, veliahtlar yeti\u015ftiriyoruz.<\/p>\n Kurumsal d\u00f6n\u00fc\u015f\u00fcm, dijital ve ye\u015fil d\u00f6n\u00fc\u015f\u00fcme y\u00f6nlendirerek globalle\u015fme ser\u00fcvenlerine liderlik yap\u0131yoruz\u201d dedi. Kimi \u015firketin bu y\u00f6nlendirmeleri dikkate almad\u0131\u011f\u0131n\u0131 kiminin de eyleme ge\u00e7ti\u011fine i\u015faret eden S\u00f6nmez, \u015firketlerin i\u00e7 ve d\u0131\u015f uyar\u0131 mesajlar\u0131n\u0131 ak\u0131lc\u0131 ve ger\u00e7ek\u00e7i yakla\u015f\u0131mlarla dikkate almalar\u0131 gerekti\u011fini belirtti. S\u00f6nmez, g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda \u2018g\u00fc\u00e7l\u00fc \u015firket\u2019 alg\u0131s\u0131n\u0131n sadece bilan\u00e7o ve nakit ak\u0131\u015f\u0131nda sa\u011flam olan \u015firketler olmad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izerek, \u201cyenilik\u00e7i, rekabet\u00e7i, riskleri sezen ve d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc tamamlam\u0131\u015f mesafe kat etmi\u015f \u015firketlerin g\u00fc\u00e7l\u00fc \u015firket oldu\u011funu bildirdi.<\/p>\n Pandeminin i\u015f yapma bi\u00e7imleri, al\u0131\u015fkanl\u0131klar\u0131 ve t\u00fcketici davran\u0131\u015flar\u0131 \u00fczerinde derin izler b\u0131rakt\u0131\u011f\u0131na da de\u011finen S\u00f6nmez, f\u0131rt\u0131nan\u0131n hen\u00fcz dinmedi\u011fini dile getirdi. Ukrayna-Rusya ile \u0130srail-Filistin sava\u015f\u0131n\u0131n patlak verdi\u011fini belirten S\u00f6nmez, \u015funlar\u0131 dile getirdi: \u201cBu olaylar binlerce insan\u0131n ya\u015fam\u0131n\u0131 yitirmesine neden oldu. Tedarik zincirleri ba\u015fta olmak \u00fczere i\u015f yapma s\u00fcre\u00e7lerini karma\u015f\u0131k hale getirdi. Stratejik planlamalar\u0131 derinden etkiledi.<\/p>\n Bunlara ra\u011fmen bitmeyen f\u0131rsatlar da var. B\u00fct\u00fcn bu ko\u015fullara ra\u011fmen \u015firketler var olmaya devam edecek. Bu zorlu d\u00f6nemde, dijitalle\u015fme, ye\u015fil d\u00f6n\u00fc\u015f\u00fcm ve kurumsalla\u015fma gibi \u00fc\u00e7\u00fcz d\u00f6n\u00fc\u015f\u00fcm kavramlar\u0131na olan inanc\u0131m\u0131z\u0131 g\u00fc\u00e7lendirmek ve buna g\u00f6re aksiyon almak gerekiyor. Aile \u015firketlerine d\u00fc\u015fen kurumsalla\u015farak d\u00f6n\u00fc\u015f\u00fcm yolcu\u011funa ba\u015flamak.\u201d<\/p>\n “\u0130\u015f d\u00fcnyas\u0131n\u0131n temel ta\u015flar\u0131 gen\u00e7ler”<\/strong><\/p>\n T\u00fcrkiye Gen\u00e7 \u0130\u015f \u0130nsanlar\u0131 Derne\u011fi (T\u00dcG\u0130AD) Y\u00f6netim Kurulu Ba\u015fkan\u0131 G\u00fcrkan Y\u0131ld\u0131r\u0131m, T\u00fcrkiye Ekonomi Zirvesi\u2019nde yapt\u0131\u011f\u0131 konu\u015fmada, gen\u00e7 i\u015f insanlar\u0131n\u0131n d\u00fcnya ekonomisinin geni\u015flemesinde, b\u00fcy\u00fcmesinde ve dinamik kalmas\u0131nda kritik bir rol oynad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Yenilik\u00e7i fikirler, enerji ve \u00f6zellikle de yeni kurulan \u015firketlerin, gen\u00e7 neslin i\u015f d\u00fcnyas\u0131n\u0131n temel ta\u015flar\u0131 oldu\u011funa de\u011finen Y\u0131ld\u0131r\u0131m, \u201cGen\u00e7 giri\u015fimciler, d\u00f6n\u00fc\u015fen ekonomi ve d\u00f6n\u00fc\u015f\u00fcm ekonomisi i\u00e7in de \u00f6nemli bir g\u00fc\u00e7 olarak ortaya \u00e7\u0131kmaktad\u0131r\u201d dedi.<\/p>\n Birle\u015fmi\u015f Milletler verilerine g\u00f6re 2022 y\u0131l\u0131 itibariyle T\u00fcrkiye n\u00fcfusunun y\u00fczde 64,2\u2019si 15-59 ya\u015f aral\u0131\u011f\u0131nda iken 2050 y\u0131l\u0131nda bu oran\u0131n y\u00fczde 55,9\u2019a d\u00fc\u015fmesinin \u00f6ng\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc belirten Y\u0131ld\u0131r\u0131m, \u201cT\u00dc\u0130K taraf\u0131ndan ilan edilen do\u011furganl\u0131k h\u0131z\u0131 verileri de Birle\u015fmi\u015f Milletler tahminlerini desteklemektedir.<\/p>\n Toplam do\u011furganl\u0131k h\u0131z\u0131 2001 y\u0131l\u0131nda 2,38 iken 2022 y\u0131l\u0131nda 1,62\u2019ye d\u00fc\u015fm\u00fc\u015ft\u00fcr. Bu bak\u0131mdan gen\u00e7 n\u00fcfus avantaj\u0131m\u0131z\u0131 kaybetmeden uygulanacak istihdam politikalar\u0131 stratejik \u00f6nem arz etmektedir\u201d diye konu\u015ftu. Y\u0131ld\u0131r\u0131m, T\u00dcG\u0130AD \u00fcyelerinin 25 milyar dolar ihracat hacmi ve 450 binin \u00fczerinde istihdam sa\u011flayarak T\u00fcrkiye gayr\u0131 safi milli has\u0131las\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 9\u2019unu temsil etti\u011fini ifade etti.<\/p>\n Dijitalin etkisi art\u0131yor<\/strong><\/p>\n Dijital teknolojilerin i\u015f d\u00fcnyas\u0131na olan etkisinin g\u00fcn ge\u00e7tik\u00e7e artt\u0131\u011f\u0131n\u0131 ifade eden G\u00fcrkan Y\u0131ld\u0131r\u0131m, \u201cYapay zek\u00e2, veri analiti\u011fi ve e-ticaret gibi alanlarda gen\u00e7 giri\u015fimciler, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fcleridir. Bu teknolojiler, i\u015f modellerini yeniden \u015fekillendirmek ve rekabet avantaj\u0131 elde etmek i\u00e7in b\u00fcy\u00fck bir f\u0131rsat sunmaktad\u0131r.<\/p>\n Gen\u00e7 giri\u015fimciler olarak, dijitalle\u015fme trendlerini yak\u0131ndan takip etmeli ve bu alanda kendimizi s\u00fcrekli geli\u015ftirmeliyiz\u201d dedi. Y\u0131ld\u0131r\u0131m, faizlerin hangi seviyeye kadar y\u00fckselece\u011fi ve o seviyede ne kadar tutulaca\u011f\u0131n\u0131n netlik kazanmad\u0131\u011f\u0131na y\u00f6nelik belirsizliklerin k\u00fcresel ekonomiyi zorlad\u0131\u011f\u0131na i\u015faret etti.<\/p>\n \u201cTe\u015fvik sistemi g\u00fcncellenmeli\u201d<\/strong><\/p>\n \u00a0Enflasyonla m\u00fccadeleyi \u00e7ok \u00f6nemsediklerini vurgulayan Y\u0131ld\u0131r\u0131m, \u015fu uyar\u0131larda bulundu: \u201cFiyat istikrar\u0131n\u0131n yeniden tesis edilmesi son derece \u00f6nemli bir konu.<\/p>\n Ancak bu amac\u0131 ger\u00e7ekle\u015ftirirken uygulanan s\u0131k\u0131la\u015ft\u0131rma program\u0131n\u0131n h\u0131z\u0131, dozu ve i\u00e7eri\u011finin \u00e7ok iyi belirlenmeli. Yani enflasyonu d\u00fc\u015f\u00fcrmek i\u00e7in ekonomide kal\u0131c\u0131 hasar b\u0131rak\u0131lmamal\u0131. \u0130\u015fletmelerin batmas\u0131, sekt\u00f6rlerin rekabet\u00e7ili\u011fini kaybetmesi, d\u0131\u015f ticarette pazar kayb\u0131, sosyal sorunlar yaratacak seviyede i\u015fsizlik, orta vadede ekonominin yeniden ithalata ba\u011f\u0131ml\u0131 hale gelmesi gibi bir hasar b\u0131rak\u0131lmamal\u0131.\u201d<\/p>\n Vergi reformuna da de\u011finen Y\u0131ld\u0131r\u0131m, \u201cEkonomideki dolayl\u0131 vergilerin y\u00fcksek pay\u0131 mutlaka d\u00fc\u015f\u00fcr\u00fclmeli. Te\u015fvik sisteminin g\u00fcncellenmesi de elzem. \u00c7ok say\u0131da k\u00fc\u00e7\u00fck \u015firkete e\u015fanl\u0131 te\u015fvik vermek yerine sekt\u00f6rde ba\u015far\u0131ya ula\u015fm\u0131\u015f \u015firketleri daha h\u0131zl\u0131 b\u00fcy\u00fctmek gerekiyor. Bu ayn\u0131 zamanda uluslararas\u0131la\u015fman\u0131n da \u00f6n\u00fcn\u00fc a\u00e7acakt\u0131r\u201d diye konu\u015ftu.<\/p>\n Sigortal\u0131lar\u0131n y\u00fczde 31,4\u2019\u00fc Marmara\u2019da<\/strong><\/p>\n \u00a0Marmara Sanayi B\u00f6lgesi\u2019nin T\u00fcrkiye i\u00e7in stratejik \u00f6neme sahip oldu\u011funu dile getiren G\u00fcrkan Y\u0131ld\u0131r\u0131m, \u0130stanbul, Kocaeli ve Bursa illerini i\u00e7ine alan Marmara Sanayi B\u00f6lgesi\u2019nin, T\u00fcrkiye\u2019nin toplam n\u00fcfusunun y\u00fczde 24,59\u2019unu, \u00e7al\u0131\u015fma \u00e7a\u011f\u0131ndaki n\u00fcfusun y\u00fczde 25,7\u2019sini, gen\u00e7 n\u00fcfusun y\u00fczde 23,17\u2019sini ve toplam aktif sigortal\u0131 say\u0131s\u0131n\u0131n ise y\u00fczde 31,49\u2019unu olu\u015fturdu\u011funu s\u00f6yledi.<\/p>\n Y\u0131ld\u0131r\u0131m, s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cMarmara Sanayi B\u00f6lgesi\u2019ndeki zorunlu sigortal\u0131 say\u0131s\u0131 (4a) T\u00fcrkiye toplam\u0131n\u0131n y\u00fczde 36,36\u2019s\u0131, sanayi zorunlu sigortal\u0131 say\u0131s\u0131n\u0131n ise y\u00fczde 36,47\u2019sine denk gelmektedir. \u0130\u015f g\u00fcc\u00fc T\u00fcrkiye gayrisafi yurti\u00e7i has\u0131las\u0131n\u0131n (GSY\u0130H) y\u00fczde 37,88\u2019ini, sanayi GSYH\u2019n\u0131n y\u00fczde 37,58\u2019ini ve imalat sanayi GSYH\u2019n\u0131n y\u00fczde 40,28\u2019ini olu\u015fturmaktad\u0131r. Ayr\u0131ca T\u00fcrkiye\u2019nin toplam ihracat\u0131n\u0131n y\u00fczde 59,01\u2019i de bu b\u00f6lgeden yap\u0131lmaktad\u0131r.<\/p>\n T\u00fcm bunlar \u00fclke geneline g\u00f6rece olarak daha nitelikli i\u015fg\u00fcc\u00fc ve beyaz yakal\u0131 \u00e7al\u0131\u015fanlar marifetiyle yap\u0131lmaktad\u0131r. T\u00fcrkiye ekonomisi i\u00e7in bu denli \u00f6nemli olan b\u00f6lgedeki istihdam\u0131n ciddi bir deprem tehdidi alt\u0131nda oldu\u011fu g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda Marmara Sanayi B\u00f6lgesi\u2019nin desantralizasyonu \u00fclkemiz i\u00e7in stratejik \u00f6neme sahiptir. Bu manada Orta Anadolu do\u011fru bir lokasyon olarak d\u00fc\u015f\u00fcn\u00fclebilir.\u201d<\/p>\n \u201cAile \u015firketleri dikkat etmeli\u201d<\/strong><\/p>\n Prof. Dr. \u00d6zg\u00fcr Demirta\u015f ise Ortak Ak\u0131l Zirvesinde geli\u015fmi\u015f \u00fclke bilan\u00e7olar\u0131n\u0131n geni\u015flemesinin enflasyonist etkilerinden bahsetti. Enflasyon ile m\u00fccadele i\u00e7in artan faizlerin \u00fczerinden ge\u00e7en Demirta\u015f, aile \u015firketlerinin dikkat etmesi gereken konulara da de\u011findi.<\/p>\n “T\u00fcrkiye’nin hikayesini yenilemesi laz\u0131m”<\/strong><\/p>\n Eczac\u0131ba\u015f\u0131 Holding Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Faruk Eczac\u0131ba\u015f\u0131, internetle birlikte son 30 y\u0131ldaki de\u011fi\u015fimlere dikkat \u00e7ekti. Teknolojik geli\u015fmelere i\u015faret eden Eczac\u0131ba\u015f\u0131, \u201cBir kripto kavram\u0131 \u00e7\u0131kt\u0131. Sosyal medya hayat\u0131m\u0131za girdi. Yapay zeka geli\u015fmeleri takip ediliyor. Nft diye bir \u015fey ya\u015fand\u0131, bug\u00fcn de\u011feri s\u0131f\u0131ra indi.<\/p>\n B\u00f6yle bir ak\u0131m ve \u00e7alkant\u0131lar var\u201d dedi. Eczac\u0131ba\u015f\u0131, d\u00fcnyada n\u00fcfusun ya\u015fland\u0131\u011f\u0131n\u0131, T\u00fcrkiye\u2019nin de bu kervana kat\u0131ld\u0131\u011f\u0131na ifade etti. D\u00fcnyada liderlerin ya\u015f ortalamas\u0131n\u0131n d\u00fcnyan\u0131n ya\u015f ortalamas\u0131n\u0131n \u00e7ok \u00fczerinde oldu\u011funa i\u015faret eden Faruk Eczac\u0131ba\u015f\u0131, \u00f6te yandan bor\u00e7lanman\u0131n a\u011f\u0131rl\u0131\u011f\u0131n\u0131n hissedildi\u011fini ve yine internet ve teknolojik geli\u015fmelerle d\u00fcnyada bir k\u0131r\u0131l\u0131m ya\u015fand\u0131\u011f\u0131na ifade ederek, \u201c\u00d6rne\u011fin, taksi sisteminin Uber\u2019le bozulmas\u0131.<\/p>\n Hayat\u0131m\u0131za giren ve girecek bir\u00e7ok k\u0131r\u0131l\u0131m\u0131 ya\u015f\u0131yoruz ve bundan sonra artarak ya\u015famaya devam edece\u011fiz\u201d dedi. \u00dclke olarak farkl\u0131 bir perspektife ihtiya\u00e7 oldu\u011funu s\u00f6yleyen Eczac\u0131ba\u015f\u0131, \u201cHikayemizi yenilememiz laz\u0131m. Yarat\u0131c\u0131 bir d\u00fc\u015f\u00fcnceyi kurumsalla\u015ft\u0131r\u0131n. Yaln\u0131z kurumsal d\u00fczeyde de\u011fil, devlet d\u00fczeyinde de yarat\u0131c\u0131 d\u00fc\u015f\u00fcnme \u00f6zelli\u011fini destekleyecek, te\u015fvik edecek birtak\u0131m mekanizmalara ihtiyac\u0131m\u0131z var\u201d diye konu\u015ftu.<\/p>\n Konu\u015fmas\u0131nda beyin g\u00f6\u00e7\u00fc konusuna da de\u011finen Faruk Eczac\u0131ba\u015f\u0131, bu noktada i\u015fbirliklerinin \u00f6nemine dikkat \u00e7ekerek, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cBug\u00fcn en fazla \u015fikayet etti\u011fimiz konulardan biri beyin g\u00f6\u00e7\u00fc. Son zamanlarda b\u00fcy\u00fck bir beyin g\u00f6\u00e7\u00fc ya\u015fand\u0131. B\u00fcy\u00fck bir panik halindeyiz. Hatta geri gelmeleri i\u00e7in elimizden geleni de yapmaya \u00e7al\u0131\u015f\u0131yoruz.<\/p>\n Acaba \u015f\u00f6yle bir \u015fey yapsak. Bunu bir beyin g\u00f6\u00e7\u00fc de\u011fil de beyin g\u00fcc\u00fc olarak g\u00f6rsek. Yurt d\u0131\u015f\u0131na g\u00f6nderdi\u011fimiz akademisyenlerimiz, i\u015f adamlar\u0131m\u0131z, uzmanlar\u0131m\u0131zla, \u2018onlarla nas\u0131l i\u015f birli\u011fi sistemi geli\u015ftirebiliriz, onlar\u0131n T\u00fcrkiye’ye nas\u0131l katma de\u011fer yaratmalar\u0131n\u0131 sa\u011flayabiliriz. Nas\u0131l bir network olu\u015fturabiliriz. Bu arkada\u015flar\u0131m\u0131zla, proje baz\u0131nda i\u015f birlikleri geli\u015ftirebiliriz. Bizim yeni modellere ihtiyac\u0131m\u0131z var.\u201d<\/p>\n “S\u00fcrd\u00fcr\u00fclebilirli\u011fi hedefledik”<\/strong><\/p>\n Arzum Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat Kolba\u015f\u0131, aile olarak s\u00fcrd\u00fcr\u00fclebilirli\u011fi hedeflediklerini, hissedarlarla da mutab\u0131k olduklar\u0131n\u0131 ve marka olarak 50 y\u0131ld\u0131r bunu devam ettirdiklerini s\u00f6yledi. RCEP anla\u015fmas\u0131na da de\u011finen Kolba\u015f\u0131, \u00c7in, Japonya, Singapur gibi 15 \u00fclkenin bir araya geldi\u011fi anla\u015fman\u0131n taraf\u0131 olan \u00fclkelerin, d\u00fcnya ticaretinin \u00fc\u00e7te birini olu\u015fturdu\u011funu s\u00f6yledi. Asya b\u00f6lgesinin son 8 y\u0131ld\u0131r b\u00fcy\u00fcme g\u00f6sterdi\u011fine i\u015faret eden ve RCEP \u00fclkelerine ihracat\u0131n \u00f6nemine dikkat \u00e7eken Kolba\u015f\u0131, \u201cUzak dedi\u011fimiz Uzak Do\u011fu\u2019yu, \u00f6nce zihnimizde yakla\u015ft\u0131rmal\u0131y\u0131z\u201d dedi.<\/p>\n T\u00fcrkiye ihracat\u0131n\u0131n 255 milyar dolar oldu\u011funu, bunun ne kadar\u0131n T\u00fcrk markas\u0131yla ger\u00e7ekle\u015fti\u011fi konusunda Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n \u00e7al\u0131\u015fma ba\u015flatt\u0131\u011f\u0131na i\u015faret eden Kolba\u015f\u0131, \u201cBunu bilmemiz laz\u0131m ki do\u011fru strateji yapal\u0131m. Fason ihracat da arts\u0131n ancak, T\u00fcrk markal\u0131 ihracatla katma de\u011feri daha yukar\u0131 ta\u015f\u0131yabiliriz\u201d dedi. Ortak de\u011ferlere sahip \u00e7\u0131kman\u0131n \u00f6nemine vurgu yapan Kolba\u015f\u0131, \u201cRe\u00e7eteyi almak kadar uygulamak da \u00f6nemli\u201d ifadelerini kulland\u0131.<\/p>\n<\/p><\/div>\n![\"\"](\"https:\/\/i.dunya.com\/storage\/files\/images\/2023\/10\/10\/1-ofbf.jpg\")
S\u00f6nmez, T\u00fcrkiye ekonomisinin bel kemi\u011fi niteli\u011findeki aile \u015firketlerinin gelecekte de var olabilmesi i\u00e7in hangi ad\u0131mlar\u0131 atmas\u0131 gerekti\u011fine vurgu yapt\u0131.<\/p>\n