{"id":4414,"date":"2023-09-22T00:33:14","date_gmt":"2023-09-21T21:33:14","guid":{"rendered":"https:\/\/egemhabertv.com\/?p=4414"},"modified":"2023-09-22T00:33:14","modified_gmt":"2023-09-21T21:33:14","slug":"whatsappta-reklam-olur-mu-tartismasi","status":"publish","type":"post","link":"https:\/\/egemhabertv.com\/?p=4414","title":{"rendered":"‘Whatsapp\u2019ta reklam olur mu?’ tart\u0131\u015fmas\u0131"},"content":{"rendered":"

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Emre ERG\u00dcL<\/strong><\/p>\n

D\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan online mesajla\u015fma platformu Whatsapp\u2019\u0131n \u201c\u0130lan yok\u2026 Reklam yok\u2026 Oyun yok\u2026\u201d hizmet anlay\u0131\u015f\u0131 sona m\u0131 eriyor? \u0130ngiliz Financial Times gazetesine g\u00f6re, \u201cevet\u2026\u201d Gazete, Facebook, Instagram ve Whatsapp\u2019\u0131n \u00e7at\u0131 \u015firketi Meta\u2019daki ekiplerin ilk kez WhatsApp’ta reklam g\u00f6sterilip g\u00f6sterilmeyece\u011fini tart\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131n\u0131 yazd\u0131.<\/p>\n

Gazetenin \u015firket \u00e7al\u0131\u015fanlar\u0131ndan ald\u0131\u011f\u0131n\u0131 \u00f6ne s\u00fcrd\u00fc\u011f\u00fc bilgiye g\u00f6re, Whatsapp\u2019ta reklamlar, kullan\u0131c\u0131lar\u0131n kimlerle yaz\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6sterildi\u011fi ana ekranda g\u00f6r\u00fcnt\u00fclenecek.<\/p>\n

Reklamlar, iki sohbet \u00e7ubu\u011fu aras\u0131na yerle\u015ftirilecek. \u201cWhatsapp\u2019ta reklam olur mu?\u201d tart\u0131\u015fmas\u0131n\u0131n ba\u015flang\u0131c\u0131, 2014 y\u0131l\u0131na dayan\u0131yor. Facebook, 19 milyar dolara Whatsapp\u2019\u0131 sat\u0131n ald\u0131\u011f\u0131nda, kullan\u0131c\u0131lar reklam almamakla \u00f6v\u00fcnen Whatsapp\u2019\u0131n de\u011fi\u015fip de\u011fi\u015fmeyece\u011fini tart\u0131\u015f\u0131yordu. Baz\u0131 sosyal medya uzmanlar\u0131 \u201cFacebook, bu paray\u0131 Whatsapp\u2019la milyonlarca ki\u015fisel veriye ula\u015fmak i\u00e7in \u00f6dedi.<\/p>\n

Reklam almaz\u201d tezini savunurken; Facebook bu konuda y\u0131llarca sessiz kald\u0131. 9 y\u0131ll\u0131k \u015fehir efsanesi, FT\u2019nin ge\u00e7ti\u011fimiz cuma g\u00fcn\u00fc yapt\u0131\u011f\u0131 \u015fu haber sonras\u0131 yeniden alevlendi: \u201cKonuya a\u015fina olan \u00fc\u00e7 ki\u015fiye g\u00f6re, Meta\u2019da yap\u0131lan g\u00f6r\u00fc\u015fmelerde, WhatsApp sohbet ekran\u0131ndaki ki\u015filerle yap\u0131lan g\u00f6r\u00fc\u015fmeler listesinde reklam g\u00f6sterilmesi tart\u0131\u015f\u0131ld\u0131. Nihai karar\u0131n verilmedi\u011fini s\u00f6ylediler.\u201d Whatsapp CEO\u2019su Will Cathcart, sosyal medya platformu X\u2019te \u201cBu haber yanl\u0131\u015f.<\/p>\n

B\u00f6yle bir \u015fey yapm\u0131yoruz\u201d diye mesaj att\u0131. Ancak FT, i\u015fin pe\u015fini b\u0131rakmad\u0131 ve d\u00fcn \u015fu iddiay\u0131 g\u00fcndeme getirdi: \u201cBir WhatsApp s\u00f6zc\u00fcs\u00fc bu fikrin tart\u0131\u015f\u0131ld\u0131\u011f\u0131na itiraz etmedi. WhatsApp, \u2018\u015eirketimizde birisinin yapt\u0131\u011f\u0131 her konu\u015fmay\u0131 a\u00e7\u0131klayamay\u0131z, ancak bunu test etmiyoruz, \u00fczerinde \u00e7al\u0131\u015fm\u0131yoruz ve bu kesinlikle bizim plan\u0131m\u0131z de\u011fil\u2019 dedi. Tart\u0131\u015fmalar\u0131 yak\u0131ndan bilen bir ki\u015fi, sorunun, kullan\u0131c\u0131lar\u0131 uzakla\u015ft\u0131raca\u011f\u0131 endi\u015fesi nedeniyle \u015firket i\u00e7inde y\u00fcksek d\u00fczeyde tart\u0131\u015fmalar\u0131 tetikledi\u011fini s\u00f6yledi.<\/p>\n

\u0130ki ki\u015fi, Meta’n\u0131n uygulamay\u0131 reklams\u0131z kullanmak i\u00e7in bir abonelik \u00fccreti al\u0131p almayaca\u011f\u0131n\u0131 da tart\u0131\u015ft\u0131\u011f\u0131n\u0131 ancak i\u00e7eriden bir\u00e7ok ki\u015finin bu harekete kar\u015f\u0131 oldu\u011funu s\u00f6yledi.\u201d Meta verilerine g\u00f6re, Whatsapp\u2019\u0131n 2 milyar aktif kullan\u0131c\u0131s\u0131 bulunuyor. Platformda g\u00fcnde 100 milyar mesaj at\u0131l\u0131yor. Android telefonlarda yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, bir kullan\u0131c\u0131 g\u00fcn\u00fcn 38 dakikas\u0131n\u0131 Whatsapp\u2019ta ge\u00e7iriyor. En \u00e7ok Whatsapp kullan\u0131c\u0131s\u0131 da 390.1 milyonla Hindistan\u2019da bulunuyor.<\/p>\n<\/p><\/div>\n

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[ad_1] Emre ERG\u00dcL D\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan online mesajla\u015fma platformu Whatsapp\u2019\u0131n \u201c\u0130lan yok\u2026 Reklam yok\u2026<\/p>\n","protected":false},"author":1,"featured_media":4415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor"],"_links":{"self":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts\/4414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4414"}],"version-history":[{"count":0,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/posts\/4414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=\/wp\/v2\/media\/4415"}],"wp:attachment":[{"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egemhabertv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}