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SEV\u0130LAY \u00c7OBAN<\/strong><\/p>\n Eve servis sipari\u015flerde de dip fiyat politikas\u0131 uygulamay\u0131 i\u00e7eren yeni fiyat stratejisinin \u00f6ncelikli amac\u0131n\u0131 \u201cherkesin en lezzetli pizzay\u0131 h\u0131zl\u0131 ve en iyi fiyata yemesi\u201d olarak a\u00e7\u0131klayan \u00c7elebi G\u0131da A.\u015e. ve Little Caesars T\u00fcrkiye CEO\u2019su Banu Ar\u0131duru, markan\u0131n T\u00fcrkiye hikayesini yeniden yazmay\u0131 hedeflediklerini s\u00f6yledi. Ar\u0131duru, \u201cT\u00fcketici al\u0131\u015fkanl\u0131klar\u0131na y\u00f6nelik analizlerimiz sonucunda GelAl servis stratejimizi de\u011fi\u015ftirdik. M\u00fc\u015fterinin sipari\u015fini \u015fubeden almas\u0131 b\u00fcy\u00fck bir maliyet avantaj\u0131 getiriyor ve biz bu avantaj\u0131n neredeyse tamam\u0131n\u0131 m\u00fc\u015fterilerimize yans\u0131t\u0131yoruz\u201d dedi.<\/p>\n “Franchise’a yo\u011fun talep \u00f6ng\u00f6r\u00fcyoruz”<\/strong><\/p>\n Ar\u0131duru, \u015fu anda 120 olan \u015fube say\u0131s\u0131n\u0131n 2025 sonunda 300\u2019e \u00e7\u0131karmay\u0131, be\u015f y\u0131l i\u00e7inde 600 \u015fubeye ula\u015fmay\u0131 hedeflediklerini ifade ederek, \u201cLittle Caesars olarak y\u00fczde 80 oran\u0131nda franchise operasyonu y\u00fcr\u00fct\u00fcyoruz. Little Caesars T\u00fcrkiye\u2019nin her \u015fey dahil \u015fube a\u00e7ma yat\u0131r\u0131m maliyeti; anahtar teslim 2 milyon 100 bin TL + KDV. \u0130\u015fletmeciler yat\u0131r\u0131mlar\u0131n\u0131 yakla\u015f\u0131k iki bu\u00e7uk y\u0131lda geri alabiliyorlar. Yeni d\u00f6nemde de yo\u011fun bir franchise talebi \u00f6ng\u00f6r\u00fcyoruz\u201d diye konu\u015ftu.<\/p>\n \u201cY\u00fczde 99,9 yerli \u00fcr\u00fcn kullan\u0131yoruz\u201d<\/strong><\/p>\n \u00a0Banu Ar\u0131duru, Little Caesars T\u00fcrkiye\u2019nin yerli \u00fcreticileri destekledi\u011fini dile getirerek, \u201c\u00c7ok uzun s\u00fcredir \u00fcr\u00fcnlerimizde kullan\u0131lan hammaddelerin y\u00fczde 99,9\u2019unu yerli \u00fcreticilerden temin ediyoruz. Hem \u00fcreticiyi kollayacak hem de esas \u00fcr\u00fcn\u00fc \u00fcreten k\u00f6ydeki ki\u015fiyi koruyacak d\u00f6ng\u00fcy\u00fc sa\u011flamazsak bizim hammadde s\u00fcreklili\u011fini yaratmam\u0131z m\u00fcmk\u00fcn de\u011fil. Hem se\u00e7ti\u011fimiz i\u015f ortaklar\u0131m\u0131za dikkat ediyoruz hem de onlar\u0131n ger\u00e7ekten i\u015flerini s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde yapmalar\u0131 i\u00e7in destek oluyoruz\u201d ifadesini kulland\u0131.<\/p>\n \u201cDijital d\u00f6n\u00fc\u015f\u00fcm yat\u0131r\u0131m\u0131m\u0131z 2,5 milyon dolar\u201d<\/strong><\/p>\n \u00a0Ar\u0131duru, son 2 senede dijital d\u00f6n\u00fc\u015f\u00fcm ve yeni sat\u0131\u015f kanallar\u0131na anl\u0131k entegrasyon sa\u011flayan 2,5 milyon dolarl\u0131k yat\u0131r\u0131m ger\u00e7ekle\u015fti\u011fini ve 2023’te sat\u0131\u015flar\u0131n y\u00fczde 75\u2019inin dijitalden geldi\u011fini s\u00f6yledi. Her kanaldan gelen \u015fikayetlere geri d\u00f6n\u00fc\u015f ve \u00e7\u00f6z\u00fcm s\u00fcresinin de 4 dakikaya d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirtti.<\/p>\n K\u00fcresel pizza pazar\u0131 h\u0131z kesmiyor<\/strong><\/p>\n \u00a0Banu Ar\u0131duru\u2019nun verdi\u011fi bilgilere g\u00f6re; d\u00fcnya pizza pazar\u0131n\u0131n 2022\u2019den 2027\u2019ye y\u00fczde 86 oran\u0131nda b\u00fcy\u00fcmesi bekleniyor. 2022\u2019de fast food pazar\u0131nda y\u00fczde 27 olan pizza pay\u0131n\u0131n 2027\u2019de y\u00fczde 42 olaca\u011f\u0131 tahmin ediliyor. Ar\u0131duru, T\u00fcrkiye\u2019nin de bu b\u00fcy\u00fcme ivmesini yakalayaca\u011f\u0131n\u0131 belirterek, \u201cEuromonitor ve Deloitte verilerine g\u00f6re; Restoranda yeme i\u00e7me al\u0131\u015fkanl\u0131klar\u0131 pandemi \u00f6ncesi y\u00fczde 70 iken, pandemide y\u00fczde 43\u2019e kadar indi ve bug\u00fcn y\u00fczde 55\u2019e y\u00fckseldi\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n<\/p><\/div>\n