{"id":5203,"date":"2023-10-03T03:03:11","date_gmt":"2023-10-03T00:03:11","guid":{"rendered":"https:\/\/egemhabertv.com\/?p=5203"},"modified":"2023-10-03T03:03:11","modified_gmt":"2023-10-03T00:03:11","slug":"hulya-avsar-etkisiyle-bambi-yatakin-magaza-sayisi-3ten-785e-nasil-cikti","status":"publish","type":"post","link":"https:\/\/egemhabertv.com\/?p=5203","title":{"rendered":"H\u00fclya Av\u015far etkisiyle Bambi Yatak\u2019\u0131n ma\u011faza say\u0131s\u0131, 3\u2019ten 785\u2019e nas\u0131l \u00e7\u0131kt\u0131?"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>Bir firma, sat\u0131\u015flar\u0131n\u0131 art\u0131rmak ve markala\u015fmak istiyorsa \u2018<strong>reklam yat\u0131r\u0131m\u0131<\/strong>\u2019 yapmal\u0131d\u0131r. Tabii ki bu \u00e7ok klasik bir bilgi ve her reklam yat\u0131r\u0131m\u0131 da umulan sonucu vermeyebilir. Ancak son y\u0131llarda \u00fcretimi, ihracat\u0131 ve i\u00e7 pazar cirosu h\u0131zla b\u00fcy\u00fcyen \u2018<strong>yatak sekt\u00f6r\u00fcnde<\/strong>\u2019 \u00e7ok ilgin\u00e7 bir markala\u015fma \u00f6yk\u00fcs\u00fcne tan\u0131k olduk.<\/p>\n<p>Aslen Konyal\u0131 olan ama uzun y\u0131llard\u0131r \u0130zmir\u2019de mobilya, \u015fimdi de yatak \u00fcretimi yapan \u00c7etmen <strong>Ailesi<\/strong>\u2019nin bir kolunu temsil eden <strong>Adem<\/strong> \u00c7etmen ve ekibi, 2015\u2019ten itibaren \u2018<strong>yatak \u00fcretimine<\/strong>\u2019 odakland\u0131 ve e\u015fine az rastlan\u0131r bir ba\u015far\u0131 elde etti. \u0130zmir\u2019de \u00fcretim tesislerini ziyaret etti\u011fimiz <strong>Bambi Yatak<\/strong>\u2019\u0131n y\u00f6netim kurulu ba\u015fkan\u0131 <strong>Adem<\/strong> \u00c7etmen, \u201cGenel mobilya yerine bir \u00fcr\u00fcne odaklanma karar\u0131 ald\u0131ktan k\u0131sa s\u00fcre sonra do\u011fru ad\u0131m att\u0131\u011f\u0131m\u0131z\u0131 anlad\u0131k. <strong>2017\u2019de Bambi Yatak olarak Bursa\u2019da 2, Bal\u0131kesir\u2019de 1 ma\u011fazam\u0131z vard\u0131<\/strong>. \u015eu anda <strong>yurt i\u00e7inde tamam\u0131 franchise 785 ma\u011fazaya ula\u015ft\u0131k. Yurt d\u0131\u015f\u0131nda<\/strong> ise \u00e7o\u011fu Avrupa\u2019da (T\u00fcrklerin yo\u011fun oldu\u011fu b\u00f6lgelerde) olmak \u00fczere \u00fcr\u00fcnlerimiz <strong>270 sat\u0131\u015f noktas\u0131nda m\u00fc\u015fteriyle bulu\u015fuyor<\/strong>\u201d deyince bu ba\u015far\u0131da en \u00f6nemli etkenleri konu\u015fmak \u015fart oldu. \u00dcstelik ba\u015flang\u0131\u00e7ta bir fabrikada \u00fcretim yapan <strong>Bambi Yatak<\/strong> \u015fu anda <strong>Torbal\u0131<\/strong>\u2019da be\u015finci fabrikas\u0131n\u0131n yat\u0131r\u0131m\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. 70 bin metrekare toplam kapal\u0131 alanda g\u00fcnl\u00fck ortalama bin 400 adet olan yatak \u00fcretimi yeni fabrikan\u0131n devreye girmesiyle 2 bine ula\u015facak. 2024 sonuna do\u011fru devreye al\u0131nacak yeni fabrikayla toplam kapal\u0131 \u00fcretim alan\u0131 110 bin metrekare olacak.<\/p>\n<h2>\u00c7ank\u0131r\u0131 Kaya tuzu, \u00dcnye manyetik kumu ve bor yata\u011fa girdi!<\/h2>\n<p><strong>Bambi Yatak<\/strong> Y\u00f6netim Kurulu Ba\u015fkan\u0131 <strong>Adem<\/strong> \u00c7etmen\u2019e, yatak sekt\u00f6r\u00fcn\u00fcn en \u00e7ok inovasyon (yenilik) yapan sekt\u00f6rlerden biri oldu\u011funu hat\u0131rlat\u0131nca, \u201c<strong>Do\u011fru, biz 24 farkl\u0131 yatak \u00fcretiyoruz ve yataklar\u0131m\u0131zda her y\u0131l birka\u00e7 inovasyon yap\u0131yoruz<\/strong>. \u0130novasyonsuz <strong>rekabet olmaz<\/strong>\u201d diyor. Birka\u00e7 \u00f6rnek vermesini isteyince de \u015f\u00f6yle devam ediyor: \u201c\u00dcnye manyetik siyah kurumunu kullanarak <strong>Magnasand Therapy yata\u011f\u0131m\u0131z\u0131 yapt\u0131k<\/strong>. Bu kum \u00dcnye sahillerinde bulunuyor ve y\u00f6re halk\u0131 kumun <a href=\"https:\/\/www.ekonomim.com\/sektorler\/enerji\" target=\"_blank\" title=\"enerji\" rel=\"noopener\">enerji<\/a> art\u0131r\u0131c\u0131, iyile\u015ftirici \u00f6zelliklerinden y\u0131llard\u0131r yararlan\u0131yor. \u0130\u00e7inde 20 farkl\u0131 mineral bulunan kumun zihinsel ve fiziksel terapi etkisini yata\u011fa yans\u0131tt\u0131k.<\/p>\n<p><strong>Bor kullanarak Borjen yata\u011f\u0131m\u0131z\u0131 \u00fcrettik<\/strong>. Bunun i\u00e7in de <strong>Bor Enstit\u00fcs\u00fc ile \u00e7al\u0131\u015ft\u0131k<\/strong> <strong>ve<\/strong> \u00fcr\u00fcn <strong><a href=\"https:\/\/www.ekonomim.com\/sozluk\/ar-ge\" target=\"_blank\" title=\"Ar-Ge\" rel=\"noopener\">Ar-Ge<\/a> s\u00fcreci sonunda ortaya \u00e7\u0131kt\u0131<\/strong>. Bu yatak hijyene ciddi katk\u0131 sa\u011fl\u0131yor, \u00e7\u00fcnk\u00fc bor, yatak \u00fczerindeki bakteri ve mikroorganizmalar\u0131 yok ediyor. \u00c7ank\u0131r\u0131\u2019n\u0131n kaya tuzunu kullanarak ba\u015fka bir <strong>yatak \u00fcrettik. Ad\u0131n\u0131 Biosalt yatak koyduk<\/strong>. \u00c7ank\u0131r\u0131 do\u011fal kaya tuzu v\u00fccuttan statik elektri\u011fi uzakla\u015ft\u0131r\u0131yor, <strong>bio-ritmin kurulmas\u0131n\u0131 destekliyor, uyku d\u00fczeni ve kalitesini art\u0131r\u0131yor<\/strong>. \u0130nsan v\u00fccudunun ihtiyac\u0131 olan 92 elementten 84\u2019\u00fcn\u00fc dengeli bir \u015fekilde i\u00e7eren bu kaya tuzu, ortama yayd\u0131\u011f\u0131 negatif iyonlarla daha rahat nefes almaya yard\u0131mc\u0131 oluyor. <strong>Bir de Kapok Naturel yatak yapt\u0131k. Onu da bir yurt d\u0131\u015f\u0131 seyahatte ke\u015ffettik<\/strong>. Kapok a\u011fac\u0131n\u0131n yeti\u015fti\u011fi b\u00f6lgelerde ya\u015fayanlar a\u011fac\u0131n meyvelerindeki liflerden yatak, yast\u0131k yap\u0131yormu\u015f. Ayn\u0131 lifler u\u00e7ak teknolojisinde de kullan\u0131l\u0131yormu\u015f. <strong>Tropik ya\u011fmur ormanlar\u0131n\u0131n mucizesi Kapok liflerini biz farkl\u0131 bir y\u00f6ntemle yata\u011fa uygulad\u0131k. Bu yataklar, v\u00fccut \u0131s\u0131 dengesini koruyor. Yatak k\u0131\u015f aylar\u0131nda \u00fc\u015f\u00fctm\u00fcyor, yaz aylar\u0131nda terletmiyor<\/strong>. Bu yataklar \u00f6yle ilgi g\u00f6rd\u00fc ki Kapok lifli yorgan ve yast\u0131k da \u00fcretmeye ba\u015flad\u0131k.\u201d<\/p>\n<h2><strong><span style=\"color: #333399;\">\u25a0 \u201cH\u00dcLYA AV\u015eAR, MARKA Y\u00dcZ\u00dcM\u00dcZ OLUNCA HER \u015eEY DE\u011e\u0130\u015eT\u0130\u201d<\/span><\/strong><\/h2>\n<p>Bambi Yatak Y\u00f6netim Kurulu Ba\u015fkan\u0131 <strong>Adem<\/strong> \u00c7etmen, ba\u015far\u0131n\u0131n form\u00fcl\u00fcn\u00fc \u015f\u00f6yle anlat\u0131yor: \u201c<strong>Babam\u0131z H\u00fcseyin<\/strong> \u00c7etmen, <strong>marangozlukla ba\u015flam\u0131\u015f<\/strong>, sonra mobilyac\u0131 olmu\u015fuz. <strong>1998\u2019de<\/strong> bir vesile ile <strong>Bambi markas\u0131n\u0131 sat\u0131n alm\u0131\u015f\u0131z<\/strong>. Biz ald\u0131\u011f\u0131m\u0131zda \u00f6l\u00fc markayd\u0131. <strong>Bizde de uzun y\u0131llar \u00f6ylece durdu<\/strong>. 2015\u2019te genel mobilyac\u0131l\u0131k yerine bir \u2018<strong>tabela ma\u011faza odaklanmas\u0131<\/strong>\u2019 karar\u0131 ald\u0131k ve yata\u011fa a\u011f\u0131rl\u0131k verdik. Elimizdeki Bambi\u2019yi de bu ama\u00e7la canland\u0131rd\u0131k ama <strong>Bambi Yatak<\/strong> olarak <strong>as\u0131l canlanmay\u0131 2017\u2019de yakalad\u0131k<\/strong>. \u0130lk reklam filmimiz 2017 Ocak ay\u0131nda yay\u0131nland\u0131. Ba\u015fka markalar \u00fcnl\u00fc isimlerle reklam filmleri \u00e7ekiyordu. Biz de \u00f6yle yapmak istedik. \u0130lk ba\u015fta <strong>Hadise<\/strong> mi olmal\u0131? <strong>Ayla \u00c7elik<\/strong> (o d\u00f6nemde bir \u015fark\u0131s\u0131 ile \u00e7ok \u00fcnlenmi\u015fti) daha m\u0131 iyi olur? \u00d6nce Ayla \u00c7elik\u2019te karar k\u0131ld\u0131k. Hatta \u00f6deme yapacakt\u0131k ki <strong>kendisi ba\u015fka bir marka ile anla\u015fm\u0131\u015f<\/strong>. <strong>Biz de Medya Store Genel M\u00fcd\u00fcr\u00fc \u0130smail Tezcan<\/strong>\u2019\u0131n (kendisi ayn\u0131 zamanda \u00e7ok de\u011ferli dostumuzdur) \u00f6nerisiyle <strong>H\u00fclya Av\u015far<\/strong>\u2019da karar k\u0131ld\u0131k. \u00d6nce k\u00fc\u00e7\u00fck bir ara\u015ft\u0131rma yapt\u0131k ki <strong>H\u00fclya Han\u0131m\u2019\u0131 yeni ku\u015fak pek tan\u0131m\u0131yordu ama orta ve \u00fcst ya\u015f grubu \u00e7ok olumlu kar\u015f\u0131l\u0131yordu<\/strong>.<strong> Sonunda H\u00fclya Av\u015far ile anla\u015ft\u0131k ve \u015fu an yakla\u015f\u0131k 7 y\u0131ld\u0131r devam ediyoruz. 2024 ortalar\u0131nda son s\u00f6zle\u015fmemizin s\u00fcresi doluyor ama hepimiz<\/strong> olumlu d\u00fc\u015f\u00fcn\u00fcyoruz ve <strong>devam etmekten yanay\u0131z<\/strong>. H\u00fclya Han\u0131m ile ilk reklam filmimiz yay\u0131nland\u0131ktan k\u0131sa s\u00fcre sonra \u0130stanbul\u2019da fuara kat\u0131lm\u0131\u015ft\u0131k. A\u011fabeyim (Osman) fuardaki ilgi ve sipari\u015f yo\u011funlu\u011funu g\u00f6r\u00fcnce ki kendisi finansa bakt\u0131\u011f\u0131 i\u00e7in harcamalarda ketumdur, bize \u2018<strong>reklama daha \u00e7ok para harcayabilirsiniz<\/strong>\u2019 demi\u015fti.<\/p>\n<p>Sonras\u0131nda da istikrarl\u0131 \u015fekilde reklam yat\u0131r\u0131m\u0131na ve reklam y\u00fcz\u00fcm\u00fczle uzun soluklu y\u00fcr\u00fcmeye odakland\u0131k. 7 y\u0131ld\u0131r ciromuz katlanarak b\u00fcy\u00fcd\u00fc. <strong>2022 ciromuz yakla\u015f\u0131k 1,6 milyar lirayd\u0131, bu y\u0131l 3,3 milyar lira bekliyoruz. Ciromuzun y\u00fczde 15\u2019i ihracattan geliyor<\/strong>. Anlad\u0131k ki do\u011fru tasar\u0131m, kaliteli ve yenilik\u00e7i \u00fcr\u00fcnlerle en uygun reklam y\u00fcz\u00fcyle ama sebat ederek yol y\u00fcr\u00fcn\u00fcrse marka ba\u015far\u0131y\u0131 yakal\u0131yor.\u201d<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.ekonomim.com\/kose-yazisi\/hulya-avsar-etkisiyle-bambi-yatakin-magaza-sayisi-3ten-785e-nasil-cikti\/710164\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Bir firma, sat\u0131\u015flar\u0131n\u0131 art\u0131rmak ve markala\u015fmak istiyorsa \u2018reklam yat\u0131r\u0131m\u0131\u2019 yapmal\u0131d\u0131r. Tabii ki bu \u00e7ok<\/p>\n","protected":false},"author":1,"featured_media":1319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts\/5203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5203"}],"version-history":[{"count":0,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts\/5203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/media\/1319"}],"wp:attachment":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}