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Kerim \u00dcLKER<\/strong><\/p>\n D\u00f6ner ise Ortado\u011fu\u2019da yayg\u0131nla\u015fan Shawarma ad\u0131yla Avrupa\u2019da sat\u0131l\u0131yor. D\u00fcnyan\u0131n b\u00fcy\u00fck d\u00f6nercisi unvan\u0131n\u0131 bir T\u00fcrk markas\u0131n\u0131n de\u011fil de Endonezyal\u0131 i\u015f insan\u0131 Hendy Setiono\u2019nun 1.300\u2019den fazla \u015fubesi olan Kebab Turki Baba Rafi ad\u0131yla ba\u015far\u0131l\u0131 i\u015fler \u00e7\u0131karmas\u0131, T\u00fcrk i\u015fletmelerinin bu konuyu yeterince \u00f6nemsemedi\u011fini ortaya koyuyor.<\/p>\n D\u00fcnyan\u0131n en zengin yeme-i\u00e7me k\u00fclt\u00fcr\u00fcne sahip olan, \u00fczerinde kurulan medeniyetlerin emanetini saklayan Anadolu\u2019yu bu konuda temsil eden bir \u015firket ile tan\u0131\u015ft\u0131m. G\u00fcneydo\u011fu Anadolu\u2019nun sembol g\u0131dalar\u0131ndan \u00e7i\u011fk\u00f6fteyi k\u00fcresel yolculu\u011fa \u00e7\u0131karan \u015firket EM Group\u2019a ba\u011fl\u0131 markas\u0131 \u00c7i\u011fk\u00f6ftem. 1993 y\u0131l\u0131nda 20\u2019li ya\u015flarda 3 giri\u015fimci karde\u015f taraf\u0131ndan kurulan, \u00c7i\u011fk\u00f6ftem markas\u0131n\u0131 da b\u00fcnyesinde bar\u0131nd\u0131ran EM Group\u2019un CEO\u2019su Muhammet Nezif Emek, markan\u0131n ba\u015far\u0131 hik\u00e2yesinin T\u00fcrk perakende sekt\u00f6r\u00fcne de \u00f6rnek oldu\u011funu g\u00f6steriyor. 30 y\u0131ll\u0131k ge\u00e7mi\u015fi olan markan\u0131n \u015fu anda 400\u2019den fazla \u015fubesi var.<\/p>\n Bu \u015fubelerin \u00f6nemli bir k\u0131sm\u0131 Avrupa\u2019da. \u0130ngiltere, Almanya, Fransa, Bel\u00e7ika, Hollanda, Avusturya, Macaristan, Polonya, KKTC, Azerbaycan\u2019daki \u015fubelerin say\u0131s\u0131 150\u2019nin \u00fczerinde, 140\u2019dan fazlas\u0131 da Avrupa\u2019da. Asl\u0131nda bu rakam \u015firketi, Avrupa\u2019daki en b\u00fcy\u00fck a\u011fa sahip T\u00fcrk \u015firketi yap\u0131yor. Perakende de d\u00e2hil, d\u00fcnya genelinde 100\u2019\u00fcn \u00fczerinde \u015fubesi olan birka\u00e7 T\u00fcrk markas\u0131 varken, \u00c7i\u011fk\u00f6ftem\u2019in sadece Avrupa\u2019da 140\u2019\u0131n \u00fczerinde olmas\u0131 olduk\u00e7a \u00f6nemli. Emek\u2019e g\u00f6re asl\u0131nda tek rakip T\u00fcrk Hava Yollar\u0131. Emek, \u201c2009 y\u0131l\u0131nda Avrupa\u2019da bayilik vermeye ba\u015flad\u0131k. THY\u2019den sonra Avrupa\u2019da en fazla \u015fubesi olan T\u00fcrk markas\u0131y\u0131z\u201d dedi.<\/p>\n Amerikal\u0131lara \u00e7i\u011f k\u00f6fte yedirecek<\/strong><\/p>\n \u00a0Emek\u2019in verdi\u011fi bilgiye g\u00f6re 11 \u00fclkedeki \u015fube a\u011f\u0131 bu y\u0131l geni\u015fleyecek. \u00d6ncelik yine Avrupa olacak. \u0130spanya \u015fubesinin t\u00fcm haz\u0131rl\u0131klar\u0131 tamamland\u0131 ve a\u00e7\u0131lmak \u00fczere. Portekiz\u2019de de \u015fubele\u015feceklerini dile getiren Emek, \u201cBu y\u0131l sadece Avrupa\u2019da 50 \u015fube a\u00e7m\u0131\u015f olaca\u011f\u0131z. Bir sonraki hedefimiz ABD ve K\u00f6rfez B\u00f6lgesi. 2 y\u0131l i\u00e7inde ABD\u2019de \u015fube a\u00e7may\u0131 planl\u0131yoruz. B\u00fcy\u00fcme plan\u0131m\u0131zda G\u00fcney Afrika, Rusya ve Ortado\u011fu da yer alacak\u201d dedi.<\/p>\n Emek, \u201cElimizde net olarak istatiksel veri bulunmamakla beraber, Avrupa\u2019daki T\u00fcrk n\u00fcfusunun da etkisiyle b\u00fcy\u00fcyen \u00e7i\u011f k\u00f6fte t\u00fcketiminin \u015fu anda g\u00fcnl\u00fck en az 10 ton oldu\u011funu tahmin ediyoruz, \u00c7i\u011fk\u00f6ftem olarak pazar pay\u0131m\u0131z\u0131n da %50\u2019nin \u00fczerinde oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz\u201d diye konu\u015ftu. Bu rakam\u0131 art\u0131racaklar\u0131n\u0131 dile getiren Emek, \u00e7i\u011f k\u00f6ftenin Avrupa\u2019da sokak lezzetleri ve vegan mutfak kategorisindeki lezzetlerle rekabet etti\u011fini belirterek, \u201cYe\u015fillik ile t\u00fcketim ve vegan bir \u00fcr\u00fcn olmas\u0131, bizi Avrupa pazar\u0131nda \u00f6zel bir yere konumland\u0131r\u0131yor\u201d dedi.<\/p>\n<\/p><\/div>\n