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\u00d6zlem SARSIN<\/strong><\/p>\n \u201cBambi Yatak Sanat\u0131\u201d markas\u0131 ve mottosu ile 2017 y\u0131l\u0131nda markala\u015fmaya ve Ar-Ge\u2019ye a\u011f\u0131rl\u0131k vermeye ba\u015flad\u0131klar\u0131n\u0131 s\u00f6yleyen Bambi Yatak Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Adem \u00c7etmen, bug\u00fcn gelinen noktada T\u00fcrkiye\u2019ye \u201c tabelal\u0131 yatak ma\u011fazas\u0131\u201d konseptini yerle\u015ftirdiklerini ve Bambi markas\u0131n\u0131 yeniden canland\u0131rd\u0131klar\u0131n\u0131 ifade etti.<\/p>\n \u201cG\u00fcnde 2 bin yatak \u00fcretiyoruz\u201d<\/strong><\/p>\n \u00a0Sekt\u00f6rde faaliyet g\u00f6steren markalar aras\u0131nda Bambi\u2019nin ikinci s\u0131rada yer ald\u0131\u011f\u0131n\u0131 belirten \u00c7etmen, \u201cB\u00fcy\u00fcmemiz kat be kat artarak devam ediyor. B\u00fcy\u00fcmek bizi yeni yat\u0131r\u0131mlara y\u00f6nlendirdi. Mevcut fabrikam\u0131z olan Bambi 1-2- 3-4\u2019\u00fcn oldu\u011fu yerde 5. fabrikam\u0131z\u0131n yat\u0131r\u0131m\u0131na ba\u015flad\u0131k.<\/p>\n Tamamen \u00f6z sermaye ile yapt\u0131\u011f\u0131m\u0131z yeni fabrikam\u0131z 40 bin metre kare b\u00fcy\u00fckl\u00fc\u011f\u00fcnde olacak. \u00dcretim kapasitemiz ve istihdam\u0131m\u0131z y\u00fczde 30 oran\u0131nda artacak. Yeni yat\u0131r\u0131m 2024 y\u0131l\u0131n\u0131n sonunda devreye girmi\u015f olacak. Toplamda ise 110 bin metre karelik bir \u00fcretim alan\u0131na sahip olaca\u011f\u0131z.<\/p>\n 1071 ki\u015filik bir istihdam g\u00fcc\u00fcm\u00fcz var, bunun 850\u2019ye yak\u0131n\u0131 \u00fcretimde istihdam ediliyor. Bu istihdam g\u00fcc\u00fcm\u00fcz ile baza ve ba\u015fl\u0131k hari\u00e7 g\u00fcnde 2 bin adet yatak \u00fcretiyoruz. Fabrikam\u0131zda g\u00fcnde 5 bin adet par\u00e7a \u00fcretimi ger\u00e7ekle\u015fiyor\u201d diye konu\u015ftu.<\/p>\n \u201c\u0130hracat\u0131n y\u00fczde 90\u2019n\u0131n\u0131 Avrupa\u2019ya yap\u0131yoruz\u201d<\/strong><\/p>\n \u00a02023 y\u0131l\u0131n\u0131 cirosal bazda y\u00fczde 110\u2019luk bir b\u00fcy\u00fcme ile kapatacaklar\u0131 tahmininde bulunan \u00c7etmen, ge\u00e7ti\u011fimiz y\u0131l 1,6 milyar lira olan cirolar\u0131n\u0131n bu sene 3,3 milyar liraya ula\u015faca\u011f\u0131n\u0131 ifade etti. \u015eu ana kadar olan ciro hedeflerini tutturduklar\u0131n\u0131 kaydeden \u00c7etmen, cironun y\u00fczde 15\u2019inin de ihracattan geldi\u011fini dile getirdi. \u00c7etmen ihracat \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda \u015funlar\u0131 s\u00f6yledi, \u201c\u0130hracat\u0131m\u0131z\u0131n y\u00fczde 90\u2019\u0131 Avrupa\u2019ya ger\u00e7ekle\u015fiyor.<\/p>\n Avrupa\u2019da gurbet\u00e7ilerimizin yo\u011fun olmas\u0131 oradaki sat\u0131\u015flar\u0131m\u0131z\u0131 olumlu etkiliyor. \u00c7\u00fcnk\u00fc T\u00fcrkler oralarda T\u00fcrk televizyonlar\u0131n\u0131 izledi\u011fi i\u00e7in fark\u0131ndal\u0131klar\u0131 daha y\u00fcksek oluyor. Bir T\u00fcrk markas\u0131 ile Avrupa\u2019da yer edinebilmek \u00e7ok zor ama biz bunu ba\u015fard\u0131k. Ortado\u011fu\u2019ya da ihracat yap\u0131yoruz ama Avrupa pazar\u0131 gibi canl\u0131 de\u011fil. K\u00fclt\u00fcr farkl\u0131l\u0131\u011f\u0131 bile bizim sat\u0131\u015flar\u0131m\u0131z\u0131 \u00e7ok etkiliyor\u201d ifadelerini kulland\u0131.<\/p>\n \u201c5 dakikada do\u011fru yatak se\u00e7ilemez\u201d<\/strong><\/p>\n Bambi\u2019nin 45 patent sahibi oldu\u011funu, yatak teknolojisinin geli\u015fimine \u00f6nem verdiklerini s\u00f6yleyen Adem \u00c7etmen, “\u0130nsanlar ma\u011fazalara geliyor. Alaca\u011f\u0131 yata\u011f\u0131 el yordam\u0131 se\u00e7iyor.<\/p>\n O an ki\u015fiye do\u011fru gelen yatak, eve g\u00f6t\u00fcr\u00fcp birka\u00e7 g\u00fcn kulland\u0131\u011f\u0131nda yata\u011f\u0131n do\u011fru bir yatak olmad\u0131\u011f\u0131n\u0131 anlamas\u0131 ile sonlanabiliyor. 5 dakikada size uygun yata\u011f\u0131 se\u00e7emezsiniz. Bununla ilgili de ar-ge \u00e7al\u0131\u015fmalar\u0131 yap\u0131yoruz. Farkl\u0131 konfor aray\u0131\u015flar\u0131n\u0131 tek bir yatakta birle\u015ftiren Confizone yataklar\u0131m\u0131z\u0131 geli\u015ftirece\u011fiz. Bambi olarak insanlar\u0131n do\u011fru yata\u011f\u0131 se\u00e7ebilmesine odaklan\u0131yoruz\u201d dedi.<\/p>\n Bambi\u2019nin kampanyalara da \u00f6nem verdi\u011fini s\u00f6yleyen \u00c7etmen, \u201cEkim ay\u0131n\u0131n ortas\u0131nda yeni bir kampanyaya ba\u015fl\u0131yoruz. 31 Aral\u0131k\u2019a kadar devam edecek. Eski yataklar\u0131n\u0131 yeni Bambi\u2019ler ile de\u011fi\u015ftiren m\u00fc\u015fterilerimize, yeni ald\u0131klar\u0131 \u00fcr\u00fcn tutar\u0131n\u0131n y\u00fczde 11\u2019i kadar hediye \u00e7eki verece\u011fiz\u201d diye konu\u015ftu.<\/p>\n \u201c\u00c7ar\u015faf\u0131 reklamlardan ilk biz \u00e7\u0131kard\u0131k\u201d<\/strong><\/p>\n Adem \u00c7etmen, 2017 y\u0131l\u0131nda ba\u015flayan reklam ser\u00fcveninde \u201cBambim Var Benim\u201d s\u00f6yleminin insanlar\u0131n diline ve haf\u0131zas\u0131na yerle\u015fti\u011fini ifade ederek, \u015f\u00f6yle konu\u015ftu; \u201c6 y\u0131l \u00f6nce H\u00fclya Av\u015far ile ba\u015flad\u0131\u011f\u0131m\u0131z bu yolculuk bize \u00e7ok \u015fey katt\u0131. Reklamlar\u0131m\u0131zla bir fark\u0131ndal\u0131k yaratt\u0131k. Mesela eskiden yatak reklamlar\u0131nda yata\u011f\u0131n \u00fczerinde \u00e7ar\u015faf da kullan\u0131rlard\u0131, \u00e7ar\u015fafs\u0131z yatak olur mu dediler.<\/p>\n Biz yatak \u00fcreticisiyiz yata\u011f\u0131m\u0131z\u0131 g\u00f6stermemiz laz\u0131m dedik ve \u00e7ar\u015faf\u0131 reklamlardan \u00e7\u0131kard\u0131k. Sat\u0131\u015f rakamlar\u0131 ve ilgi art\u0131nca reklam say\u0131m\u0131z\u0131 artt\u0131rmaya karar verdik. Reklam\u0131n g\u00fcc\u00fcn\u00fc anlamaya ba\u015flad\u0131k. Reklam s\u00fcreci ba\u015flad\u0131\u011f\u0131nda sadece 3 tane tabelal\u0131 ma\u011fazam\u0131z vard\u0131. \u015eimdi ise 785 tabelal\u0131 ma\u011fazam\u0131z var. Yurt i\u00e7inde ma\u011faza say\u0131m\u0131z\u0131 2023 sonu itibari ile 800\u2019e ula\u015facak. Yurt d\u0131\u015f\u0131nda da 250 adet sat\u0131\u015f noktam\u0131z var. Markala\u015fmay\u0131 ya\u015fayarak \u00f6\u011frendik.\u201d<\/p>\n \u00a0<\/p>\n<\/p><\/div>\n