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Birol BOZKURT<\/strong><\/p>\n T\u00fcrkiye\u2019den do\u011fan ve d\u00fcnyaya a\u00e7\u0131lan T\u00fcrk \u015firketlerinin say\u0131s\u0131 her ge\u00e7en g\u00fcn art\u0131yor. T\u00fcrkiye\u2019de organik meyve suyu \u00fcretimine \u00f6nc\u00fcl\u00fck eden Elite Naturel\u2019in hikayesini Elite Naturel Y\u00f6netim Kurulu Ba\u015fkan Vekili \u00c7a\u011fr\u0131 E\u015fmekaya ile konu\u015ftuk.<\/p>\n \u015eirketin hikyaesi baba Ya\u015far E\u015fmekaya\u2019n\u0131n 1975 y\u0131l\u0131nda Ankara\u2019da g\u0131da ticaretine at\u0131lmas\u0131yla ba\u015fl\u0131yor. Ya\u015far Bey, 1979 ile 1994 y\u0131llar\u0131 aras\u0131nda me\u015fhur Ankara Gazozu’nun \u00fcretimini ger\u00e7ekle\u015ftiriyor. 90\u2019l\u0131 y\u0131llar\u0131n sonuna do\u011fru ise yeni bir vizyonla T\u00fcrkiye\u2019de organik meyve suyu \u00fcretimine \u00f6nc\u00fcl\u00fck ediyor.<\/p>\n D\u00fcnyada sa\u011fl\u0131k trendinin durdurulamaz y\u00fckseli\u015fi ve Amerika\u2019da yapt\u0131\u011f\u0131 ara\u015ft\u0131rmalar neticesinde organik pazar\u0131ndaki potansiyeli fark ederek 1998 y\u0131l\u0131nda Elite Naturel kuruluyor. \u0130nsan ve \u00e7evre sa\u011fl\u0131\u011f\u0131na faydal\u0131 \u00fcr\u00fcnler \u00fcretmek mottosuyla yola \u00e7\u0131kt\u0131klar\u0131n\u0131 s\u00f6yleyen Elite Naturel Y\u00f6netim Kurulu Ba\u015fkan Vekili \u00c7a\u011fr\u0131 E\u015fmekaya, \u201cT\u00fcrkiye\u2019de o d\u00f6nem \u201cOrganik tar\u0131m yapacak \u00e7ift\u00e7iler aran\u0131yor\u201d diye ilanlar verdik. Ege B\u00f6lgesi\u2019nde 5 \u00e7ift\u00e7iyle ba\u015flad\u0131k. Bu \u00e7ift\u00e7ilere e\u011fitim verdik ve organik tar\u0131mda kullan\u0131lan ila\u00e7 ve organik g\u00fcbreleri sa\u011flad\u0131k.<\/p>\n Ayr\u0131ca bu \u015firketlere al\u0131m garantisi verdi\u011fimiz \u00e7ift\u00e7ilerimize fiyat\u0131n adil bir \u015fekilde olaca\u011f\u0131n\u0131 taahh\u00fct ettik ve onlarda bize inand\u0131lar. Biz de bu s\u00fcre\u00e7te biz de s\u00f6zlerimizin arkas\u0131nda durduk. Bug\u00fcn yakla\u015f\u0131k 8 bin s\u00f6zle\u015fmeli \u00e7ift\u00e7imiz ile toplam 766 bin hektar organik tar\u0131m arazisinden y\u0131lda yakla\u015f\u0131k 75 bin ton meyve ve sebze tedarik etme kapasitesine ula\u015ft\u0131k\u201d diyor.<\/p>\n \u201cBorsa \u0130stanbul\u2019daki paylar\u0131m\u0131z y\u00fczde 350 b\u00fcy\u00fcme g\u00f6sterdi\u201d<\/strong><\/p>\n Elite Naturel\u2019in halka a\u00e7\u0131ld\u0131\u011f\u0131 Kas\u0131m 2021\u2019den itibaren Borsa \u0130stanbul\u2019daki paylar\u0131n\u0131n y\u00fczde 350 b\u00fcy\u00fcme g\u00f6sterdi\u011fine de\u011finen \u00c7a\u011fr\u0131 E\u015fmekaya, \u201cB\u0130ST ile kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131zda tamamen paralel bir b\u00fcy\u00fcme g\u00f6sterdi\u011fimizi s\u00f6yleyebilirim. 2023 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda kur fark\u0131yla beraber 360 milyon TL\u2019lik has\u0131lat ger\u00e7ekle\u015ftirdik. Ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 35\u2019lik art\u0131\u015f sa\u011flad\u0131k.<\/p>\n Ayn\u0131 d\u00f6nemde net kar\u0131m\u0131z\u0131 y\u00fczde 163 art\u0131rarak 141.8 milyon TL\u2019ye \u00e7\u0131kard\u0131k. \u00dcretti\u011fimiz \u00fcr\u00fcnlerin karl\u0131l\u0131k dereceleriyle ilgili \u00e7al\u0131\u015fmalar yaparak baz\u0131 re\u00e7etelerimizi eledik ve katma de\u011ferli \u00fcr\u00fcnlere y\u00f6neldik. Katma de\u011ferli \u00fcr\u00fcnlere y\u00f6nelmemiz sayesinde ge\u00e7en seneki net k\u00e2rl\u0131l\u0131\u011f\u0131m\u0131z\u0131 alt\u0131 ayda ge\u00e7tik. Y\u0131l\u0131 1 milyar TL ciro ve 350 milyon TL FAV\u00d6K ile kapatmay\u0131 hedefliyoruz.\u201d \u0130fadelerini kulland\u0131.<\/p>\n \u201c4 bin d\u00f6n\u00fcm alanda 920 bin adet organik meyve a\u011fac\u0131 yeti\u015ftirece\u011fiz\u201d<\/strong><\/p>\n Plantasyon yat\u0131r\u0131mlar\u0131yla 4 bin d\u00f6n\u00fcml\u00fck alanda 920 bin adet organik meyve a\u011fac\u0131 yeti\u015ftirmeyi hedeflediklerini belirten E\u015fmekaya, \u201cBu do\u011frultuda da ilk ad\u0131m\u0131 Adana Yumurtal\u0131k\u2019ta devrini ger\u00e7ekle\u015ftirdi\u011fimiz 609 bin 451,68 metrekarelik alan ile att\u0131k.<\/p>\n Plantasyon faaliyetlerine ba\u015flad\u0131\u011f\u0131m\u0131z bu arazimizde \u00f6ncelikli olarak nar ve berry grubu meyve yeti\u015ftirmeyi hedefliyoruz. Bununla birlikte kademeli teras sistemi kurarak alan\u0131m\u0131z\u0131 yakla\u015f\u0131k bin d\u00f6n\u00fcme \u00e7\u0131karmay\u0131 ve hasat edilecek \u00fcr\u00fcn miktar\u0131m\u0131z\u0131 y\u00fczde 40 art\u0131rmay\u0131 planl\u0131yoruz.<\/p>\n \u00d6rnek vermek gerekirse 610 bin metrekarelik alanda 50 bin nar a\u011fac\u0131 ile 2 bin 130 ton meyve elde ederken, teraslama sistemi ile 854 bin metrekare alanda a\u011fa\u00e7 say\u0131s\u0131 70 bine \u00e7\u0131k\u0131yor ve elde edilen meyve miktar\u0131 2 bin 800 tona ula\u015f\u0131yor. Plantasyon yat\u0131r\u0131m\u0131m\u0131zla beraber kulland\u0131\u011f\u0131m\u0131z nar\u0131n yakla\u015f\u0131k 2 kat\u0131n\u0131 bu alandan elde edebilece\u011fiz. B\u00f6\u011f\u00fcrtlen ihtiyac\u0131m\u0131z\u0131n da y\u00fczde 100\u2019\u00fcn\u00fc buradan kar\u015f\u0131layaca\u011f\u0131z. 2024 y\u0131l\u0131nda berry grubu meyveler ve sebzeler i\u00e7in hasada ba\u015flayaca\u011f\u0131z.<\/p>\n Yat\u0131r\u0131m\u0131m\u0131z ile \u00e7e\u015fitli sat\u0131n alma kanallar\u0131na ihtiya\u00e7 duymadan maliyetlerimizi en uygun seviyede tutup, m\u00fc\u015fterilerimize y\u00fcksek kaliteyi en uygun fiyatla sunabilece\u011fiz. Ba\u015fta Avrupa ve Ortado\u011fu olmak \u00fczere yurt d\u0131\u015f\u0131na taze meyve ve sebze ihracat\u0131 ger\u00e7ekle\u015ftirerek bulundu\u011fumuz pazarlardaki rekabet g\u00fcc\u00fcm\u00fcz\u00fc art\u0131raca\u011f\u0131z\u201d diye konu\u015ftu.<\/p>\n ABD\u2019li perakende devi Walmart ile i\u015fbirli\u011fine imza att\u0131<\/strong><\/p>\n Stratejik i\u015fbirliklerine ve projelerine devam eden Elite Naturel, ABD pazar\u0131ndaki hacmini b\u00fcy\u00fctmek ve var olan projelerine yenilerini eklemek i\u00e7in ABD’nin en b\u00fcy\u00fck perakende sat\u0131\u015f ma\u011fazalar\u0131 zincirlerinden biri olan Walmart ile Elite Naturel Organik \u00fcr\u00fcnlerinin sat\u0131\u015f\u0131 i\u00e7in anla\u015fma ger\u00e7ekle\u015ftirdi.<\/p>\n Walmart ile yap\u0131lan anla\u015fmay\u0131 de\u011ferlendiren Elite Naturel \u0130cra Kurulu Ba\u015fkan\u0131 \u00c7a\u011fr\u0131 E\u015fmekaya, \u201cOrganik \u00fcr\u00fcnler i\u00e7in ABD b\u00fcy\u00fck bir pazar ve biz yakla\u015f\u0131k 14-15 y\u0131ld\u0131r \u00fcr\u00fcnlerimizi ABD pazar\u0131yla bulu\u015fturuyoruz. Buradaki b\u00fcy\u00fck zincirler markalar\u0131n\u0131 bize emanet ediyor.<\/p>\n K\u0131sa s\u00fcre \u00f6nce ABD\u2019nin en b\u00fcy\u00fck perakende sat\u0131\u015f ma\u011fazas\u0131 zinciri Walmart ile de bir anla\u015fma yapt\u0131k. Ger\u00e7ekle\u015ftirdi\u011fimiz anla\u015fma sonucunda Walmart\u2019\u0131n belli ma\u011fazalar\u0131nda Elite Organic markam\u0131zla sat\u0131\u015fa ba\u015fland\u0131. ABD’de di\u011fer perakende sat\u0131\u015f kanallar\u0131yla da \u00fcr\u00fcnlerimizin sat\u0131\u015f\u0131na y\u00f6nelik g\u00f6r\u00fc\u015fmelerimiz devam ediyor\u201d dedi.<\/p>\n \u201cToplam sat\u0131\u015f\u0131n y\u00fczde 94\u2019\u00fc ihracattan geliyor\u201d<\/strong><\/p>\n 4 k\u0131tada 30 \u00fclkeye ihracat ger\u00e7ekle\u015ftirdiklerini belirten \u00c7a\u011fr\u0131 E\u015fmekaya, toplam sat\u0131\u015flar\u0131 i\u00e7inde ihracat\u0131n oran\u0131n\u0131n y\u00fczde 94 seviyelerinde oldu\u011funu vurgulad\u0131. A\u011f\u0131rl\u0131kl\u0131 Amerika ve Kuzey Amerika\u2019ya ihracat yapt\u0131klar\u0131n\u0131 belirten E\u015fmakaya, \u201c\u00c7in i\u00e7in gemiler yolda. Japonya ile 2003 y\u0131l\u0131ndan beri \u00e7al\u0131\u015f\u0131yoruz. G\u00fcney Kore, Avusturalya, Tayland, Tayvan, Avrupa\u2019da Almanya, \u0130sve\u00e7, Norve\u00e7, Danimarka, Hollanda, Ortado\u011fu\u2019da ise BAE, Kuveyt, L\u00fcbnan ve Katar sat\u0131\u015f ger\u00e7ekle\u015ftirdi\u011fimiz \u00fclkeler aras\u0131nda.<\/p>\n K\u0131sa s\u00fcre \u00f6nce Almanya merkezli Elite Naturel GmbH \u015firketimizi faal hale getirdik. Almanya\u2019da olu\u015fturdu\u011fumuz a\u011f ile Avrupa Birli\u011fi ve \u0130skandinav pazar\u0131nda m\u00fc\u015fterinin kap\u0131s\u0131na kadar hizmet vermeyi planl\u0131yoruz. Yak\u0131n zamanda Almanya\u2019da organik \u00fcretimin duayeni diyebilece\u011fimiz bir marka ile g\u00f6r\u00fc\u015ft\u00fck\u201d dedi.<\/p>\n<\/p><\/div>\n