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Fatma KAYTEZ<\/strong><\/p>\n T\u00fcrkiye\u2019nin ilk t\u0131ra\u015f b\u0131\u00e7a\u011f\u0131 \u00fcreticisi olan Zaza, 106 y\u0131l\u0131 geride b\u0131rakt\u0131. Markan\u0131n \u00fc\u00e7\u00fcnc\u00fc ku\u015fak y\u00f6neticisi Paula Zazadze, T\u00fcrkiye\u2019nin ilk, d\u00fcnyan\u0131n \u00fc\u00e7\u00fcnc\u00fc t\u0131ra\u015f b\u0131\u00e7a\u011f\u0131 \u015firketi olduklar\u0131n\u0131 s\u00f6yledi. \u0130stanbul Ticaret Odas\u0131\u2019n\u0131n halen faaliyette bulunan en eski \u00fcyesi olduklar\u0131n\u0131 da hat\u0131rlatan Zazadze, b\u00fcy\u00fcklerinden \u00f6\u011frendikleri disiplin, iman, \u00e7al\u0131\u015fkanl\u0131k, d\u00fcr\u00fcstl\u00fck ve sosyal dayan\u0131\u015fma prensipleriyle \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fcklerini kaydetti.<\/p>\n Bu y\u0131l ihracatta y\u00fczde 20 b\u00fcy\u00fcme hedeflediklerini a\u00e7\u0131klayan Zazadze, ihra\u00e7 pazarlar\u0131na yenilerini de ekleyeceklerini bildirdi. Markan\u0131n \u00fc\u00e7\u00fcnc\u00fc ku\u015fak y\u00f6neticisi Paula Zazadze ile markan\u0131n kurulu\u015funu, hedeflerini ve planlar\u0131n\u0131 konu\u015ftuk.<\/p>\n Markan\u0131n temeli ne zaman at\u0131ld\u0131? Marka d\u00fcnden bug\u00fcne nas\u0131l bir de\u011fi\u015fimle geldi?<\/strong><\/p>\n Zaza markas\u0131 ve Zaza \u015eirketler Grubu 1917 y\u0131l\u0131nda G\u00fcrc\u00fc as\u0131ll\u0131 g\u00f6\u00e7men Paul Zazadze taraf\u0131ndan kuruldu. Cumhuriyetin ilk y\u0131llar\u0131ndan itibaren Tahtakale piyasas\u0131nda \u00f6nc\u00fc olan Zaza, t\u0131ra\u015f b\u0131\u00e7a\u011f\u0131, berber levaz\u0131mat\u0131, en kaliteli \u0130sve\u00e7 \u00e7eli\u011finden \u00fcretilmi\u015f Frans\u0131z ve Alman \u00fcr\u00fcn\u00fc ustura, \u00e7ak\u0131, makas ve sa\u00e7 kesme makinesi \u00fcr\u00fcnlerinde piyasa liderli\u011fine oturdu. Bu \u00fcr\u00fcnlerin yan\u0131 s\u0131ra kozmetik \u00fcr\u00fcnlerinde de Zaza, muhtelif markalarla \u00f6nemli geli\u015fmeler kaydetti. T\u00fcrkiye\u2019nin ilk t\u0131ra\u015f b\u0131\u00e7a\u011f\u0131 fabrikas\u0131n\u0131 kurdu.<\/p>\n Zaza Grubu\u2019nun ikinci nesli Simon Zazadze, Tahtakale\u2019de s\u00fcrmeye devam eden ticari i\u015flere ilaveten 1956 y\u0131l\u0131nda Kartal \u00c7elik E\u015fya Sanayi ve Ticaret A\u015e firmas\u0131n\u0131 kurarak t\u0131ra\u015f b\u0131\u00e7a\u011f\u0131 \u00fcretim i\u015flerini geli\u015ftirdi ve ihracat piyasalar\u0131na da y\u00f6neldi. Ortado\u011fu, Rusya, Kuzey Afrika ve Avrupa piyasalar\u0131na her y\u0131l Zaza, Lord ve muhtelif markalar alt\u0131nda on milyonlarca adet klasik \u00e7ift tarafl\u0131 paslanmaz \u00e7elik ve en son teknoloji ile \u00fcretilmi\u015f tek kullan\u0131ml\u0131k t\u0131ra\u015f b\u0131\u00e7aklar\u0131 sat\u0131\u015f\u0131 yap\u0131ld\u0131.<\/p>\n Simon Zazadze bir yandan da sekt\u00f6r\u00fc geli\u015ftirmeye y\u00f6nelik i\u015fler yaparak T\u00fcrkiye ve Avrupa\u2019da bir\u00e7ok t\u0131ra\u015f b\u0131\u00e7a\u011f\u0131 fabrikas\u0131 kurulmas\u0131na \u00f6nc\u00fcl\u00fck etti. M\u0131s\u0131r, Hindistan, Kuzey \u0130rlanda, Fransa, Bulgaristan, L\u00fcbnan \u00fclkelerinde. Bunlardan bir tanesi olan ve 1964 y\u0131l\u0131nda y\u00fczde 50 yabanc\u0131 sermayeyle kurulan Perma Sharp \u015firketi T\u00fcrkiye\u2019nin \u00f6nemli pazar pay\u0131na sahip bir \u015firket haline gelip 1989 y\u0131l\u0131nda Gillette firmas\u0131 taraf\u0131ndan sat\u0131n al\u0131nd\u0131. Gillette\u2019in T\u00fcrkiye pazar\u0131na giri\u015fi de bu \u015fekilde oldu.<\/p>\n Zaza Grubu\u2019nun \u00fc\u00e7\u00fcnc\u00fc nesli ise 2000\u2019li y\u0131llardan itibaren \u00f6nemli teknolojik geli\u015fmeler ya\u015fanan bu sekt\u00f6rde d\u00fcnya \u00e7ap\u0131nda \u00fcreticilerle i\u015fbirlikleri geli\u015ftirerek T\u00fcrkiye\u2019de private label t\u0131ra\u015f b\u0131\u00e7a\u011f\u0131n\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc yaparak \u00f6nemli market zincirlerinin tedarik\u00e7ili\u011fine odakland\u0131. Piyasa lideri firmalara muadil kalitede \u00fcr\u00fcnleri en uygun ekonomik \u015fartlarda t\u00fcketiciyle bulu\u015fturmak \u00fczerine Personna ve Wilkinson gibi markalarla i\u015fbirlikleri yap\u0131larak s\u00fcrekli geli\u015fmekte olan sunumlarla g\u00fcn\u00fcm\u00fcze gelindi.<\/p>\n \u015eu anda hangi \u00fcr\u00fcnleri piyasaya sunuyorsunuz?<\/strong><\/p>\n \u00a0Zaza\u2019n\u0131n tart\u0131\u015f\u0131lmaz ticari ve sanayi \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc canl\u0131 tutan \u00fc\u00e7\u00fcnc\u00fc nesil, T\u00fcrkiye\u2019nin kozmetik simgesi olan Zaza Han Tahtakale\u2019de bir as\u0131r boyunca y\u00fcr\u00fct\u00fclen ba\u015far\u0131l\u0131 ticareti devam ettirmekte. Zaza markas\u0131yla profesyonel her t\u00fcrl\u00fc berber levaz\u0131mat\u0131, t\u0131ra\u015f b\u0131\u00e7a\u011f\u0131, ustura, makas, elektrikli sa\u00e7 kesme makineleri ve sa\u00e7 kesme makineleriyle se\u00e7kin \u00fcr\u00fcnler sunmaya devam etmektedir. D\u00fcnya liderleri \u0130spanyol Termix, \u0130talyan Gamma+, Amerikan Style Craft in T\u00fcrkiye deki tek distrib\u00fct\u00f6r\u00fc olarak, T\u00fcrk berber-kuaf\u00f6r sekt\u00f6r\u00fcne ve nihai t\u00fcketicilere y\u00fczy\u0131ll\u0131k g\u00fcvencesi ile en \u00fcst kalite ve servis sunmakta.<\/p>\n \u015eirkette \u015fu anda ka\u00e7\u0131nc\u0131 ku\u015fak y\u00f6neticiler var? Siz ka\u00e7\u0131nc\u0131 ku\u015fak y\u00f6neticisiniz?<\/strong><\/p>\n \u00a01989\u2019da Paul Zazadze\u2019nin, ard\u0131ndan 2016\u2019da Simon Zazadze\u2019nin vefatlar\u0131n\u0131 takiben \u015fu an \u00fc\u00e7\u00fcnc\u00fc ve d\u00f6rd\u00fcnc\u00fc nesil y\u00f6neticiler sorumluluk alm\u0131\u015flard\u0131r.<\/p>\n Sizin sekt\u00f6re giri\u015finiz nas\u0131l oldu? E\u011fitiminiz ve \u00f6zge\u00e7mi\u015finizden k\u0131saca bahseder misiniz?<\/strong><\/p>\n \u00dc\u00e7\u00fcnc\u00fc ku\u015fak hissedar olarak \u015firkette \u00e7al\u0131\u015f\u0131yorum. \u00c7ocukluk d\u00f6nemimde babamla yurti\u00e7i ve yurtd\u0131\u015f\u0131 fabrika, fuar gezilerine kat\u0131l\u0131rd\u0131m. \u0130lkokul \u00e7\u0131k\u0131\u015f\u0131 Tahtakale\u2019de Zaza Han\u2019a giderdim. Derslerimi de Hali\u00e7 K\u00f6pr\u00fcs\u00fcn\u00fc ve Galata Kulesini g\u00f6ren Zaza Han\u2019\u0131n en \u00fcst kat\u0131nda yapard\u0131m. B\u00f6ylelikle sekt\u00f6re do\u011fal bir \u015fekilde girdim. Lausanne \u00dcniversitesi HEC \u0130ktisat ve Ekonomi 1985 mezunuyum. 1985-86\u00a0y\u0131llar\u0131nda\u00a0da Zaza Group\u2019un Kuzey \u0130rlanda\u2019da teknoloji deste\u011fi ve yat\u0131r\u0131m yapm\u0131\u015f oldu\u011fu t\u0131ra\u015f b\u0131\u00e7a\u011f\u0131 fabrikas\u0131nda \u00e7al\u0131\u015fmaya ba\u015flad\u0131m.\u00a0<\/p>\n Ard\u0131ndan Wall Street NYC de American Express Bank ta \u00e7al\u0131\u015f\u0131p, Harvard Business School da MBA\u00a0 e\u011fitimi g\u00f6rd\u00fcm (1990). MBA sonras\u0131 McKinsey Dan\u0131\u015fmanl\u0131k\u2019ta iki sene \u00e7al\u0131\u015f\u0131p, edindi\u011fim tecr\u00fcbelerle 1993\u2019e Zaza Group b\u00fcnyesinde Polsim Trading \u015firketi arac\u0131l\u0131\u011f\u0131yla Rusya\/Do\u011fu blok dayan\u0131kl\u0131 Zaza Group\u2019un T\u00fcrkiye\u203ade ve yurtd\u0131\u015f\u0131nda \u00fcretilmi\u015f \u00fcr\u00fcnlerinin ihracat\u0131n\u0131 \u00fcstlendim. Zaza Group\u2019ta profesyonel kuaf\u00f6r dal\u0131ndan da mesul\u00fcm.\u00a0<\/p>\n Sat\u0131\u015fta kullan at t\u0131ra\u015f b\u0131\u00e7aklar\u0131 ba\u015f\u0131 \u00e7ekiyor \u00dcr\u00fcn yelpazenizden bahseder misiniz?<\/strong><\/p>\n \u00a0En \u00e7ok hangi \u00fcr\u00fcn\u00fcn\u00fcz sat\u0131l\u0131yor? Zaza Grubu \u015firketleri dahilinde adet baz\u0131nda en \u00e7ok sat\u0131lan \u00fcr\u00fcnler kullan-at t\u0131ra\u015f b\u0131\u00e7aklar\u0131d\u0131r. Tek, \u00e7ift, \u00fc\u00e7 b\u0131\u00e7akl\u0131 kullan-atlar\u0131n yan\u0131 s\u0131ra ba\u015fl\u0131klar\u0131 de\u011fi\u015ftirilebilen sistem \u00fcr\u00fcnleri de sat\u0131lmaktad\u0131r. Bunlarla beraber sa\u00e7 kesme makinalar\u0131, sa\u00e7 kurutma makineleri, makaslar, usturalar, taraklar ve t\u0131ra\u015f sabunu, v\u00fccut spreyi gibi kozmetik \u00fcr\u00fcnler de t\u00fcketicilere sunulmaktad\u0131r.<\/p>\n Son d\u00f6nemde pazar pay\u0131 kazanma anlam\u0131nda en iyi performans\u0131 sergiledi\u011finiz kategoriler \u00fcr\u00fcnler neler oldu?<\/strong><\/p>\n \u00a0Profesyonellere ve bireysel t\u00fcketicilere y\u00f6nelik Zaza ve Gamma+ Sa\u00e7 Kurutma makineleri, Gamma+\/ Style Craft markal\u0131 sa\u00e7,sakal, kesme makinelerinde bilhassa \u00f6nemli kazan\u0131mlar olmu\u015f ve T\u00fcrkiye piyasas\u0131na \u00e7ok kaliteli yeni \u00fcr\u00fcnler sunulmu\u015ftur. Bunun yan\u0131 s\u0131ra, Cantu sa\u00e7 ve cilt bak\u0131m \u00fcr\u00fcnleri, Wlkinson kad\u0131n ve erkek t\u0131ra\u015f \u00fcr\u00fcnleri \u00f6nemli ba\u015far\u0131lar sa\u011flam\u0131\u015ft\u0131r.<\/p>\n Online sat\u0131\u015flar\u0131n\u0131z ve da\u011f\u0131t\u0131m kanallar\u0131n\u0131zdan bahseder misiniz?<\/strong><\/p>\n \u00a0E-ticaretimiz son y\u0131llarda \u00e7ok geli\u015fmi\u015f ve \u00fcr\u00fcnlerimize \u00f6nemli bir sat\u0131\u015f kanal\u0131 olmu\u015ftur. Bilhassa t\u0131ra\u015fsepetim.com e-ticaret sitemiz ve pazar partnerlerimiz sayesinde \u00fcr\u00fcnlerimizi t\u00fcketicilerle bulu\u015fturabiliyoruz. Online d\u0131\u015f\u0131nda, berber ve profesyonel \u00fcr\u00fcnlerimiz Tahtakale Zaza Han\u2019daki merkezimizden sat\u0131lmakta olup, private label t\u0131ra\u015f \u00fcr\u00fcnlerimiz ulusal zincirlere direkt olarak pazarlanmaktad\u0131r.<\/p>\n Biraz da ihracat pazarlar\u0131ndan s\u00f6z eder misiniz? Hangi \u00fclkelere \u00fcr\u00fcn g\u00f6nderiyorsunuz? \u0130hracatta hedefiniz nedir?<\/strong><\/p>\n Zaza Group u, Ortado\u011fu, Rusya, Kuzey Afrika ve Do\u011fu Avrupa piyasalar\u0131na y\u00fcz milyonlarca t\u0131ra\u015f \u00fcr\u00fcn\u00fc satm\u0131\u015ft\u0131r. Ba\u015fta Rusya, G\u00fcrcistan, \u0130talya, Almanya, Hollanda, Fransa, Bel\u00e7ika, ABD, Venezuela, Fas, Cezayir, \u0130ran, Irak, \u00dcrd\u00fcn, Afganistan ve L\u00fcbnan olmak \u00fczere 15 \u00fclkeyi a\u015fk\u0131n yere ihracat yap\u0131yoruz. \u00d6n\u00fcm\u00fczdeki zamanda bu \u00fclkelere yenileri eklemeyi ve say\u0131y\u0131 20\u2019e \u00e7\u0131karmay\u0131 planl\u0131yoruz. Bu y\u0131l ihracat\u0131m\u0131z\u0131 y\u00fczde 20 oran\u0131nda da art\u0131rmay\u0131 hedefliyoruz.<\/p>\n \u201cE\u011fitime ve spora \u00f6nem veren bir aileyiz\u201d<\/strong><\/p>\n E\u011fitime ve spora \u00f6nem veren bir aile olduklar\u0131na i\u015faret eden Paula Zazadze, bu konuda \u015funlar\u0131 s\u00f6yledi: \u201cDisiplinli \u00e7al\u0131\u015fma prensibimiz do\u011frultusunda spora \u00e7ok \u00f6nem veren bir aile olarak de\u011fi\u015fik spor dallar\u0131nda bunun neticelerini al\u0131yoruz. \u00dc\u00e7\u00fcnc\u00fc nesil Pol Zazadze T\u00fcrkiye rekortmeni milli su kayak\u00e7\u0131s\u0131d\u0131r.<\/p>\n D\u00f6rd\u00fcnc\u00fc nesil Isabella Arrigo Zazadze Stanford \u00dcniversite\u2019nde Stanford Polo tak\u0131m\u0131n\u0131n kaptan\u0131d\u0131r. Alessia Arrigo Zazadze T\u00fcrkiye Binicilik Federasyonu\u2019na ba\u011fl\u0131 milli binici olarak 2016 y\u0131l\u0131ndan beri de\u011fi\u015fik Avrupa \u015eampiyonalar\u0131nda ba\u015far\u0131yla T\u00fcrkiye\u2019yi temsil etmi\u015ftir. Ge\u00e7en temmuz ay\u0131nda Olimpiyat C Grubu Tak\u0131m Se\u00e7me Uluslararas\u0131 Yar\u0131\u015fmas\u0131nda Prag\u2019da T\u00fcrkiye\u2019yi temsil eden \u201cEn iyi T\u00fcrk 5 binici \u201c olarak kat\u0131lm\u0131\u015ft\u0131r.<\/p>\n Yine d\u00f6rd\u00fcnc\u00fc nesilden Luka Zazadze de su kaya\u011f\u0131nda 17 ya\u015f alt\u0131 T\u00fcrkiye ve ABD birincisi olmu\u015ftur. E\u011fitimi de \u00e7ok \u00f6nemseyen bir aileyiz. Simon Zazadze 1968 y\u0131l\u0131nda Bomonti\u2019deki \u00d6zel Bilgi \u0130lkokulunu kurup \u00d6zel Bilgi Lisesinin ilk ad\u0131m\u0131n\u0131 atm\u0131\u015ft\u0131r. Her y\u0131l onlarca \u00f6\u011frenciye burs deste\u011fi veriyoruz. Babam e\u011fitime \u00e7ok \u00f6nem verip bizleri d\u00fcnyan\u0131n en tan\u0131nm\u0131\u015f \u00fcniversitelerinde okutmu\u015ftur, d\u00f6rd\u00fcnc\u00fc nesilde bu konuda \u00e7ok ba\u015far\u0131l\u0131d\u0131r.\u201d<\/p>\n \u201cDisiplinli \u00e7al\u0131\u015farak 106 y\u0131ld\u0131r ayaktay\u0131z\u201d<\/strong><\/p>\n Paula Zazadze, Zaza\u2019n\u0131n prensipleriyle ilgili olarak \u015funlar\u0131 s\u00f6yledi: \u201cB\u00fcy\u00fcklerimizden \u00f6\u011frendiklerimiz: Disiplin, \u0130man, \u00c7al\u0131\u015fkanl\u0131k, D\u00fcr\u00fcstl\u00fck ve Sosyal Dayan\u0131\u015fma prensipleridir. \u00c7al\u0131\u015fmada g\u00fcn, saat mevhumlar\u0131 olmaks\u0131z\u0131n her dakika pozitif olarak de\u011ferlendirilir. \u0130nsan inanc\u0131, i\u015fte \u00e7al\u0131\u015fanlar\u0131m\u0131zla tak\u0131m i\u015fbirli\u011fi, sosyal sorumluluk, kad\u0131n\/erkek e\u015fitli\u011fi Zaza Group\u2019u 106 seneden beri y\u00f6neten prensiplerdir. Bu prensipler \u015fahsi, aile ve spor hayat\u0131m\u0131zda da bizi y\u00f6nlendirir.\u201d<\/p>\n En eski \u0130TO \u00fcyesi<\/strong><\/p>\n Zaza Group un \u0130stanbul Ticaret Odas\u0131\u2019n\u0131n 1925 tarihli ilk \u00fcyesi oldu\u011funu hat\u0131rlatan Paula Zazadze, Zaza\u2019ya \u0130TO\u2019nun faaliyetine devam eden kay\u0131tl\u0131 ilk \u00fcyesi oldu\u011fundan dolay\u0131 \u00fcyelik berat\u0131 verildi\u011fini s\u00f6yledi. Zazadze, \u201c2015 senesinde d\u00fczenlenen ilk \u201c\u0130TO \u00d6zel \u00d6d\u00fcl\u00fc\u201d Zaza Group\u2019a Cumhurba\u015fkan\u0131m\u0131z Erdo\u011fan taraf\u0131ndan Simon Zazadze\u2019ye verilmi\u015ftir\u201d dedi.<\/p>\n \u00a0<\/p>\n<\/p><\/div>\n