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T\u00fclay TA\u015eKIN<\/strong><\/p>\n D\u00fcnyada 76 \u00fclkede bulunan fabrikas\u0131yla banyo alanlar\u0131 i\u00e7in tasarlad\u0131\u011f\u0131 ve \u00fcretti\u011fi \u00fcr\u00fcnlerle \u00f6nde gelen markalar aras\u0131nda yer alan Roca Grup\u2019un T\u00fcrkiye fabrikas\u0131 Roca T\u00fcrkiye, Eski\u015fehir\u2019de bulunan \u00fcretim tesisinde, grubun da en \u00f6nemli hedefi olan 2045 y\u0131l\u0131 s\u0131f\u0131r karbon hedefine odakland\u0131. Ciro anlam\u0131nda T\u00fcrkiye pazar\u0131nda her y\u0131l b\u00fcy\u00fcyen ve 2022 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re sat\u0131\u015f rakamlar\u0131nda y\u00fczde 65\u2019lik b\u00fcy\u00fcme rakam\u0131 yakalayan Roca T\u00fcrkiye, s\u00fcrd\u00fcr\u00fclebilirlik yat\u0131r\u0131mlar\u0131na h\u0131z verdi.<\/p>\n Roca Grup\u2019un Avrupa, G\u00fcney Amerika, Kuzey Afrika ve Asya’daki \u00fcretim tesislerinde banyoya d\u00f6n\u00fck her t\u00fcrl\u00fc \u00fcretimin yap\u0131ld\u0131\u011f\u0131na dikkat \u00e7eken Roca T\u00fcrkiye\u2019nin Genel M\u00fcd\u00fcr\u00fc Salvador Lopez Oliva, Eski\u015fehir\u2019de bulunan fabrikalar\u0131nda Roca markas\u0131yla orta ve \u00fcst segmente y\u00f6nelik armat\u00fcr \u00fcrettiklerini a\u00e7\u0131klad\u0131. Salvador Lopez Oliva, \u00fcrettikleri armat\u00fcrleri 50 adet bayii ve 23 adet sat\u0131\u015f noktas\u0131nda i\u00e7 pazarda t\u00fcketicilere sunduklar\u0131n\u0131, Grup \u015firketleri kanal\u0131yla da t\u00fcm d\u00fcnyaya g\u00f6nderdiklerini belirtti.<\/p>\n \u201cD\u00fcnyaya en fazla \u00fcr\u00fcn yollayan armat\u00fcr fabrikas\u0131y\u0131z\u201d<\/strong><\/p>\n \u00a02016 y\u0131l\u0131nda \u015firket sat\u0131n alma yoluyla T\u00fcrkiye pazar\u0131na da girdiklerini hat\u0131rlatan Oliva, k\u0131sa s\u00fcrede sekt\u00f6rde en fazla ihracat yapan \u015firket olduklar\u0131n\u0131 a\u00e7\u0131klayarak, \u201c\u00d6zellikle pandemi s\u00fcrecinde 2020-2021 y\u0131llar\u0131nda T\u00fcrkiye\u2019de in\u015faat sekt\u00f6r\u00fc biraz durdu ama biz hem T\u00fcrkiye\u2019de hem de grup olarak globalde iyi bir d\u00f6nem ge\u00e7irdik.<\/p>\n Roca T\u00fcrkiye olarak i\u00e7 pazarda b\u00fcy\u00fcd\u00fck. O d\u00f6nemde b\u00fct\u00fcn d\u00fcnya durdu\u011funda, biz o s\u00fcreci yat\u0131r\u0131mlarla de\u011ferlendirdik. Ciro ve k\u00e2rl\u0131l\u0131k olarak b\u00fcy\u00fcrken, finansman yap\u0131m\u0131z\u0131 g\u00fc\u00e7lendirdik. T\u00fcm d\u00fcnyadaki Roca fabrikalar\u0131yla olan entegrasyonu sa\u011flad\u0131k.<\/p>\n Bu fabrika Grup i\u00e7inde ve Orta Do\u011fu ile Do\u011fu Avrupa\u2019da daha \u00f6nemli hale geldi. Son \u00fc\u00e7 y\u0131l bizim i\u00e7in \u00e7ok iyi ge\u00e7ti, sonu\u00e7lardan memnunuz. Eski\u015fehir\u2019de Roca markas\u0131yla \u00fcretim yap\u0131yoruz. T\u00fcrkiye\u2019deki 3 b\u00fcy\u00fck armat\u00fcr fabrikas\u0131ndan birisiyiz. \u00dcretimin y\u00fczde 70\u2019i yurtd\u0131\u015f\u0131na gidiyor. T\u00fcrkiye\u2019den d\u00fcnyaya en fazla \u00fcr\u00fcn yollayan armat\u00fcr fabrikas\u0131 oldu\u011fumuzu da rahatl\u0131kla s\u00f6yleyebilirim\u201d dedi.<\/p>\n 2020 y\u0131l\u0131ndan bu y\u0131la her y\u0131l euro baz\u0131nda y\u00fczde 15 b\u00fcy\u00fcme kaydettiklerini a\u00e7\u0131klayan Oliva, \u201c2016 y\u0131l\u0131nda Roca Grup olarak, NSK\u2019y\u0131 sat\u0131n ald\u0131k ve bug\u00fcn Roca T\u00fcrkiye, grup i\u00e7inde \u00f6nemli bir par\u00e7a oldu. Bu fabrikay\u0131 gruba entegre etmeyi ba\u015fard\u0131k. Sat\u0131n almadan sonra yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131m ve projelerle grubun b\u00fcy\u00fcyen yap\u0131lar\u0131ndan biri olmaya \u00e7al\u0131\u015ft\u0131k.<\/p>\n \u0130hracat oranlar\u0131 \u00e7ok d\u00fc\u015f\u00fckt\u00fc, \u015fimdi bunu y\u00fczde 70\u2019ler civar\u0131na \u00e7\u0131kard\u0131k. Ciro olarak b\u00fcy\u00fcd\u00fck. T\u00fcrkiye\u2019de elde etti\u011fimiz bu ba\u015far\u0131 grubun T\u00fcrkiye\u2019de yeni yat\u0131r\u0131mlarla b\u00fcy\u00fcme plan\u0131 yapmas\u0131n\u0131 g\u00fcndeme getirdi. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde fabrikaya yat\u0131r\u0131m yapmaya ve yeni teknolojili \u00fcr\u00fcnler \u00fcretmeye devam edece\u011fiz\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n Roca T\u00fcrkiye, s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme stratejisi izliyor<\/strong><\/p>\n B\u00fcy\u00fcme ivmelerini \u00f6d\u00fcn vermeden s\u00fcrd\u00fcrmeyi hedeflediklerini anlatan Salvador Lopez Oliva, \u201cRoca T\u00fcrkiye olarak, s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme stratejisi izliyoruz. 2020’den 2023’e kadar euro baz\u0131nda her y\u0131l y\u00fczde 15 b\u00fcy\u00fcme elde ederek, \u00f6zellikle armat\u00fcr alan\u0131nda etkili bir ivme kazand\u0131k. \u00dcr\u00fcn yelpazemizde en b\u00fcy\u00fck art\u0131\u015f\u0131 g\u00f6mme rezervuarlarda ya\u015fad\u0131k.<\/p>\n \u00d6te yandan 2022 y\u0131l\u0131nda toplam sat\u0131\u015flar\u0131m\u0131zda y\u00fczde 65 b\u00fcy\u00fcme elde ederken, T\u00fcrkiye pazar\u0131nda ise y\u00fczde 55 b\u00fcy\u00fcd\u00fck. Bu y\u0131l\u0131n ilk yar\u0131s\u0131nda ise bu b\u00fcy\u00fcme ivmesini y\u00fczde 40 ile s\u00fcrd\u00fcr\u00fcyoruz. Roca T\u00fcrkiye olarak, kaliteli \u00fcr\u00fcnlerimiz, yenilik\u00e7i yakla\u015f\u0131mlar\u0131m\u0131z ve profesyonel ekibimizle T\u00fcrkiye’deki banyo sekt\u00f6r\u00fcnde ad\u0131m\u0131zdan s\u00f6z ettirmeye devam etmek i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrece\u011fiz\u201d dedi.<\/p>\n S\u0131f\u0131r Karbon hedefi birincil \u00f6ncelik<\/strong><\/p>\n Roca Grup\u2019un 2045 y\u0131l\u0131 i\u00e7in s\u0131f\u0131r karbon hedefi bulundu\u011funa, ilk ad\u0131m olarak 2030\u2019da y\u00fczde 48 azalt\u0131m hedeflendi\u011fini anlatan Salvador Lopez Oliva, Roca T\u00fcrkiye olarak bu hedeflere y\u00f6nelik yat\u0131r\u0131mlar ve \u00e7al\u0131\u015fmalar yapt\u0131klar\u0131na da i\u015faret etti. Oliva, \u201c\u015eu anda ger\u00e7ekle\u015fen karbon sal\u0131n\u0131m\u0131n\u0131 6-7 y\u0131l i\u00e7inde y\u00fczde 48 azaltmay\u0131 hedefliyoruz.<\/p>\n Birinci hedefimiz bu ve bizim i\u00e7in sat\u0131\u015f rakamlar\u0131 kadar \u00f6nemli, bunu mutlaka yapaca\u011f\u0131z, yoksa Avrupa\u2019da i\u015f yapabilmemiz m\u00fcmk\u00fcn olmayacak\u201d dedi. Oliva, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cD\u00fcnyadaki b\u00fct\u00fcn ROCA fabrikalar\u0131 i\u00e7erisinde Fas ve T\u00fcrkiye fabrikalar\u0131 pilot se\u00e7ildi ve uygulamaya ge\u00e7tik. . Bu s\u00fcreci y\u00f6netecek Fransa merkezli su, at\u0131k ve enerji y\u00f6netimi \u015firketi Veolia Water Technologies Ib\u00e9rica ekibi Eski\u015fehir\u2019e geldi. Bir bu\u00e7uk y\u0131ld\u0131r Eski\u015fehir fabrikas\u0131nda b\u00fct\u00fcn prosesleri inceliyor ve yap\u0131lmas\u0131 gerekenlerin bir raporunu \u00e7\u0131kar\u0131yorlar.<\/p>\n Bu rapora g\u00f6re yeni bir yat\u0131r\u0131m g\u00fcndeme geldi. Gelecek y\u0131l bu konuyla ilgili bir yat\u0131r\u0131m g\u00fcndemde. Bununla birlikte 2024 y\u0131l\u0131nda bu fabrikada yapm\u0131\u015f oldu\u011fumuz toplam yat\u0131r\u0131m tutar\u0131 yakla\u015f\u0131k 2,5 milyon euro olacak. Yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131m program\u0131n\u0131n i\u00e7inde muhakkak s\u00fcrd\u00fcr\u00fclebilirlik yat\u0131r\u0131m\u0131n\u0131n da olmas\u0131 art\u0131k bizim i\u00e7in bir zorunluluk haline geldi.\u201d<\/p>\n<\/p><\/div>\n