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\n<\/p>\n
S\u00dcMERBANK<\/strong>\u2019ta Ne\u015friyat M\u00fcd\u00fcrl\u00fc\u011f\u00fc sonras\u0131 1977 y\u0131l\u0131nda Ankara\u2019da a\u00e7t\u0131\u011f\u0131 matbaada etiket i\u015flerine de y\u00f6nelen 1968 ku\u015fa\u011f\u0131ndan \u00d6nder \u00d6zg\u00fcn<\/strong>, 1994 y\u0131l\u0131nda o\u011flu Mert \u00d6zg\u00fcn<\/strong>\u2019den yeni g\u00fcndeme gelen teknolojiyi ara\u015ft\u0131rmas\u0131n\u0131 istedi:<\/p>\n – O\u011flum, <\/strong>\u201cbarkod\u201d diye bir sistemden s\u00f6z ediliyor. Bak bakal\u0131m, o alana girmek i\u00e7in ne yapabiliriz<\/strong>.<\/p>\n Mert \u00d6zg\u00fcn<\/strong>, ABD\u2019den proje getirtti, babas\u0131n\u0131n 1977\u2019de temellerini att\u0131\u011f\u0131 Etisan\u2019\u0131n i\u015flerini b\u00fcy\u00fctecek kap\u0131n\u0131n a\u00e7\u0131lmas\u0131n\u0131 sa\u011flad\u0131:<\/p>\n – 12 bin firmaya <\/strong>\u201cbarkod\u201d dan\u0131\u015fmanl\u0131\u011f\u0131 hizmeti verdik.<\/strong><\/p>\n Bilkent \u00dcniversitesi\u2019nde bilgisayar b\u00f6l\u00fcm\u00fcn\u00fc bitiren Mert \u00d6zg\u00fcn<\/strong>, \u00f6deme sistemlerine odakland\u0131. Baz\u0131 yaz\u0131l\u0131mlar geli\u015ftirmeye ba\u015flad\u0131klar\u0131nda 2005 y\u0131l\u0131nda Ankara\u2019daki bir \u00fcniversitenin genel sekreter yard\u0131mc\u0131s\u0131 kap\u0131s\u0131n\u0131 \u00e7ald\u0131:<\/p>\n – \u00d6\u011frenci yemek fi\u015fleri \u00fczerinden doland\u0131r\u0131ld\u0131\u011f\u0131m\u0131z\u0131 anlad\u0131k. Bu \u015f\u00fcphe Say\u0131\u015ftay incelemelerinde ortaya \u00e7\u0131kt\u0131. Bizim <\/strong>\u201cyemek fi\u015fi doland\u0131r\u0131c\u0131l\u0131\u011f\u0131\u201dn\u0131 engelleyecek bir programa ihtiyac\u0131m\u0131z var. Acilen bir form\u00fcl bulabilir misiniz<\/strong>?<\/p>\n Doland\u0131r\u0131c\u0131l\u0131\u011f\u0131n nas\u0131l oldu\u011funu da anlatt\u0131:<\/p>\n – \u00dcniversitemizdeki \u00f6\u011frencilere yemek fi\u015fi da\u011f\u0131t\u0131yoruz. \u00d6\u011frencilerin tamam\u0131n\u0131n her g\u00fcn \u00fcniversitede yemek yemesi s\u00f6z konusu olmuyor. Kullan\u0131lmayan yemek fi\u015fleri birileri taraf\u0131ndan \u00e7akt\u0131rmadan i\u015fleme al\u0131n\u0131yor, kar\u015f\u0131l\u0131\u011f\u0131nda paras\u0131 tahsil ediliyor<\/strong>.<\/p>\n Mert \u00d6zg\u00fcn<\/strong> ve ekibi, \u0130srail\u2019den getirttikleri cihazlara dayal\u0131 bir \u00f6deme sistemini s\u00f6z konusu \u00fcniversiteye kurdu:<\/p>\n – Sistem ba\u015far\u0131l\u0131 \u015fekilde \u00e7al\u0131\u015fmaya ba\u015flad\u0131. Fiziki yemek fi\u015fi ortadan kalkt\u0131. \u00d6\u011frenciler kartl\u0131 sistemle yemek hizmeti almaya ba\u015flad\u0131<\/strong>.<\/p>\n Etisan ekibi, Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mert \u00d6zg\u00fcn<\/strong> liderli\u011finde s\u00f6z konusu sistemi ba\u015fka \u00fcniversitelere de kurmak \u00fczere kollar\u0131 s\u0131vad\u0131. \u00dcniversite ve sisteme dahil olan \u00f6\u011frenci say\u0131s\u0131 artmaya ba\u015flay\u0131nca bankalarla temasa ge\u00e7ildi:<\/p>\n – Bankan\u0131za gen\u00e7 m\u00fc\u015fteri kazand\u0131racak bir <\/strong>\u201cyemek bedeli \u00f6deme sistemi\u201dmiz var. Sistemde bankan\u0131z devreye girerse daha g\u00fc\u00e7l\u00fc ve sa\u011fl\u0131kl\u0131 bir modele d\u00f6n\u00fc\u015f\u00fcr. Siz de gen\u00e7 m\u00fc\u015fterileri kucaklam\u0131\u015f olursunuz<\/strong>.<\/p>\n Etisan Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mert \u00d6zg\u00fcn<\/strong>\u2019le ge\u00e7enlerde bulu\u015fup sohbet ettik. Olu\u015fturduklar\u0131 \u00f6deme sistemini 31 \u00fcniversiteye yayd\u0131klar\u0131n\u0131 belirtti:<\/p>\n – \u015eu anda 1.5 milyon \u00fcniversite \u00f6\u011frencisi bizim \u00f6deme sistemimizi kullan\u0131yor. Bankac\u0131l\u0131k tabanl\u0131 <\/strong>\u201ckamp\u00fcs \u00f6deme sistemi\u201d– mizde g\u00fcnl\u00fck provizyon say\u0131s\u0131 200 bin dolay\u0131nda seyrediyor<\/strong>.<\/p>\n \u015eirketin ge\u00e7en y\u0131l \u201cHolding A.\u015e<\/strong>.\u201dye d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ifade edip, faaliyet alanlar\u0131n\u0131 \u00f6zetledi:<\/p>\n – 2018 y\u0131l\u0131ndan bu yana farkl\u0131 i\u015f modeli ile geli\u015ftirdi\u011fimiz<\/strong> \u201c\u00f6deme sistemleri\u201d, \u201cmobil uygulamalar\u201d ve<\/strong> \u201cQR kod ile \u00f6deme\u201d gibi bile\u015fenleri bir arada sunuyoruz<\/strong>. \u201cKamp\u00fcs \u00f6deme sistemi\u201d bunlar\u0131n ba\u015f\u0131nda yer al\u0131yor<\/strong>.<\/p>\n \u201ce-kamp\u00fcs<\/strong>\u201d projesinde 2018 y\u0131l\u0131nda ula\u015ft\u0131klar\u0131 \u00fcniversite say\u0131s\u0131n\u0131n 9 oldu\u011funu bildirdi:<\/p>\n – 2019\u2019da hizmet verdi\u011fimiz \u00fcniversite say\u0131s\u0131 18\u2019e y\u00fckseldi. 2020\u2019de ya\u015fad\u0131\u011f\u0131m\u0131z COVID-19 pandemisi s\u00fcrecinde fiziki e\u011fitim- \u00f6\u011fretime ara verilince biz de durduk. 2021 y\u0131l\u0131nda \u00fcniversite say\u0131s\u0131 24\u2019e \u00e7\u0131kt\u0131. Bir bakanl\u0131k da sistemimize dahil oldu<\/strong>.<\/p>\n Hedefini payla\u015ft\u0131:<\/p>\n – 1.5 milyon \u00f6\u011frencinin 1 milyonu sistemimizi halen kamp\u00fcs i\u00e7inde g\u00fcvenle kullan\u0131yor. 31 \u00fcniversite ve 2 kamu kurulu\u015fu, Etisan\u2019\u0131n yeni i\u015f modeli ve teknik altyap\u0131s\u0131n\u0131 kullan\u0131yor. K\u0131sa vadede 3 milyon \u00f6\u011frenciyi kucaklamay\u0131, g\u00fcnl\u00fck 500 bin i\u015fleme ula\u015fmay\u0131 hedefliyoruz<\/strong>.<\/p>\n Bankac\u0131l\u0131k sistemini nas\u0131l kulland\u0131klar\u0131n\u0131 \u015f\u00f6yle a\u00e7t\u0131:<\/p>\n – Kamp\u00fcs n\u00fcfusunun mudi haline gelmesinden, finansal i\u015flemlerin provizyon i\u00e7in bankaya ula\u015fmas\u0131na kadar t\u00fcm s\u00fcre\u00e7lerde BDDK ve T.C. Merkez Bankas\u0131 mevzuatlar\u0131 \u00e7er\u00e7evesinde bankac\u0131l\u0131k sistemini kullan\u0131yoruz<\/strong>.<\/p>\n \u00dcniversitelerde \u201cyemek fi\u015fi doland\u0131r\u0131c\u0131l\u0131\u011f\u0131<\/strong>\u201dn\u0131 frenlemek \u00fczere geli\u015ftirilen model, Etisan\u2019da \u00e7\u0131tan\u0131n y\u00fckselmesini, 1.5 milyon \u00f6\u011frenciyi kucaklay\u0131p bankac\u0131l\u0131k sistemine ta\u015f\u0131mas\u0131n\u0131 sa\u011flam\u0131\u015f g\u00f6r\u00fcn\u00fcyor\u2026<\/p>\n 3 milyon \u00f6\u011frenci ve 500 bin g\u00fcnl\u00fck i\u015flem hedefine ula\u015fmalar\u0131n\u0131n \u00e7ok da uzak olmad\u0131\u011f\u0131 anla\u015f\u0131l\u0131yor\u2026<\/p>\n ET\u0130SAN<\/strong> Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mert \u00d6zg\u00fcn<\/strong>, baz\u0131 \u00fclkelerde bankalar\u0131n yeni m\u00fc\u015fteri edinmek i\u00e7in yapt\u0131\u011f\u0131 harcamadan \u00f6rnekler verdi:<\/p>\n – \u0130ngiltere\u2019de bankalar\u0131n 18-30 ya\u015f aral\u0131\u011f\u0131nda m\u00fc\u015fteri edinme maliyeti, mudi ba\u015f\u0131na 172 poundu, Avrupa\u2019da da 100 Euro<\/a>\u2019yu buluyor<\/strong>.<\/p>\n T\u00fcrkiye\u2019deki harcamaya i\u015faret etti:<\/p>\n – T\u00fcrkiye\u2019de bu rakam 52 dolar<\/a> d\u00fczeyinde. \u201cKamp\u00fcs \u00f6deme sistemi\u201d<\/strong>ne d\u00f6nd\u00fc:<\/p>\n – Bizim sistem bankalara \u00e7ok d\u00fc\u015f\u00fck maliyetle m\u00fc\u015fteri kazanma \u015fans\u0131 veriyor. \u00d6\u011frenciler ortalama 5 y\u0131l boyunca her g\u00fcn bankac\u0131l\u0131k sistemini aktif kullan\u0131yor<\/strong>.<\/p>\n ET\u0130SAN Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mert \u00d6zg\u00fcn, \u201ckamp\u00fcs \u00f6deme sistemi\u201d kapsam\u0131na giren \u00fcniversiteleri s\u0131ralad\u0131:<\/p>\n \u25a0<\/span><\/strong> Antakya Mustafa Kemal <\/strong>\u00dc<\/strong>niversitesi<\/strong>, Ardahan \u00dcniversitesi, Bayburt <\/strong>\u00dc<\/strong>niversitesi<\/strong>, Bing\u00f6l \u00dcniversitesi, \u00c7<\/strong>ank<\/strong>\u0131<\/strong>r<\/strong>\u0131<\/strong> Karatekin <\/strong>\u00dc<\/strong>niversitesi<\/strong>, Erzincan \u00dcniversitesi, Gazi \u00dcniversitesi<\/strong>, Hakkari \u00dcniversitesi, Isparta Uygulamal\u0131 Bilimler \u00dcniversitesi<\/strong>, Erciyes \u00dcniversitesi, \u015e\u0131rnak \u00dcniversitesi<\/strong>, Kayseri \u00dcniversitesi, K\u0131rklareli \u00dcniversitesi<\/strong>, Adnan Menderes \u00dcniversitesi, Ankara Sosyal Bilimler \u00dcniversitesi<\/strong>, Ankara Y\u0131ld\u0131r\u0131m Beyaz\u0131t \u00dcniversitesi, Trakya \u00dcniversitesi<\/strong>, Abant \u0130zzet Baysal \u00dcniversitesi, Gaziantep \u00dcniversitesi<\/strong>, \u00c7orum Hitit \u00dcniversitesi, Gaziantep \u0130slam ve Teknoloji \u00dcniversitesi<\/strong>, K\u00fctahya Dumlup\u0131nar \u00dcniversitesi, Kastamonu \u00dcniversitesi<\/strong>, K\u00fctahya Sa\u011fl\u0131k Bilimleri \u00dcniversitesi, Mardin Artuklu \u00dcniversitesi<\/strong>, Pamukkale \u00dcniversitesi, Van 100. Y\u0131l \u00dcniversitesi<\/strong>, Bart\u0131n \u00dcniversitesi, TED \u00dcniversitesi<\/strong>, Abdullah G\u00fcl<\/a> \u00dcniversitesi, Lokman Hekim \u00dcniversitesi<\/strong>.<\/p>\n \u00c7al\u0131\u015ft\u0131klar\u0131 bankalar\u0131 da aktard\u0131:<\/p>\n – A\u011f\u0131rl\u0131kl\u0131 Halkbank olmak \u00fczere Yap\u0131 Kredi Bankas\u0131, Denizbank ve PTT Bank ile i\u015fbirli\u011fimiz var<\/strong>.<\/p>\n ET\u0130SAN<\/strong> Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mert \u00d6zg\u00fcn<\/strong>, sistemlerinin bulut tabanl\u0131 \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirtti:<\/p>\n – Online bankac\u0131l\u0131k provizyon alt yap\u0131s\u0131n\u0131 kullan\u0131yor ve toplanan veriyi web tabanl\u0131 raporlama platformlar\u0131nda sunuyoruz<\/strong>.<\/p>\n Sistemin bankac\u0131l\u0131k protokollerini kulland\u0131\u011f\u0131n\u0131 kaydetti: – \u00dcniversiteler ve kurumlar, kendilerine \u00f6zel haz\u0131rlanm\u0131\u015f olan web tabanl\u0131 raporlama platformu sayesinde tek tu\u015f ile Say\u0131\u015ftay\u2019a raporlama yap\u0131yor. Say\u0131\u015ftay, bu raporlarda sunulan verileri baz al\u0131yor<\/strong>.<\/p>\n ET\u0130SAN<\/strong> Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mert \u00d6zg\u00fcn<\/strong>, \u201ce-kamp\u00fcs<\/strong>\u201d sisteminin kurulmas\u0131ndan, cep telefonuna y\u00fcklenen uygulamaya d\u00f6n\u00fc\u015fmesinden \u00f6nce \u00fcniversite yemekhanelerine giri\u015fte turnikeden ge\u00e7ildi\u011fini an\u0131msatt\u0131:<\/p>\n – Bir \u00fcniversitenin bizimle do\u011frudan \u00e7al\u0131\u015fan biriminin ba\u015f\u0131ndaki arkada\u015f beni telefonuna<\/strong> \u201cTurnikeci Mert Abi\u201d diye kaydetmi\u015f<\/strong>.<\/p>\n ET\u0130SAN<\/strong> Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mert \u00d6zg\u00fcn<\/strong>, D\u0131\u015f Ekonomik \u0130li\u015fkiler Kurulu (DE\u0130K) \u00e7at\u0131s\u0131 alt\u0131ndaki T\u00fcrkiye-\u0130srail \u0130\u015f Konseyi\u2019nde Ba\u015fkan Yard\u0131mc\u0131s\u0131 olarak g\u00f6rev yapt\u0131\u011f\u0131n\u0131 bildirdi:<\/p>\n – \u0130srail ile cihaz al\u0131m\u0131 konusunda i\u015fbirli\u011fimiz s\u00fcr\u00fcyor<\/strong>.<\/p>\n \u0130srail\u2019deki start-up ve onlara yat\u0131r\u0131m yapan fonlarla ilgili ekosisteme i\u015faret etti:<\/p>\n – \u0130srail\u2019de start-up say\u0131s\u0131 T\u00fcrkiye\u2019dekinin 10 kat\u0131n\u0131 buluyor. Onlara yat\u0131r\u0131m yapan fonlar\u0131n toplam b\u00fcy\u00fckl\u00fc\u011f\u00fc de yine bizdekinin 20-30 kat\u0131na ula\u015f\u0131yor<\/strong>.<\/p>\n Ard\u0131ndan yaz\u0131l\u0131mc\u0131lar ile onlara ihtiyac\u0131 olanlar\u0131 bulu\u015fturan bir model \u00fczerinde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 kaydetti:<\/p>\n – Etisan olarak bir platform olu\u015fturduk. Bu platform bir anlamda <\/strong>\u201cyaz\u0131l\u0131mc\u0131 havuzu\u201d gibi \u00e7al\u0131\u015f\u0131yor. Yaz\u0131l\u0131m talepleri m\u00fc\u015fteri \u015firketler taraf\u0131ndan platforma giriliyor. O yaz\u0131l\u0131m\u0131 ger\u00e7ekle\u015ftirebilecek ki\u015fi veya ki\u015filer platformdan g\u00f6r\u00fcp i\u015fi alabiliyor<\/strong>.<\/p>\n Sonra ekledi:<\/p>\n – Bu platformda yaz\u0131l\u0131mc\u0131 isterse tek kuruma ba\u011fl\u0131 \u00e7al\u0131\u015fmak yerine birka\u00e7 kuruma i\u015f yapabiliyor. \u015eu anda havuzda 17\u2019si yurt d\u0131\u015f\u0131ndan 50\u2019ye yak\u0131n yaz\u0131l\u0131mc\u0131 bulunuyor<\/strong>.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n<\/p><\/div>\nBankalar\u0131n yeni m\u00fc\u015fteri edinme maliyetleri 52 Euro\u2019yu buluyor<\/strong><\/span><\/h2>\n
Kapsama giren \u00fcniversiteler<\/strong><\/span><\/h2>\n
Say\u0131\u015ftay, incelemede bizim raporlar\u0131 baz al\u0131yor<\/strong><\/span><\/h2>\n
Turnikeci Mert Abi<\/span><\/strong><\/h2>\n
\u2018Yaz\u0131l\u0131mc\u0131 havuzu\u2019 olu\u015fturuyoruz<\/strong><\/span><\/h2>\n