\n
![](\"https:\/\/i.dunya.com\/storage\/files\/images\/2024\/07\/22\/alisveris-eglh_cover.jpg\")
<\/p>\n [ad_1]
\n<\/p>\n
Birle\u015fmi\u015f Markalar Der\u00adne\u011fi (BMD) Ba\u015fkan\u0131 Sinan \u00d6ncel, yurt d\u0131\u00ad\u015f\u0131ndan d\u00fc\u015f\u00fck g\u00fcmr\u00fck vergi\u00adsiyle \u00fcr\u00fcn getiren al\u0131\u015fveri\u015f platformlar\u0131n\u0131n yerli e-ticaret firmalar\u0131 ba\u015fta olmak \u00fczere T\u00fcrkiye\u2019nin t\u00fcm ticareti i\u00e7in b\u00fcy\u00fck bir tehdit potansiyeli bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
\u00d6ncel, piyasada haks\u0131z re\u00adkabete yol a\u00e7an tehdidin b\u00fc\u00ady\u00fcmemesi i\u00e7in ilgili mevzua\u00adt\u0131n bir an \u00f6nce g\u00fcncellenme\u00adsini \u00f6nerdi. BMD\u2019nin haziran ay\u0131 anketinin sonu\u00e7lar\u0131n\u0131 de\u00ad\u011ferlendiren Sinan \u00d6ncel, ba\u00adbalar g\u00fcn\u00fcyle birle\u015fen kurban bayram\u0131 ve tatil al\u0131\u015fveri\u015fine ra\u011fmen ge\u00e7en ay her \u00fc\u00e7 mar\u00adkadan birinin adet sat\u0131\u015flar\u0131\u00adn\u0131n geriledi\u011fini bildirdi.<\/p>\n
Sat\u0131\u015f hacminin darald\u0131\u011f\u0131 bir s\u00fcre\u00e7te yabanc\u0131 men\u015fe\u00adli e-ticaret platformlar\u0131n\u0131n Uzakdo\u011fu\u2019dan d\u00fc\u015f\u00fck g\u00fcm\u00adr\u00fck vergisiyle \u00fcr\u00fcn getirme\u00adye ba\u015flad\u0131\u011f\u0131na dikkat \u00e7eken \u00d6ncel, \u201cT\u00fcrkiye d\u00fcnyan\u0131n en y\u00fcksek g\u00fcmr\u00fck vergilerinin oldu\u011fu \u00fclkelerden biri.<\/p>\n
Fir\u00adma \u00fcretim i\u00e7in ham madde veya ara mal ithal etmek is\u00adtedi\u011finde \u00e7ok y\u00fcksek g\u00fcm\u00adr\u00fck vergileri \u00f6d\u00fcyor. Bitmi\u015f \u00fcr\u00fcn ithalat\u0131nda ise maliyeti ikiye katlayan referans fiyat uygulan\u0131yor. Maliyetler fiya\u00adta yans\u0131d\u0131\u011f\u0131 i\u00e7in Avrupa\u2019dan bile pahal\u0131 bir \u00fclke haline gel\u00addik.<\/p>\n
Tam da b\u00f6yle bir s\u00fcre\u00e7te Uzakdo\u011fu men\u015feli e-ticaret platformlar\u0131 d\u00fc\u015f\u00fck g\u00fcmr\u00fck vergisiyle getirdikleri \u00fcr\u00fcn\u00adlerin sat\u0131\u015f\u0131n\u0131 yapmaya ba\u015fla\u00add\u0131lar. Bu platformlar kazan\u00e7\u00adlar\u0131n\u0131n vergisini kendi \u00fcl\u00adkelerinde \u00f6d\u00fcyorlar. Sekt\u00f6r olarak darbo\u011fazdan ge\u00e7ti\u011fi\u00admiz ve y\u00fcksek maliyet bask\u0131\u00ads\u0131yla bo\u011fu\u015ftu\u011fumuz d\u00f6nem\u00adde b\u00fcy\u00fck bir haks\u0131z rekabetle kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Avrupa Bir\u00adli\u011fi (AB) ve ABD ba\u015fta olmak \u00fczere bir\u00e7ok \u00fclke s\u00f6z konusu e-ticaret platformlar\u0131yla ilgili mevzuatlar\u0131n\u0131 g\u00fcncellemeye haz\u0131rlan\u0131yor.<\/p>\n
\u00dclkemizde de en k\u0131sa zamanda ilgili mev\u00adzuat\u0131n g\u00fcncellenmesi gere\u00adkiyor. Aksi takdirde sadece e-ticaret firmalar\u0131 ve marka\u00adlar\u0131m\u0131z i\u00e7in de\u011fil \u00fclkemizin genel ticareti a\u00e7\u0131s\u0131ndan da te\u00adlafisi imk\u00e2ns\u0131z zararlarla kar\u00ad\u015f\u0131la\u015fabiliriz\u201d dedi.<\/p>\n
BMD\u2019nin haziran ay\u0131 anketinin sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren \u00d6ncel, \u201cBMD \u00e7at\u0131s\u0131 alt\u0131nda halen 514 \u00e7ok de\u011ferli markam\u0131z bulunuyor. Her ay bu markalar\u0131m\u0131z\u0131n en az yar\u0131s\u0131n\u0131n kat\u0131l\u0131m\u0131yla anket yap\u0131yor, sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutuyoruz. Perakende \u00f6zelinde sa\u011fl\u0131kl\u0131 bir de\u011ferlendirme yapabilmek i\u00e7in adet sat\u0131\u015flar\u0131na bakmak gerekiyor.<\/p>\n
Bayram, babalar g\u00fcn\u00fc ve tatil al\u0131\u015fveri\u015finin yarataca\u011f\u0131 \u00fc\u00e7l\u00fc dalga ile birlikte haziran ay\u0131 sat\u0131\u015flar\u0131nda ciddi bir art\u0131\u015f olaca\u011f\u0131n\u0131 ve may\u0131staki kayb\u0131m\u0131z\u0131 telafi edebilece\u011fimizi \u00fcmit ediyorduk. Ancak veriler bize dalgan\u0131n alt\u0131nda kald\u0131\u011f\u0131m\u0131z\u0131 g\u00f6steriyor. Bayram al\u0131\u015fveri\u015finin yap\u0131ld\u0131\u011f\u0131 hafta bir canl\u0131l\u0131k olmakla birlikte sonras\u0131nda sat\u0131\u015flarda ciddi d\u00fc\u015f\u00fc\u015f oldu. May\u0131s ile k\u0131yaslad\u0131\u011f\u0131m\u0131zda markalar\u0131m\u0131z\u0131n y\u00fczde 31\u2019inin, yani neredeyse her \u00fc\u00e7 markam\u0131zdan birinin haziranda adet sat\u0131\u015f\u0131 geriledi.<\/p>\n
Haziran 2023\u2019e g\u00f6re adet sat\u0131\u015flar\u0131nda d\u00fc\u015f\u00fc\u015f beyan eden markalar\u0131m\u0131z\u0131n oran\u0131 ise y\u00fczde 44\u2019e \u00e7\u0131k\u0131yor. Bir ba\u015fka ifade ile neredeyse her iki markam\u0131zdan birinin adet sat\u0131\u015flar\u0131n\u0131n ge\u00e7en y\u0131la g\u00f6re d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz. Sekt\u00f6rde daralman\u0131n temel nedeninin maliyet kaynakl\u0131 fiyat art\u0131\u015flar\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. Bir\u00e7ok kategoride Avrupa\u2019dan bile pahal\u0131 hale geldi\u011fimiz i\u00e7in yabanc\u0131ya sat\u0131\u015flar en az y\u00fczde 50 azald\u0131. Dar ve sabit gelirli yerli m\u00fc\u015fterilerimizin de al\u0131m g\u00fcc\u00fc gittik\u00e7e zay\u0131fl\u0131yor\u201d diye konu\u015ftu.<\/p>\n<\/p><\/div>\n