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Mehtap HALICI<\/strong><\/p>\n L\u00fcks t\u00fcketim \u00fcr\u00fcnleri sat\u0131n alan segmentin, mevcut bulunulan ekonomik konjonkt\u00fcrden dolay\u0131 al\u0131\u015fveri\u015flerini s\u0131n\u0131rlamad\u0131\u011f\u0131n\u0131 ya da ihtiya\u00e7lar\u0131n\u0131 \u00f6telemedi\u011fini belirten TOBB E-ticaret Meclis \u00dcyesi ve IdeaSoft CEO\u2019su Seyhun \u00d6zkara, rakamsal olarak l\u00fcks t\u00fcketim \u00fcr\u00fcnlerinde genel kategori ortalamalar\u0131n\u0131n y\u00fczde 26\u2019s\u0131n\u0131n \u00fczerinde ek b\u00fcy\u00fcme ger\u00e7ekle\u015fti\u011fini s\u00f6yledi.<\/p>\n E-ticaretin 2022 y\u0131l\u0131n\u0131 800 milyar TL\u2019nin \u00fczerinde bir rakamla kapad\u0131\u011f\u0131n\u0131 belirten Seyhun \u00d6zkara, \u201c2023\u2019\u00fcn ilk be\u015f ay\u0131na bakt\u0131\u011f\u0131m\u0131zda y\u00fcksek bir enflasyon olmas\u0131na ra\u011fmen b\u00fcy\u00fck bir yava\u015flama g\u00f6rm\u00fcyoruz. \u0130lk be\u015f ayda y\u00fczde 120\u2019lere varan bir hacim b\u00fcy\u00fcmesi var.<\/p>\n Daha fazla bir b\u00fcy\u00fcme olabilirdi ancak ya\u015fad\u0131\u011f\u0131m\u0131z deprem felaketiyle birlikte 1-.1,5 ay bir yava\u015flama ya\u015fand\u0131. \u015eimdi ciddi bir enflasyon etkisi de var. Bu sene y\u00fczde 125\u2019lik bir b\u00fcy\u00fcme g\u00f6rece\u011fimizi ve 2023 sonunu 1.8 trilyon gibi bir rakamla kapataca\u011f\u0131m\u0131z\u0131 \u00f6ng\u00f6r\u00fcyoruz. Adette b\u00fcy\u00fcmeye bakarsak, orada da y\u00fczde 40\u2019larda bir oran var asl\u0131nda sekt\u00f6r b\u00fcy\u00fcmeye devam ediyor diyebiliriz\u201d dedi.<\/p>\n L\u00fcks t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 geni\u015fliyor<\/strong><\/p>\n L\u00fcks \u00fcr\u00fcn kategorilerindeki sat\u0131\u015flar yava\u015f yava\u015f dijitale kay\u0131yor. E-ticaret \u00fczerinden l\u00fcks t\u00fcketimde 2021-2022 ve 2023\u2019\u00fc k\u0131yaslad\u0131\u011f\u0131m\u0131zda adetsel anlamda bir b\u00fcy\u00fcme oldu\u011funu ifade eden TOBB E-ticaret Meclis \u00dcyesi, Ticimax Kurucu CEO\u2019su Cenk \u00c7i\u011fdemli, \u201cY\u0131l sonuna kadar en az y\u00fczde 15 adetsel b\u00fcy\u00fcme bekliyoruz. L\u00fcks t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131nda bir geni\u015fleme var\u201d dedi.<\/p>\n Hem ciro hem adet baz\u0131nda art\u0131\u015f var<\/strong><\/p>\n \u00a0E-ticaret \u00fczerinden l\u00fcks t\u00fcketimde 2021-2022 ve 2023\u2019\u00fc k\u0131yaslad\u0131\u011f\u0131m\u0131zda adetsel anlamda bir b\u00fcy\u00fcme oldu\u011funu ifade Cenk \u00c7i\u011fdemli, 15 bin e-ticaret sitesinin verilerini de\u011ferlendirdi: \u201c\u00d6rne\u011fin l\u00fcks tekstil giyim kategorisinde 2021 y\u0131l\u0131nda ciro rakam\u0131 (Yakla\u015f\u0131k 15 bin e-ticaret sitesinin verilerine g\u00f6re) 1.7 milyar TL iken, bu rakam 2022\u2019de 3.6 milyar TL\u2019ye y\u00fckselmi\u015f. 2023\u2019\u00fcn ilk 8 ay\u0131nda ise 4.8 milyar TL olarak ger\u00e7ekle\u015fmi\u015f. Y\u0131l sonuna kadar bu rakam\u0131n en az 7 milyar TL\u2019ye ula\u015farak ge\u00e7en y\u0131l\u0131n iki kat\u0131na y\u00fckselmesini bekliyoruz.<\/p>\n L\u00fcks t\u00fcketim y\u0131ll\u0131k ortalama sepet tutarlar\u0131 kategorisinde \u00f6rne\u011fin saat-aksesuar segmentine bakt\u0131\u011f\u0131m\u0131zda, 2021 y\u0131l\u0131 rakam\u0131 9 bin 983 TL, 2022 y\u0131l\u0131 rakam\u0131 28 bin 318 TL olarak ger\u00e7ekle\u015fmi\u015f. 2023 ilk 8 ay\u0131n\u0131n ortalama sepet tutar\u0131 ise 34 bin 334 TL. Bu rakam\u0131n y\u0131l sonuna kadar Black Friday, Cyber Monday ve y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015fleri gibi \u00f6zel al\u0131\u015fveri\u015f festivallerinin de oldu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurursak, en az 60 bin TL\u2019ye ula\u015farak ge\u00e7en y\u0131l\u0131 ikiye katlayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n M\u00fccevheratta 2021 y\u0131l\u0131 y\u0131ll\u0131k ortalama sepet tutar\u0131 3 bin 549 TL, 2022 y\u0131l\u0131 y\u0131ll\u0131k ortalama sepet tutar\u0131 7 bin 121 TL. 2023 ilk 8 ay\u0131nda ise bu tutar 16 bin 634 TL\u2019ye ula\u015fm\u0131\u015f. Y\u0131l sonuna kadar ge\u00e7ti\u011fimiz y\u0131l\u0131n en az 3 kat\u0131 kadar bir b\u00fcy\u00fcmeye ula\u015faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. L\u00fcks modada 2021 y\u0131ll\u0131k ortalama sepet tutar\u0131 616 TL, 2022\u2019de bu rakam bin 221 TL\u2019ye ula\u015fm\u0131\u015f. 2023 ilk 8 ay\u0131nda ise 2 bin 364 TL\u2019ye y\u00fckselmi\u015f. Y\u0131l sonuna kadar bu kategorinin de ge\u00e7ti\u011fimiz y\u0131l\u0131 en az \u00fc\u00e7e katlayaca\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.\u201d<\/p>\n Saat ve aksesuar bilgisayar m\u00fccevherat \u00f6n s\u0131ralarda<\/strong><\/p>\n L\u00fcks kategoride en \u00e7ok sipari\u015f alan sekt\u00f6rler s\u0131ralamas\u0131 en y\u00fcksekten en d\u00fc\u015f\u00fc\u011fe \u015f\u00f6yle; tekstil giyim, kozmetik g\u00fczellik, hediyelik ve aksesuar, i\u00e7 giyim, tak\u0131 ve m\u00fccevherat, motorlu ta\u015f\u0131lar ve otomotiv yedek par\u00e7a, hobi, ev bah\u00e7e mobilyalar\u0131, oyun, beyaz e\u015fya, bilgisayar. L\u00fcks markalar \u00f6zelinde y\u0131ll\u0131k ortalama sepet tutar\u0131 en fazla olan kategoriler ise \u015fu \u015fekilde s\u0131ralan\u0131yor; Saat ve aksesuar, bilgisayar, m\u00fccevherat, mobilya dekorasyon, l\u00fcks moda ve i\u00e7 giyim.<\/p>\n \u00a0<\/p>\n<\/p><\/div>\n