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\u015eirket \u00e7\u0131karlar\u0131n\u0131n toplumsal \u00e7\u0131karlar ile \u00e7at\u0131\u015fmad\u0131\u011f\u0131, ekonomik ve kar odakl\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n yan\u0131nda sosyal ve \u00e7evresel konular\u0131n da \u015firketlerin sorumlulu\u011fu haline geldi\u011fi yeni bir d\u00fcnya d\u00fczenine do\u011fru yol al\u0131yoruz.<\/p>\n
\u015eirketleri ve i\u015f yap\u0131\u015f \u015fekillerini k\u00f6kl\u00fc bir \u015fekilde etkileyen ve yeniden tasarlayan s\u00fcrd\u00fcr\u00fclebilirlik uygulamalar\u0131 her sekt\u00f6rde kendini g\u00f6steriyor. D\u00fcnyaya olan etkisini \u00e7evresel ve sosyal a\u00e7\u0131ndan ayak iyile\u015ftirmeyi hedefl eyen moda sekt\u00f6r\u00fc de bunlar\u0131n ba\u015f\u0131nda geliyor.<\/p>\n
T\u00fcrkiye\u2019nin \u00f6nde gelen l\u00fcks perakende markas\u0131 Beymen bu kapsamda, \u201cD\u00fcnyaya S\u00f6z\u00fcm\u00fcz Var\u201d diyerek, Beymen Promise \u00e7at\u0131s\u0131 alt\u0131nda s\u00fcrd\u00fcr\u00fclebilirlik yol haritas\u0131n\u0131 a\u00e7\u0131kl\u0131yor.<\/p>\n
Beymen Promise manifestosu, \u201cModa, kendimize yak\u0131\u015fan\u0131 giymek kadar kendimize yak\u0131\u015fan\u0131 yapmak. D\u00f6ng\u00fcsel modada \u00f6nc\u00fc olmaya s\u00f6z\u00fcm\u00fcz var!\u201d masaj\u0131n\u0131 veriyor ve Beymen\u2019in do\u011faya, topluma ve \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik taahh\u00fctlerini kaps\u0131yor.<\/p>\n
Manifestosunda gelecek ku\u015faklara daha g\u00fczel bir d\u00fcnya b\u0131rakma hedefi yle hareket etti\u011fini anlatan Beymen, s\u00fcrd\u00fcr\u00fclebilir moda anlay\u0131\u015f\u0131n\u0131n; \u00e7evreye duyarl\u0131, sosyal alanlarda adil ve e\u015fitlik\u00e7i, k\u00fclt\u00fcrel a\u00e7\u0131dan sayg\u0131l\u0131 ve ekonomik olarak uygulanabilir i\u015f modellerini kapsad\u0131\u011f\u0131n\u0131 vurguluyor.<\/p>\n
\u201cS\u00fcrd\u00fcr\u00fclebilirlik konusundaki hassasiyetlerin al\u0131\u015fveri\u015f tercihlerine de yans\u0131d\u0131\u011f\u0131 bir d\u00f6nemdeyiz. Biz de Beymen Grubu olarak s\u00fcrd\u00fcr\u00fclebilirli\u011fi merkeze ald\u0131\u011f\u0131m\u0131z bir d\u00f6n\u00fc\u015f\u00fcm ya\u015f\u0131yoruz\u201d ifadelerini kullanan Beymen Group CEO\u2019su Elif \u00c7ap\u00e7\u0131,\u201cBeymen Promise\u201d \u00e7at\u0131s\u0131 alt\u0131nda bir araya getirilen s\u00fcrd\u00fcr\u00fclebilirlik yol haritas\u0131 hakk\u0131nda \u015fu bilgileri veriyor:<\/p>\n
D\u00f6ng\u00fcsel moda ile her proje bu d\u00fcnya i\u00e7in \u201cModada s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131; tasar\u0131mdan \u00fc retime, al\u0131\u015f veri\u015f al\u0131\u015f kanl\u0131klar\u0131m\u0131zdan k\u0131yafet ve aksesuarlar\u0131m\u0131z\u0131n kullan\u0131m s\u00fc relerine ve geri d\u00f6n\u00fc\u015f\u00fcmlerine uzanan bir\u00e7ok alan\u0131 kaps\u0131yor. Beymen Promise bizleri daha iyi bir gelecek vizyonu alt\u0131nda bulu\u015fturuyor. S\u00fcrd\u00fcr\u00fclebilirlik yakla\u015f\u0131m\u0131m\u0131z\u0131 ortaya koydu\u011fumuz manifestomuzda da ifade etti\u011fimiz gibi d\u00f6ng\u00fcsel modan\u0131n i\u00e7inde, duyarl\u0131, sayg\u0131l\u0131, adil ve e\u015fitlik\u00e7i i\u015f modellerimizle att\u0131\u011f\u0131m\u0131z her ad\u0131m, hayata ge\u00e7irdi\u011fimiz her proje, bu d\u00fcnya i\u00e7in. Ya\u015fad\u0131\u011f\u0131m\u0131z d\u00fcnyadan, \u00fclkemizden, insan\u0131m\u0131zdan ald\u0131\u011f\u0131m\u0131z ilhamla yolumuzu \u00e7iziyoruz. D\u00fcnyam\u0131z, etkilerini hepimizin her ge\u00e7en g\u00fcn \u00e7ok daha derinden hissetti\u011fi farkl\u0131 krizleri bir arada ya\u015fad\u0131\u011f\u0131m\u0131z bir d\u00f6nemden ge\u00e7iyor. \u0130klim krizi d\u00fcnyam\u0131z\u0131, hayatlar\u0131m\u0131z\u0131 ve i\u015f modellerimizin s\u00fcrd\u00fcr\u00fclebilirli\u011fini pek \u00e7ok a\u00e7\u0131dan olumsuz etkiliyor. Ayr\u0131ca s\u00fcrd\u00fcr\u00fclebilirlik konusundaki hassasiyetlerin al\u0131\u015fveri\u015f tercihlerine de yans\u0131d\u0131\u011f\u0131 bir d\u00f6nemdeyiz. Biz de Beymen Grubu olarak s\u00fcrd\u00fcr\u00fclebilirli\u011fi merkeze ald\u0131\u011f\u0131m\u0131z bir d\u00f6n\u00fc\u015f\u00fcm ya\u015f\u0131yoruz. ESG \u00e7er\u00e7evesinde kapsay\u0131c\u0131, kararl\u0131, \u015feff af ve \u00f6l\u00e7\u00fclebilir bir \u00e7al\u0131\u015fma modeli benimsiyoruz. Tedarik zincirimizi de kapsayan \u015fekilde t\u00fcm ekosistemimize yayg\u0131nla\u015ft\u0131raca\u011f\u0131m\u0131z k\u00fcresel referanslar\u0131m\u0131z\u0131 belirledik, sertifi kasyon s\u00fcre\u00e7lerimizi tamamlad\u0131k. At\u0131k ve \u00fcretimde kullan\u0131lan su miktar\u0131n\u0131 ve karbon ayak izimizi kararl\u0131 bir \u015fekilde ve s\u00fcrekli azaltacak \u015fekilde yol haritam\u0131z\u0131 \u00e7izdik.\u201d<\/p>\n
\u201cS\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130K B\u0130R SEZON DE\u011e\u0130L, HER SEZON \u00dcST\u00dcM\u00dcZDE\u201d<\/strong><\/p>\n \u201cBeymen Promise\u201d manifestosu kapsam\u0131nda verilen taahh\u00fctler \u015f\u00f6yle:<\/p>\n \u00c7anta ta\u015f\u0131mak biraz da sorumluluk ta\u015f\u0131mak olmal\u0131:<\/strong> Beymen Reborn ile ikonik \u00e7antalar\u0131 yeni sahipleri ile bulu\u015fturmaya s\u00f6z veren Beymen, d\u00f6ng\u00fcsel moda yakla\u015f\u0131m\u0131n\u0131 bu platforma eklenmesi planlanan Beymen Repair ve Beymen Recycle ad\u0131mlar\u0131yla s\u00fcrd\u00fcrecek.<\/p>\n Ambalajlar sadece giysileri de\u011fil, d\u00fcnyay\u0131 da korumal\u0131:<\/strong> 2024 ilk yar\u0131 sonuna kadar Beymen Grubu\u2019nun t\u00fcm ambalajlar\u0131 y\u00fczde 100 s\u00fcrd\u00fcr\u00fclebilir sertifikal\u0131 malzemelerden olacak. T\u00fcm gruba yay\u0131lan bu uygulama ile ambalajlardaki sel\u00fclozik materyallerin s\u00fcrd\u00fcr\u00fclebilirlik esasl\u0131 standartlara sahip olmas\u0131 i\u00e7in k\u00fcresel \u00f6l\u00e7ekte faaliyet g\u00f6steren Forest Stwardship Council (FSC) sertifikal\u0131 \u00fcr\u00fcnler tercih ediliyor.<\/p>\n \u00d6nemli olan modada iz b\u0131rak\u0131rken do\u011fadaki izimizi azaltmak:<\/strong> Beymen at\u0131k y\u00f6netimi ve \u00fcretimde kullan\u0131lan su miktar\u0131n\u0131 ve karbon ayak izini s\u00fcrekli \u015fekilde azaltmay\u0131 hedefl eyen \u00e7al\u0131\u015fmalar\u0131 ile 2040 itibariyle s\u0131f\u0131r at\u0131k ve s\u0131f\u0131r emisyon hedefine s\u00f6z veriyor.<\/p>\n Tasarlaman\u0131n, \u00fcretmenin sonu yok. Ama suyun var:<\/strong> Denim \u00fcretiminde \u00e7ok y\u00fcksek oranda su ve eletrik tasarrufu sa\u011flayan Jeanologia prosesini uygulayan Beymen, pamuk \u00fcretiminde d\u00fcnyan\u0131n en b\u00fcy\u00fck pamuk s\u00fcrd\u00fcr\u00fcl\u00fclebilirlik program\u0131 \u201cBetter Cotton Initiative\u201d (BCI) ile de su t\u00fcketimini azaltmaya s\u00f6z\u00fcm\u00fcz veriyor. Bunlar\u0131n yan\u0131 s\u0131ra y\u00fcnl\u00fc kuma\u015flarda, Responsible Wool Standard\u2019\u0131 (RWS) temel \u015fart olarak kabul eden Beymen, okyanuslar\u0131n korunmas\u0131 i\u00e7in toplanan plastik at\u0131klar\u0131 geri d\u00f6n\u00fc\u015ft\u00fcrerek dolgu malzemesi ya da iplik olarak kullanabilen hammaddeler \u00fcreten REPREVE ve Thermolite ile de \u00e7al\u0131\u015f\u0131yor. \u00d6te yandan Lenzing taraf\u0131ndan do\u011fal hammaddelerden elde edilen ve \u00e7evreye duyarl\u0131 s\u00fcre\u00e7lerle \u00fcretilen Tencel ve Ecovero elyafl ar\u0131 da \u00fcretim s\u00fcre\u00e7lerinde kullan\u0131yor.<\/p>\n Hayat\u0131n her alan\u0131nda kad\u0131nlar g\u00fc\u00e7lenerek y\u00fcr\u00fcmeli:<\/strong> Birle\u015fmi\u015f Milletler Kad\u0131n\u0131n G\u00fc\u00e7lenmesi Prensipleri\u2019nin (WEPs) imzac\u0131s\u0131 olarak e\u015fitli\u011fe s\u00f6z veren Beymen, yakla\u015f\u0131k y\u00fczde 45 olan kad\u0131n \u00e7al\u0131\u015fma oran\u0131n\u0131 2025 itibariyle y\u00fczde 50\u2019ye \u00e7\u0131kararak e\u015fit bir \u00e7al\u0131\u015fma ortam\u0131na s\u00f6z veriyor. Kad\u0131nlar\u0131n ekonomik ve toplumsal ya\u015famda g\u00fc\u00e7lenmesi i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fcten Beymen; e\u015fitlilik, \u00e7e\u015fitlilik ve kapsay\u0131c\u0131l\u0131k konusunda kurum i\u00e7indeki \u00e7al\u0131\u015fmalar\u0131n\u0131 d\u0131\u015far\u0131ya ta\u015f\u0131maya da haz\u0131rlan\u0131yor.<\/p>\n S\u00fcrd\u00fcr\u00fclebilirlik bir sezon de\u011fil, her sezon \u00fcst\u00fcm\u00fczde:<\/strong> Beymen b\u00fcnyesindeki 1000\u2019i a\u015fk\u0131n marka aras\u0131nda s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcn ve markalar\u0131 art\u0131rmaya s\u00f6z veriyor.<\/p>\n<\/p><\/div>\n