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Do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fc 2022 y\u0131l\u0131nda d\u00fcnyada 186 milyar dolarl\u0131k b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131. Do\u011frudan Sat\u0131\u015f Derne\u011fi verilerine g\u00f6re sekt\u00f6r 128 milyona y\u00fckselen giri\u015fimci say\u0131s\u0131yla y\u00fczde 1,5 b\u00fcy\u00fcd\u00fc. T\u00fcrkiye\u2019de 2021 y\u0131l\u0131nda sekt\u00f6r\u00fcn cirosu 3,5 milyar TL\u2019ye ula\u015ft\u0131. T\u00fcrkiye\u2019deki serbest giri\u015fimci say\u0131s\u0131 ise 1,5 milyon\u2026 2022 y\u0131l\u0131 verileri hen\u00fcz a\u00e7\u0131klanmad\u0131 ama T\u00fcrkiye\u2019de pazar yine benzer seviyelerde kald\u0131. 2023 i\u00e7in \u00e7ift haneli b\u00fcy\u00fcme bekleniyor.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n
Damacana su zamland\u0131, ar\u0131tma cihazlar\u0131na talep artt\u0131<\/strong> <\/span><\/p>\n Pazar\u0131n \u00f6nemli oyuncular\u0131ndan biri de QNET. Merkezi Hong Kong\u2019da olan ve bu y\u0131l 25\u2019inci y\u0131l\u0131n\u0131 kutlayan Asya\u2019n\u0131n \u00f6nde gelen e-ticaret tabanl\u0131 do\u011frudan sat\u0131\u015f \u015firketi QNET, 100\u2019den fazla \u00fclkede faaliyet g\u00f6steriyor ve ciro baz\u0131nda d\u00fcnyada ilk 30 \u015firket aras\u0131nda yer al\u0131yor. QNET, T\u00fcrkiye ofisini 2010 y\u0131l\u0131nda kurdu. Ge\u00e7ti\u011fimiz hafta QNET T\u00fcrkiye, Rusya ve Orta Asya B\u00f6lge Genel M\u00fcd\u00fcr\u00fc Cem Geyik, QI Holding\u2019in Kurumsal \u0130leti\u015fimden Sorumlu Ba\u015fkan\u0131 Ramya Chandrasekaran ve QNET T\u00fcrkiye Pazarlama ve \u0130leti\u015fim M\u00fcd\u00fcr\u00fc Irmak S\u00fct\u00e7\u00fc ile bulu\u015ftuk. Hem pazar\u0131 hem de hedeflerini konu\u015ftuk. Cem Geyik, T\u00fcrkiye\u2019nin de aralar\u0131nda oldu\u011fu 20\u2019ye yak\u0131n \u00fclkeden sorumlu. QNET T\u00fcrkiye\u2019nin ge\u00e7en y\u0131l y\u00fczde 15-20\u2019ler seviyesinde b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc anlatan Geyik, bu y\u0131l da benzer oranlarda b\u00fcy\u00fcme \u00f6ng\u00f6rd\u00fcklerini s\u00f6yl\u00fcyor.<\/p>\n Ekim, kas\u0131m ve aral\u0131k aylar\u0131n\u0131n sekt\u00f6r i\u00e7in en iyi d\u00f6nem oldu\u011funu dile getiren Geyik, en \u00e7ok Bernhard H. Mayer marka l\u00fcks \u0130svi\u00e7re saatlerinin satt\u0131\u011f\u0131n\u0131, onu hava temizleyici ve su ar\u0131tma cihazlar\u0131n\u0131n izledi\u011fini vurguluyor. Damacana su fiyatlar\u0131ndaki art\u0131\u015ftan sonra ar\u0131tma cihazlar\u0131na talebin artt\u0131\u011f\u0131n\u0131 da s\u00f6zlerine ekliyor. Pandemiden sonra t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n da tercihlerin de de\u011fi\u015fti\u011fini kaydeden Geyik, \u201c\u0130nsanlar art\u0131k yar\u0131n yokmu\u015f gibi ya\u015f\u0131yor. D\u00fcnyada da trend ayn\u0131. Sadece b\u00f6lgesel farkl\u0131l\u0131klar var\u201d diyor.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n Bu y\u0131l ve sonras\u0131 i\u00e7in hedeflerini soruyorum, \u015f\u00f6yle yan\u0131tl\u0131yor: \u201cBiz T\u00fcrkiye\u2019de do\u011frudan sat\u0131\u015f sekt\u00f6r\u00fcnde ilk \u00fc\u00e7te yer almak istiyoruz. Bir di\u011fer hedefimiz ise \u00fcr\u00fcnlerimizle ilgili. \u00dcr\u00fcnlerimizin y\u00fczde 80\u2019i yurt d\u0131\u015f\u0131ndan geliyor. Bunu y\u00fczde 50-50 dengeye getirmek ve lokal \u00fcretime, T\u00fcrk ekonomisine katk\u0131 sa\u011flamak istiyoruz. Bu arada T\u00fcrkiye\u2019de \u00fcretilen cilt ve sa\u00e7 bak\u0131m \u00fcr\u00fcnlerimizi benim sorumlu oldu\u011fum b\u00f6lgeden ba\u015flayarak globale ta\u015f\u0131ma plan\u0131m\u0131z da var.\u201d<\/p>\n \u25cf En \u00f6nemli zirvesini ilk kez Kuala Lumpur d\u0131\u015f\u0131nda, T\u00fcrkiye\u2019de d\u00fczenlemeyi planl\u0131yor<\/strong><\/span><\/p>\n Ramya<\/strong> Chandrasekaran\u2019a da T\u00fcrkiye\u2019nin globaldeki yerini soruyorum. \u201cT\u00fcrkiye \u00e7ok \u00f6nemli ve bizim en favori pazarlar\u0131m\u0131zdan biri. Faaliyet g\u00f6sterdi\u011fimiz \u00fclkelere bakt\u0131\u011f\u0131m\u0131zda ilk 10 \u00fclke aras\u0131nda. Do\u011frudan sat\u0131\u015f T\u00fcrkiye\u2019de oturmu\u015f bir sekt\u00f6r. Baz\u0131 \u00fclkelerde hi\u00e7 bilinmiyor. T\u00fcrkiye problem ya\u015famad\u0131\u011f\u0131m\u0131z, s\u00fcrekli b\u00fcy\u00fcyen bir pazar. \u0130deal bir model var, i\u015fler d\u00fczg\u00fcn y\u00fcr\u00fcyor\u201d diyor. Cem Geyik de globalin T\u00fcrkiye\u2019ye g\u00fcvendi\u011fini ve her f\u0131rsatta bunu g\u00f6stermeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 dile getiriyor ve s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcr\u00fcyor: \u201cD\u00fcnyada grup i\u00e7inde \u00e7ok \u00f6nemli bir zirvemiz var. D\u00fcnya genelinde y\u00f6netim kurulu dahil 150 \u00fcst d\u00fczey y\u00f6netici gelecek planlar\u0131n\u0131 bu zirvede yap\u0131yor. Her y\u0131l bu zirve Kuala Lumpur\u2019da d\u00fczenleniyor. \u0130lk kez \u00f6n\u00fcm\u00fczdeki y\u0131l ocak ay\u0131nda T\u00fcrkiye\u2019de yap\u0131lmas\u0131 planlan\u0131yor. Bu da grubun T\u00fcrkiye\u2019ye g\u00fcveninin g\u00f6stergesi.\u201d<\/p>\n \u25cf GALATASARAY\u2019A \u00dcYE OLAB\u0130LMES\u0130 \u0130\u00c7\u0130N FENERBAH\u00c7EL\u0130 Y\u00d6NET\u0130C\u0130LER YARDIM \u00d6NERD\u0130!<\/strong><\/span><\/p>\n QNET<\/strong>, s\u00fcrd\u00fcr\u00fclebilirlik ve sponsorluk konular\u0131nda hassas bir grup. Dokuz y\u0131ld\u0131r d\u00fcnyan\u0131n en g\u00f6zde futbol tak\u0131mlar\u0131ndan \u0130ngiliz Manchester City\u2019nin sponsoru. T\u00fcrkiye\u2019de de Fenerbah\u00e7e ve Galatasaray\u2019\u0131n voleybol tak\u0131mlar\u0131na d\u00f6nem d\u00f6nem sponsorluk yapm\u0131\u015f. Bu y\u0131l yine sponsorluk planlar\u0131 var. Cem Geyik, iyi bir Galatasaray taraftar\u0131. Y\u0131llard\u0131r kul\u00fcbe \u00fcye olmak istiyor ancak bir t\u00fcrl\u00fc murad\u0131na eremiyor. Art\u0131k ba\u015fvurmaktan ve her y\u0131l \u2018Sen ba\u015fvur, hallederiz\u2019 \u015feklindeki c\u00fcmlelerinden y\u0131lm\u0131\u015f. Bir Fenerbah\u00e7eli olarak biraz da ezeli rekabet gere\u011fi onu k\u0131zd\u0131r\u0131yor, kul\u00fcbe faydas\u0131 dokunan birinin neden \u00fcye yap\u0131lmad\u0131\u011f\u0131na \u015fa\u015f\u0131r\u0131yorum. \u201cY\u0131llard\u0131r u\u011fra\u015f\u0131yorum, kimler kimler girdi araya, kimler referans oldu ama bir t\u00fcrl\u00fc \u00fcye olamad\u0131m. Hi\u00e7bir sorun yok ama olmuyor. Kul\u00fcbe s\u0131rf bir ricayla sponsor olduk. Globalde en b\u00fcy\u00fck kul\u00fcplerden olan Manchester City\u2019nin sponsorlar\u0131ndan\u0131z. Yar\u0131n \u00f6b\u00fcr g\u00fcn oradan da kul\u00fcp i\u00e7in bir s\u00fcr\u00fc i\u015f birli\u011fi f\u0131rsat\u0131 yaratabiliriz oysa\u201d diyor.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n Bu arada bu konudaki \u00fcz\u00fcnt\u00fcs\u00fc aralar\u0131nda Fenerbah\u00e7e y\u00f6netiminden isimleri bile harekete ge\u00e7irmi\u015f. Hatta bir y\u00f6netici \u201cGalatarasayl\u0131 tan\u0131d\u0131k i\u015f adamlar\u0131m\u0131z kanal\u0131yla biz de size destek verelim\u201d demi\u015f\u2026 Bakal\u0131m bu yaz\u0131dan sonra bir \u015fans\u0131 olacak m\u0131? \u015eayet olumlu geli\u015fme olursa diye sordum esprili bir dille, Cem Geyik\u2019ten \u015fu yan\u0131t\u0131 ald\u0131m: \u201cDileyin benden ne dilerseniz!\u201d\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n Bu arada Cem Geyik, 2019 y\u0131l\u0131nda hobi olarak 3 bant bilardoya ba\u015flad\u0131. K\u0131sa s\u00fcrede d\u00fcnya s\u0131ralamas\u0131nda ilk 150 sporcu aras\u0131na girdi. Baz\u0131 turnuvalara kat\u0131lamad\u0131\u011f\u0131 i\u00e7in ilk 300 aras\u0131nda kalm\u0131\u015f. \u015eimdi iki b\u00fcy\u00fck turnuvaya kat\u0131l\u0131p ilk 200\u201de girmeyi hedefliyor. \u201c\u00d6n\u00fcm\u00fczdeki y\u0131l yedi turnuva var. Hepsine kat\u0131l\u0131p ilk 100\u2019e girmeyi hedefliyorum\u201d diyor.<\/p>\n<\/p><\/div>\n