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Amazon’un 100 milyon dolardan fazla yat\u0131r\u0131mla hayata ge\u00e7irdi\u011fi T\u00fcrkiye’deki ilk lojistik merkezinin a\u00e7\u0131l\u0131\u015f t\u00f6reni yap\u0131ld\u0131.<\/p>\n
T\u00f6rene, TBMM, Sanayi, Ticaret, Enerji, Tabii Kaynaklar, Bilgi ve Teknoloji Komisyonu Ba\u015fkan\u0131 ve AK Parti Bursa Milletvekili Mustafa Varank, Sanayi ve Teknoloji Bakan Yard\u0131mc\u0131s\u0131 Zekeriya \u00c7o\u015ftu, Cumhurba\u015fkanl\u0131\u011f\u0131 Yat\u0131r\u0131m Ofisi Ba\u015fkan\u0131 Burak Da\u011fl\u0131o\u011flu, Amazon Avrupa ve Kuzey Amerika Operasyonlar\u0131ndan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Stefano Perego, Amazon T\u00fcrkiye Operasyonlar Genel M\u00fcd\u00fcr\u00fc Hakan Karado\u011fan ve Amazon T\u00fcrkiye \u00dclke M\u00fcd\u00fcr\u00fc Richard Marriott kat\u0131ld\u0131.<\/p>\n
Varank, burada yapt\u0131\u011f\u0131 konu\u015fmada, 6 \u015eubat deprem felaketi s\u00fcrecinde \u00e7al\u0131\u015fanlar\u0131yla, depolar\u0131yla, u\u00e7aklar\u0131yla, sa\u011flad\u0131\u011f\u0131 maddi yard\u0131mlarla T\u00fcrkiye’nin seferberli\u011fine destek olan Amazon’a te\u015fekk\u00fcr etti.<\/p>\n
Kovid-19 salg\u0131n\u0131 d\u00f6neminde Amazon ile \u00e7ok yak\u0131n \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirten Varank, “Cumhurba\u015fkan\u0131’m\u0131z\u0131n 65 ya\u015f \u00fczerindeki vatanda\u015flar\u0131m\u0131za g\u00f6nderdi\u011fi maskeleri, kolonyalar\u0131 Amazon’da beraber paketledik. Beraber her bir eve ula\u015ft\u0131rd\u0131k. O zaman bir nebze olsun \u00f6zellikle 65 ya\u015f \u00fcst\u00fc vatanda\u015flar\u0131m\u0131z bu deste\u011fi almaktan mutlu oldular.” diye konu\u015ftu.<\/p>\n
Varank, Amazon T\u00fcrkiye’nin k\u0131sa bir s\u00fcre \u00f6nce faaliyete ba\u015flamas\u0131na ra\u011fmen bug\u00fcn 50 bine yak\u0131n m\u00fcte\u015febbisin \u00fcr\u00fcnlerini pazarlad\u0131\u011f\u0131, 500 milyon avro ihracat\u0131n ger\u00e7ekle\u015fti\u011fi devasa bir pazar yerine d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.<\/p>\n
Amazon’un \u00f6zellikle KOB\u0130 \u00f6l\u00e7e\u011findeki i\u015fletmelerin \u015firketlerini b\u00fcy\u00fctmeleri i\u00e7in \u00e7ok \u00f6nemli katk\u0131lar sa\u011flad\u0131\u011f\u0131n\u0131 dile getiren Varank, “Amazon T\u00fcrkiye’nin Ticaret Bakanl\u0131\u011f\u0131’m\u0131z ile y\u00fcr\u00fctt\u00fc\u011f\u00fc ‘Bir T\u0131kla \u0130hracat’ program\u0131 da \u00e7ok k\u0131ymetli. Hangi \u00f6l\u00e7ekte olursa olsun i\u015fletmelerimiz ilk kez ihracat yapmaya bu sayede ba\u015flam\u0131\u015f oluyorlar. Bu da onlar a\u00e7\u0131s\u0131ndan k\u00fcresel pazarlara eri\u015fim noktas\u0131nda b\u00fcy\u00fck bir avantaj sa\u011fl\u0131yor. Hali haz\u0131rda 1000’den fazla vatanda\u015f\u0131m\u0131za istihdam imkan\u0131 sa\u011flayan Amazon bug\u00fcn resmi a\u00e7\u0131l\u0131\u015f\u0131n\u0131 yapaca\u011f\u0131m\u0131z bu lojistik merkeziyle bu say\u0131y\u0131 daha da art\u0131racak.” dedi.<\/p>\n
Varank, ge\u00e7en y\u0131l k\u00fcresel ticaret 32 trilyon dolar\u0131n \u00fczerine \u00e7\u0131karken, e-ticaretin yakla\u015f\u0131k 6 trilyon dolar b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131\u011f\u0131n\u0131, T\u00fcrkiye’nin e-ticaret hacminin ge\u00e7en y\u0131l bir \u00f6nceki y\u0131la k\u0131yasla iki kat\u0131na \u00e7\u0131karak 30 milyar dolar olarak ger\u00e7ekle\u015fti\u011fini ifade etti.<\/p>\n
T\u00fcrkiye’de hali haz\u0131rda 600 bin firman\u0131n e-ticaret yapt\u0131\u011f\u0131n\u0131 dile getiren Varank, ge\u00e7en y\u0131l \u00fclkede \u00e7evrim i\u00e7i sipari\u015flerin oran\u0131n\u0131n 5 milyar liraya ula\u015ft\u0131\u011f\u0131n\u0131, \u00f6zellikle salg\u0131n s\u00fcrecinde ekonominin lokomotifi haline gelerek i\u015fletmelere can suyu olan e-ticaretin pek \u00e7ok sekt\u00f6rde tek kanal haline geldi\u011fini s\u00f6yledi.<\/p>\n
Mustafa Varank, e-ticaretin b\u00fcy\u00fck bir h\u0131zla geli\u015fmeye devam edece\u011fini belirterek,”E-ticaret geli\u015fti\u011finde farkl\u0131 sekt\u00f6rlerin geli\u015fti\u011fini g\u00f6rece\u011fiz. Lojistik \u00e7ok farkl\u0131 bir boyuta ta\u015f\u0131nmaya ba\u015flad\u0131. Art\u0131k e-ticarette fark\u0131m\u0131z\u0131 lojistikte yakalad\u0131\u011f\u0131m\u0131z h\u0131zda, inovasyonda elde edebiliyoruz. Bu manada da T\u00fcrkiye ger\u00e7ekten rekabet\u00e7i bir ortama sahip.” diye konu\u015ftu.<\/p>\n
“Yat\u0131r\u0131mlar\u0131 T\u00fcrkiye’ye \u00e7ekebilmek i\u00e7in elimizden gelen gayreti g\u00f6sterece\u011fiz”<\/strong><\/p>\n H\u00fck\u00fcmet olarak her zaman rekabetten yana olduklar\u0131n\u0131 vurgulayan Varank, \u015funlar\u0131 kaydetti:<\/p>\n “E-ticaret kanunuyla ilgili farkl\u0131 d\u00fc\u015f\u00fcnceler, tart\u0131\u015fmalar var. E\u011fer biz bu rekabet ortam\u0131nda de\u011fi\u015ftirmemiz, yapmam\u0131z gereken de\u011fi\u015fiklikler varsa bunlarla ilgili de a\u00e7\u0131\u011f\u0131z. Bu manada da size her t\u00fcrl\u00fc deste\u011fi verebilece\u011fimizi ifade etmek istiyorum. T\u00fcrkiye’nin \u00f6n\u00fc a\u00e7\u0131k. Biz global firmalar\u0131n \u015fu anda T\u00fcrkiye’ye duydu\u011fu ilgiden memnunuz. Bir\u00e7ok firma \u00f6zellikle salg\u0131ndan sonra kendi operasyon, AR-GE merkezlerini T\u00fcrkiye’ye ta\u015f\u0131d\u0131lar.<\/p>\n T\u00fcrkiye’de operasyonu olanlar bu operasyonlar\u0131n\u0131 b\u00fcy\u00fctt\u00fcler. \u00c7\u00fcnk\u00fc T\u00fcrkiye ger\u00e7ekten k\u0131talar\u0131n birle\u015fti\u011fi noktada gen\u00e7 ve dinamik n\u00fcfusuyla \u00f6zellikle son d\u00f6nemde altyap\u0131lara yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar sayesinde bir lojistik koridor olma \u00f6zelli\u011fiyle global markalar i\u00e7in \u00f6nemli bir \u00fclke olarak \u00f6n plana \u00e7\u0131kmaya devam ediyor. Biz \u015firketlere diyoruz ki e\u011fer kazanmak istiyorsan\u0131z T\u00fcrkiye’ye de kazand\u0131rmak istiyorsan\u0131z gelin \u00fclkemize yat\u0131r\u0131m yap\u0131n.<\/p>\n Burada varl\u0131\u011f\u0131n\u0131z\u0131 olu\u015fturun, b\u00fcy\u00fct\u00fcn. Bu sayede hem siz kazan\u0131n hem T\u00fcrkiye kazans\u0131n. Amazon gibi global markalar\u0131n T\u00fcrkiye’ye olan ilgisinin artaca\u011f\u0131na inan\u0131yorum. Yat\u0131r\u0131mlar\u0131 T\u00fcrkiye’ye \u00e7ekebilmek i\u00e7in elimizden gelen gayreti g\u00f6sterece\u011fiz.”<\/p>\n “Cumhuriyet’in ikinci y\u00fczy\u0131l\u0131n\u0131 bir yat\u0131r\u0131m y\u00fczy\u0131l\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeye kararl\u0131y\u0131z”<\/strong><\/p>\n Program\u0131n ard\u0131ndan Cumhurba\u015fkanl\u0131\u011f\u0131 Yat\u0131r\u0131m Ofisi Ba\u015fkan\u0131 Burak Da\u011fl\u0131o\u011flu, Amazon’un yat\u0131r\u0131m\u0131na ili\u015fkin AA muhabirine de\u011ferlendirmelerde bulundu.<\/p>\n Da\u011fl\u0131o\u011flu, T\u00fcrkiye’nin ekonomisinin h\u0131zla b\u00fcy\u00fcrken dijitalle\u015fti\u011fini, ayn\u0131 zamanda s\u00fcrd\u00fcr\u00fclebilirlik ilkelerinin kendileri i\u00e7in b\u00fct\u00fcn yat\u0131r\u0131mlarda temel bir prensip haline geldi\u011fini ve bu yat\u0131r\u0131m\u0131n T\u00fcrkiye’nin stratejisi ve beklentileriyle \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.<\/p>\n Amazon’un yat\u0131r\u0131m\u0131n\u0131n, de\u011feri, olu\u015fturdu\u011fu istihdam, ekonomi a\u00e7\u0131s\u0131ndan, sa\u011flayaca\u011f\u0131 tedarik zincir rol\u00fc a\u00e7\u0131s\u0131ndan \u00e7ok kritik oldu\u011funu ifade eden Da\u011fl\u0131o\u011flu, “Ama bizim i\u00e7in daha \u00f6nemli bir boyutu var, arac\u0131l\u0131k edece\u011fi e-ihracat. T\u00fcrkiye’de bir\u00e7ok KOB\u0130’miz ve mikro ihracat\u00e7\u0131m\u0131z var. Bunlar b\u00fct\u00fcn bu dijital pazar yerleri vas\u0131tas\u0131yla ihracat\u00e7\u0131 haline geliyor. Amazon’un kurmu\u015f oldu\u011fu bu tesis de ticareti, ihracat\u0131 kolayla\u015ft\u0131racak altyap\u0131lardan biri. Ekonomi dijitalle\u015fiyor, \u015firketler dijitalle\u015fiyor ama her zaman b\u00f6yle fiziksel altyap\u0131lara ihtiya\u00e7 oluyor. Bu tip bir altyap\u0131n\u0131n \u00fclkemize kazand\u0131r\u0131lm\u0131\u015f olmas\u0131 da bizim i\u00e7in k\u0131ymetli.” diye konu\u015ftu.<\/p>\n Amazon ile hem Yat\u0131r\u0131m Ofisi hem di\u011fer kamu payda\u015flar\u0131 ile \u00e7ok yak\u0131n \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirten Da\u011fl\u0131o\u011flu, “Bizim temennimiz yat\u0131r\u0131m projelerinin bununla s\u0131n\u0131rl\u0131 kalmamas\u0131. Biz \u00f6n\u00fcm\u00fczdeki y\u0131llarda Amazon’dan daha fazla yat\u0131r\u0131m \u00e7ekmek i\u00e7in kendileriyle \u00e7al\u0131\u015fmaya devam edece\u011fiz.” dedi.<\/p>\n Da\u011fl\u0131o\u011flu, Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan’\u0131n liderli\u011finde Cumhuriyet’in ikinci y\u00fczy\u0131l\u0131n\u0131 bir yat\u0131r\u0131m y\u00fczy\u0131l\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeye kararl\u0131 olduklar\u0131n\u0131 vurgulad\u0131.<\/p>\n Burak Da\u011fl\u0131o\u011flu, “Bu 100’\u00fcnc\u00fc y\u0131lda gelen bu yat\u0131r\u0131m i\u00e7in de Amazon’a te\u015fekk\u00fcrlerimizi ilettik. Eminiz bu ikinci y\u00fczy\u0131l\u0131m\u0131zda da daha fazla yat\u0131r\u0131mlar yapacaklar.” dedi.<\/p>\n<\/p><\/div>\n